This document summarizes Nike's "Nothing Beats a Londoner" advertising campaign from 2018. The campaign aimed to raise Nike's profile and promote sports and fitness for young Londoners. It featured over 250 real amateur athletes across various sports in locations around London. The campaign utilized social media and video advertising to showcase the diversity and passion of London youth. However, it received some criticism for not representing all of London's population and faced legal issues over its use of the term "LDNR".