The document provides information about The Walt Disney Company, including its headquarters, employees, founding date, founder, key leadership, parent company, subsidiaries, products, revenue, net profit, and the 4 P's of marketing - price, place, promotion, and product. Regarding price, Disney takes many opportunities to upsell customers on additional products and services. For place, it expanded internationally by building country-specific theme parks. Disney engages in continuous promotion and constantly creates new products.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
a short biography of Walt Disney; a great leader; his achievements, establishments, company's swot analysis, corporate structure, merchandising, brand value, foreign sales, etc
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
This is a presentation that talks about the main topis of the Disney Company. You can find information about Walter Disney, History of Disney, Movies and Disney Parks.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
a short biography of Walt Disney; a great leader; his achievements, establishments, company's swot analysis, corporate structure, merchandising, brand value, foreign sales, etc
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
This is a presentation that talks about the main topis of the Disney Company. You can find information about Walter Disney, History of Disney, Movies and Disney Parks.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
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In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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4. 4 P’s of Walt Disney
1) Price
While at the Walt Disney World theme parks you
are continuously offered other products / services to
purchase.
* Upon exiting attractions, you enter a store
themed to that attraction with gifts.
* During travel on trams, monorails, trains, boats,
etc. there are always marketing announcements. These
recordings inform you of ways to upgrade your ticket, to
stay longer, to visit other parks, to dine at restaurants, to
stay at resorts or to go to other attractions.
* Booths in the parks have representatives selling
Disney vacation packages for future visits.
* Stores with gifts and restaurants with food are
Clara Clurk on every corner for your convenience. Disney knows that
current customers are the easiest customers to up sell. As a
result, they take every opportunity to sell you more.
5. 4 P’s of Walt Disney
2)Place
Walt Disney World in Orlando, FL attracts visitors
from all over the world, as does Disneyland in California.
However, Disney realized they could grow their business if
they offered their product to other marketplaces outside of
the USA. As a result, Disney developed country specific
theme parks and delivered them to these marketplaces.
Disney built a Disneyland Paris, a Tokyo Disney and most
recently a Hong Kong Disneyland. These parks bring in many
visitors, as well as many repeat visitors who would not have
traveled to the USA. Disney has increased their marketplace
and expanded their brand worldwide by building these
country specific theme parks. Your Internet business can
again follow this business principle and do it with less of an
investment. It’s as easy as developing your site in other Goofy
languages and then submitting your site to search engines in
those languages.
6. 4 P’s of Walt Disney
3) Promotion
Walt Disney World is always advertising. They do
not start, stop and then start again. They have a marketing
budget and plan that’s designed to keep their message in
front of audiences. You regularly see their ads on TV, in print
publications, on the Internet and I’ve even gotten their ads on
grocery store coupon print-outs! Disney also continually sends
direct mail pieces to past customers with varying offers.
Disney’s promotions are designed to keep them in your mind.
So when it’s time for vacationing, you think of going to Disney
World or perhaps another (undefined) destination. But as
Disney has kept itself in your awareness it is always a
consideration. Other vacation destination have not
Donald Duck established themselves nearly as well! Your Internet business
should consider the advantage of continuous promotion.
7. 4 P’s of Walt Disney
4) Product
Disney is never complacent. They are always
growing, building, expanding and improving. With their existing
theme parks they continuously work to add in new attractions
and shows. They update old outdated rides, as well as
refurbish and modernize long standing favorites. Disney is
constantly creating new products to sell. The most well known
of their products are their movies. Disney studios is always
working to create new motion pictures. Constantly making and
releasing movies to the marketplace brings in consistent profits
for Disney. In addition, Disney further leverages their movies
by creating products – dolls, toys, games, etc -. as well as
incorporating them into their theme park attractions. The
synergy Disney has developed between their theme parks and Pluto
their movies, helps drive movie sales in theaters as well as on
dvds, leads to increased sales of their dolls, toys, games, etc,
and continues to bring visitors to the parks.
8. Segmenting, Targeting and
Positioning
According to the marketing process of segmenting, targeting and positioning,
it is crucial that Disney select profitable segments in order to be success in their
operations. After identify the most worthwhile target market, the company should
be able to provide them additional value that competitors cannot provide. By
following this principle, Disney must then position itself basis on the targeted
customers' demands. Therefore, the consumers are being regarded as the driving
force behind Disney, and setting positioning strategies which can fit properly with its
marketing mix is the key element of successful marketing process. Another part of
marketing mix that is affected by Disney Studio's positioning strategy is the
presentation utilized by the company, it is especially important for service sector.
The physical environment is instrumental in customers' assessment of the quality
and level of service they can expect, for Disney Studio, in fact, the physical
environment is part of the product itself. As the two founders, Walt and Roy
believed that they had to always stay one step ahead of the competition.
10. Walt Disney: Strategies
Walt Disney Studio
- To serve the current innovation of the entertainment
industry
Parks and Resorts
- A place “ Where Dreams Come True”
- Disneyland Resort, Anaheim California
- Walt Disney World Resort, Lake Buena Vista, Florida
- Tokyo Disney Resort, Urayasu, Chiba
- Disneyland Resort Paris, Marne La Valle, France
- Hong Kong Disneyland, Penny’s Bay, Lantau Island
11. Walt Disney: Strategies
Disney Consumer Products
- Disney Consumer Products and affiliates
(DCP) extend the Disney brand
- Toys, books, magazines, interactive games,
foods and beverages, stationery, electronics and fine art
Disney Interactive Media Group
- Responsible for the creation and delivery of
Disney branded interactive entertainment
and informational content across multiple
platforms such as:
i) online
ii) mobile and video game
12. Promotion mix
• The Walt Disney Company is very strong in entertainment and animation, the two
areas do fairly well in the global market, but just because a company has its
strengths doesn't mean its going to successfully sell its product without
advertising.
• Advertising is essential because let's face it, without advertising we wouldn't know
about half the products we use. In this case we are talking about Disney's
animated films, therefore Disney uses product advertising which is a form of
advertisement that touts the benefits of a specific good or service.
• In order to advertise a product, a company must first select an advertising appeal
which identifies a reason for a person to buy a product. Disney uses the "Fun and
Pleasure“ appeal to advertise their animated films. Next, the company must
choose a style to execute their message. Disney uses the "Mood or Image"
executional style for advertising which builds a mood or image around the product
such as love, happiness, or inspiration.
• For example, whenever you feel a certain emotion after watching a Disney movie
trailer, that's their "Mood or Image" tactics working on you.