BiggaBANG Brand Presentation

1. Brand Presentation
Pete Bennett 19/04/10

2. Brand:
The image of a product, service or business in any
marketplace.

3. Brand:
The image of a product, service or business in any
marketplace.

4. Brand:
The image of a product, service or business in any
marketplace.

5. Brand:
The image of a product, service or business in any
marketplace.

6. Brand:
“Imagine the impact a distinctive and recognisable
brand would have in delivering key messages and
providing a platform from which to share a point of
view.”
Dragon Rouge London
the largest independent brand and design consultancy

7. Brand Story:
The definition of a brand that helps the customer
know who and what the business is.

8. Brand Story:
The definition of a brand that helps the customer
know who and what the business is.

9. Brand Story:
The definition of a brand that helps the customer
know who and what the business is.

10. Brand Story:
The definition of a brand that helps the customer
know who and what the business is.

11. Brand Story:
The definition of a brand that helps the customer
know who and what the business is.

12. Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.

13. Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.
> A youth focused, creative, learning &
enterprise organisation.

14. Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.
> A youth focused, creative, learning &
enterprise organisation.
> Delivering a programme of music &
lifestyle events, averaging 800 14-21
year olds per event.

15. “Think Bigga is to be Bigga”
Nii Sackey
Director of Bigga Fish

16. Brand Story:
> BANG Edutainment founded by Jennifer
Ogole in 1999

17. Brand Story:
> BANG Edutainment founded by Jennifer
Ogole in 1999
> A social enterprise that helps & inspires
young people in the Borough of Brent.

18. Brand Story:
> BANG Edutainment founded by Jennifer
Ogole in 1999
> A social enterprise that helps & inspires
young people in the Borough of Brent.
> Specialising in training, youth
development & community radio.

19. Jennifer Ogole
CEO of Bang Edutainment
“Started BANG
Edutainment from
her living room”

20. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.

21. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.
> The only legal station playing urban
music in a transmission area that
reaches 300,000 adults.

22. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.
> The only legal station playing urban
music in a transmission area that
reaches 300,000 adults.
> Enabled over 800 volunteers to get into
media broadcasting.

23. “Won the Nations &
Regions Award
(London Branch) for
Best Local Radio
Station in 2008”
Ivor Etienne
Head of BANG FM

24. Brand Identity:
The outward expression of the brand, including its
name and visual appearance.

25. Brand Identity:
The outward expression of the brand, including its
name and visual appearance.

26. Brand Identity:
The outward expression of the brand, including its
name and visual appearance.

27. Brand Identity:
The outward expression of the brand, including its
name and visual appearance.

28. Brand Identity:

29. Brand Identity:

30. Brand Identity:

31. Brand Identity:

32. Brand Identity:

33. Brand Identity:
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37. Brand Identity:

38. Brand Identity:

39. Brand Identity:

40. Brand Identity:

43. Brand Identity:

44. Brand Identity:

45. Brand Identity:

46. Brand Identity:

47. Brand Identity:

51. Brand Positioning:
The place a brand adopts in its competitive
environment to ensure that individuals in its target
market can tell the brand apart from others.

55. Brand Positioning:
“The new brand positioning acted as a basis for
developing a competency framework for client
servicing teams and proved the catalyst for a different
style of relationships both within the organisation and
with their clients.”
Dragon Rouge London
the largest independent brand and design consultancy

56. Merger:
The combination of two or more companies into a
single unit.

57. 1997 - Adidas acquired the Salomon Group $1.4 b

58. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m

59. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m

60. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m
2006 - Adidas-Salomon acquired Reebok $3.78 b

61. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m
2006 - Adidas-Salomon acquired Reebok $3.78 b
2009 - Retail sales grew 10% to € 1.906 b &
Gross profit increased 4% to € 1.116 b

63. “The new Group will benefit from a more competitive
worldwide platform, well-defined and complementary
brand identities, a wider range of products, and a
stronger presence... The brands will be kept separate
because each brand has a lot of value and it would be
stupid to bring them together. The companies would
continue selling products under respective brand
names and labels"
Herbert Hainer
Chairman and CEO of Adidas-Salomon AG

64. Mission Statement:
“Our mission is to provide opportunities to young
people to fulfil their potential through the medium of
their creativity and the creative industries.”

65. Mission Statement:
“To be a nationally recognised youth development
company that addresses youth social exclusion
through music & media.”

66. Mission Statement:
“True to the Streets” ?

67. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE

68. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL

69. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT

70. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT
LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE

71. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT
LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE
HAPPY STAFF & BENEFICIARIES - COMMERCIALLY
VIABLE

72. Vision:
CREATIVE LEADERS securing
A BETTER FUTURE for urban youths.
A FINANCIALLY SUCCESSFUL business that
ENCOURAGES POSITIVE CHANGE.
KEEPS STAFF & BENEFICIARIES HAPPY


73. Conclusion:
Branding Guideline
•Visual ie. Logos – How and when these are used.
•Corporate Identity – Type of font & tone of voice.
•Internal Comms – New methods in the office.
Data Organization
•Image & Data Folders – Ways to access info easily.