Every company needs a cred deck. Good, bad, ugly - this is ours.

1. THE WORLD IS FULL OF
INTERESTING STORIES
WAITING TO BE TOLD.

2. SOME BRANDS HAVE
FOUND THE VOICE TO
TELL THOSE STORIES.
AND SOME HAVE NOT.

3. SAY HELLO TO,

5. THE VOICE COMPANY
GIVES A UNIQUE VOICE
TO BRANDS SO THAT
BETTER STORIES CAN
BE TOLD.

6. SOME BRAND HAVE
DONE THIS VERY
SUCCESSFULLY.

7. Indigo / Smart Alec

8. Zomato / Dilli Launda who sends you puns on WhatsApp.

9. WITH NEVER-HEARD-BEFORE
SERVICES AND PRODUCTS
ENTERING THE ECONOMY, THERE’S
A HUGE OPPORTUNITY TO TELL
NEVER-HEARD-BEFORE STORIES.

10. THE VOICE COMPANY TELLS THESE
STORIES THROUGH BRAND
DEVELOPMENT, PRINT, FILM, GO TO
MARKET STRATEGIES, DIGITAL CONTENT,
SOCIAL MEDIA, PACKAGING, ACTIVATIONS
AND OTHER INNOVATIVE MEDIUMS.

11. SINCE THE VOICE COMPANY IS
VERY, VERY NEW, WE OBVIOUSLY
HAVEN’T DONE A LOT OF WORK.
BUT WE’VE DONE SOME.

12. milkbasket

13. The brief was simple. Launch Milkbasket
in Bangalore. A city that’s already
exposed to a million other online
grocery delivery services.
*sigh*

14. We decided to play up the features of
Milkbasket, something no other player
in the segment had. And to keep the
communication simple, bold, and of
course, hella cool.

15. LAUNCH FILM (WATCH HERE)

16. FOLLOW UP FILM 01 / LEMON (WATCH HERE)

17. FOLLOW UP FILM 02 / CLOCK (WATCH HERE)

18. FOLLOW UP FILM 03 / DOORBELL (WATCH HERE)

19. PRINT

20. PRINT

21. LEAFLETS + OUTDOOR

22. IN APP CREATIVES TO PROMOTE SALE

23. MOTHER’S DAY CARD

24. MG Motors

25. MG ‘SANTA’ / (WATCH HERE)

26. MG ‘#WomenCan’ / (WATCH HERE)

27. Ibis hotel

28. POSTERS / MENU

29. junoon foundation

30. Junoon, an NGO in Bombay works with
street children. The founder, Haimanti,
spends her time teaching these
children, apart from feeding and
clothing them.

31. The Voice Company partnered up with
Junoon to create a picture dictionary
that was relevant to them. Instead of
the A for Apple type of book we’re used
to learning.

32. And thus was born The Gully Dictionary.
Made for children growing up in the
gullies of India.

35. Pawfectly Made

36. Pawfectly Made is a homegrown,
bootstrapped brand that offers fresh,
all-natural pet meals in Bangalore. With
a brand that’s bootstrapped, it’s
essential to create communication that
can get us organic growth and relies
less on marketing spends.

38. keeros

39. Keeros is a healthy roasted supersnack
brand. Like most things healthy, it has a
perception of being tasteless and
boring. Their existing packaging didn’t
help much either.

40. Keeros is a healthy roasted supersnack
brand. Like most things healthy, it has a
perception of being tasteless and
boring. Their existing packaging didn’t
help much either.

41. The trick was to turn Keeros into a
brand that would stick out in a
departmental store, and make people
reach out and grab it. Almost like they
would, candy.

42. PACKAGING / POUCH

43. PACKAGING / JAR

44. (The client decided not to go with the packaging
you just saw, inspite our insistence that it would
push sales, and instead decided to stick to their
original packaging.)

45. THE VOICE COMPANY WORKS
WITH FREELANCERS +
ARTISTS + DESIGNERS +
DIRECTORS + WHOEVER
ELSE IT TAKES TO HELP YOU
CREATE THE PERFECT STORY.

46. THE VOICE COMPANY
IS NEW, YOUNG, AGILE,
INSANELY DYNAMIC
AND BASICALLY, A
MONKEY ON CRACK.

47. BODHI / FOUNDER + INTERN
Award winning ex Creative Director at JWT, Ogilvy, Wieden & Kennedy,
Dentsu (before he was fired). Worked on a canvas of interesting brands,
which includes Honda, Pepsi, Jabong, MG Motors, Motorola, Sprite. Impact
30 under 30 creative directors of India. Tedx talker. Restless child, of sorts.
Clown of a father.

48. IT IS SECTOR, SCALE,
AND BUDGET AGNOSTIC.

49. EVERY BUSINESS NEED IS
DIFFERENT.
AND THAT’S PRETTY MUCH
WHY WE HAVE DIFFERENT
MODULES FOR WHAT WE DO.

50. MODULE 01
BRAND DEVELOPMENT
Includes - Brand
name, logo, brand
voice, brand character,
brand positioning,
brand guideline book,
packaging and a pitch
deck to investors (if
you need it)
SPECIFIC CAMPAIGN
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 03
LAUNCH STRATEGY
Includes - Go to
market strategy + all
creatives across
traditional and non
traditional media that
answer back to the
strategy
MODULE 02
CUSTOMER ACQUISITION
/ RETENTION
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 04
MONTHLY PARTNER
Includes - Customer
acquisition / retention,
product launches,
offers, etc. Creative
deliverables include
pre‫מּ‬y much everything
you’ll need to run your
business smoothly
MODULE 05

51. THE WORLD IS FULL OF
INTERESTING STORIES
WAITING TO BE TOLD.
LET THE VOICE COMPANY
WRITE YOURS.

52. 09811285310
hello@thevoicecompany.in
thevoicecompany.in