2. Key Information
Director: Ben Drew
Writer: Ben Drew
Box Office
Budget- $100,000
World Wide Gross- $1,108,176
Profit- $1,008,176
3. Company Credits
Productions
Microwave
Film London
BBC Films
Aimimage Productions
Gunslinger (Co-productions)
Ill Manors
Distributors
Revolver Entertainment
Benelux Film Distributors
DistriB Films
Berkshire Axis Media
Film 1
Koch Media
Mozinet
Pinnacle Films
Synergy Cinema
4. Distribution
The film was released on DVD, Blu-ray, Download and On
Demand. These are a way to advertise the film as its different
technologies that can be accessed to gain more popularity.
This is also a way of exhibiting as its’ a ways of viewing the
film. Also TV spots and websites.
A campaign was made that combined both traditional and
digital technology. This campaign began by a tweet and posters
hash tagging ‘Ill Manors’. Plan B also released a protest music
video that was to raise awareness. He decided to do this
because he was brought up in a council house before he
became noticed therefore he can relate to how youths feel
growing up in council houses as they are all stereotyped to be
negative people.
5. Cross media convergence
Ill Manors used cross media convergence through the
release of Plan B’s album which was named after the film.
This is because they had released the album and the film
both in 2012. This strategy was successful as it
contributed hugely with the advertising of the film. This
shows both the music industry and the film industry
combining to promote the film even further.
6. Synergy
Ill Manors is a small independent British company
therefore struggles to use synergy. This is because it
doesn't’ own different companies like ‘Sony 'therefore this
is a disadvantage for independent British film companies
as the only products released at the same time as the
release of Ill Manors were clothing and calendars. This
isn't enough products to successfully contribute to the
increase of profit.
7. Issues raised with national
and local audiences
Ill Manors was aimed at ‘Niche audience’ as its aimed at
16-24 year olds. Heavily pitched at a male audience. Ill
Manors aims at a local audience this is because the
location is set in ‘Forest Gate’ therefore the issues shown
in this film will relate to the audience of people who have
lived or live in ‘Forest Gate’. These issues involve gun
and knife crime, Prostitutes, drugs, love and death.
