The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Journee d inspiration vente privee par jeremy dumont de pourquoitucoursnous sommes vivants
Comment éveiller le désir dans un monde d’offres pléthoriques ?
1-evenementialiser les ventes
2-inspirer les clients avec des idées
3- animer une communaute de clients
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Before Ron Vining founded Learnami, AutomatedInflux, iPlenaria and BrandInflux, he had a deep all-things marketing career as a Managing Partner, CMO & Senior Consultant for a number of organisations.
This "visual" slide presentation of Ron's overall career was created to share the diversity of his branding, marketing & consumer engagement experience on behalf of over 25 of Interbrand’s "Top 100 Best Global Brands 2018" including: Apple, Google, Microsoft, Samsung, Intel, Cisco, Disney, HP, SAP, Sony and Nokia in addition to Blackberry, the rock band Journey, Levi's, LG, Lucasfilm, Six Flags, Standard Chartered Bank, Swarovski, Timberland, University of Massachusetts, Verizon, The White House YTL Comms and many more...
Today, Ron Vining is available for advisory and consulting services and for corporate engagements, boardroom discussions, executive roundtables, offsite strategy sessions, industry conferences, trade shows, evangelism, third-party speaking, bespoke trainings, workshops & webinars.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Journee d inspiration vente privee par jeremy dumont de pourquoitucoursnous sommes vivants
Comment éveiller le désir dans un monde d’offres pléthoriques ?
1-evenementialiser les ventes
2-inspirer les clients avec des idées
3- animer une communaute de clients
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Before Ron Vining founded Learnami, AutomatedInflux, iPlenaria and BrandInflux, he had a deep all-things marketing career as a Managing Partner, CMO & Senior Consultant for a number of organisations.
This "visual" slide presentation of Ron's overall career was created to share the diversity of his branding, marketing & consumer engagement experience on behalf of over 25 of Interbrand’s "Top 100 Best Global Brands 2018" including: Apple, Google, Microsoft, Samsung, Intel, Cisco, Disney, HP, SAP, Sony and Nokia in addition to Blackberry, the rock band Journey, Levi's, LG, Lucasfilm, Six Flags, Standard Chartered Bank, Swarovski, Timberland, University of Massachusetts, Verizon, The White House YTL Comms and many more...
Today, Ron Vining is available for advisory and consulting services and for corporate engagements, boardroom discussions, executive roundtables, offsite strategy sessions, industry conferences, trade shows, evangelism, third-party speaking, bespoke trainings, workshops & webinars.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
The way we as the audience learn, share and consume across our digital world is shaping content and the brand – to sustain the new demand and successfully grow brand we will need to move to a Agile Creative.
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
GravyTrain- thegravytrain.biz is the digital wing of Grasshoppers India offers digital advertising services in Delhi such as website designing and development, social media marketing, social media optimization, Search engine marketing, search engine optimization, Pay per click advertising and online reputation management.
APPPL Combine is a hybrid, Innovative & fast growing multinational marketing communication agency, which operates on a borderless front, having owned offices in Singapore, UK, India and Hong Kong. Our intelligent and smart operations are at service for our clients, virtually 24 hours a day spread across all our offices and collaborative networks.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. su•per•brand
noun
a superbrand gives its customers significant
tangible or perceived advantages in comparison to
its competition, which those customers (consciously
or subconsciously) recognise and want.
WE BUILD
SUPERBRANDS
The Honey Partnership is a marketing
services agency. We help businesses
grow and globalise.
3
4. Social at a one to one scale
Cultivating relationships - Success is not instantaneous
Invest in tomorrow, not just today
Perception matters more than facts
Campaigns come and go, but conversations linger
WHAT MAKES A
SUPERBRAND?
4
5. WE ARE A
PARTNERSHIP
We are team of consultants and doers. As a
partnership we work as consultants to our
clients and provide the team to do it. We
provide leading consultancy and execution,
through a wealth of experience, and global
knowledge across markets.
5
6. WE ARE SOCIAL-
CREATIVE
Social is about actually being
social in your communications,
not just posting or tweeting.
Combine that with being creative;
Solve problems in new ways, do
something different, and most
importantly do something worth
talking about.
6
9. WHAT WE DO
Our teams work with global brands. Our
experience is with both B2C & B2B brands
in lifestyle, technology and web sectors.
Our social DNA helps us to be agile, to
execute with speed and precision.
9
11. SOCIAL
STRATEGY
Social Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity in this new social world.
11
12. PR & SOCIAL
MANAGEMENT
Delivering awards, reviews and stories to increase
reputation and sales. co-ordinated from London,
our team using PR & social to help our clients grow
online, and tell high impact stories that get results.
12
13. BRAND &
PRODUCT
LAUNCHES
Whether to launch or rekindle a new product or
service, The Honey Partnership’s team of brand
activists strive to do something worth talking
about from brand in the hand to digital-physical
experiential that gets people talking and sharing.
13
14. CREATIVE
CAMPAIGNS
Great products and services need beautiful, usable
and functional technology that converts customer
interest, generates brand loyalty and ensures the
required customer outcome. Honey ensures that the
customer journey from generating awareness and
interest through to action is delivered seemlessly
and mobile device-friendly.
14
16. 700+ Insiders, creating over 7000 pieces of content, with over 1000
back-links to ASOS.
Fashion retailer ASOS asked us to build a social community, run
it for six months and hand it over with at least 500 influencers on
board. We created “Access All ASOS”, an invite only community
aimed at fashion and style influencers on social media. We took
charge of recruiting our ‘insiders’, built a website that hosted
exclusive content, created a newsletter with weekly ASOS tips and
special offers, and developed regular events. One example was
“Selfie School” where we brought a mobile photo expert along to
the ASOS HQ to teach 50 fashion bloggers on creating the perfect
selfie.
#ACCESSALLASOS
17
17. Over three million views within a week, all organic with no paid
media.
A short film starring Lemmy Kilmister, the Motorhead frontman, for
dairy client, Valio. The goal was to generate maximum awareness
online for Valio. Our campaign led to worldwide fame for Valio
and it opened doors for large global retailers. One in particular,
Tesco, asked for a meeting to list some of Valio’s product lines. We
selected three media to seed the campaign video to: Buzzfeed,
Guardian and Fast Company – each with a tailored story to reflect
their audiences with a social approach to achieve maximum virality.
A TRIBUTE TO LEMMY
18
18. Sonos’ goal was to reach influencers in New York City with the
concept “transformation through sound”.
We created a map of New York using 300 Play:1 speakers
robotically equipped to respond to people, music, movement and
the environment.
The installation featured the iconic music of NYC – from Brooklyn
to the Bronx, Manhattan to Queens – with selections composed/
curated by Big Noble and Wolf & Lamb.
Visitors could explore the map by moving in front of it, and as the
map opened up and responded to their gestures, tracks specific to
neighbourhoods across each of the Five Boroughs would play.
THE SONOS WALL
19
19. 290+ million reach, international coverage in 130 publications, and
over 6 million views
Hi-Tec launched an international online documentary project to
highlight extraordinary walking tales. We were asked to promote
two key videos, to maximise online views and generate media and
influencer interest. We created a plan that focused on targeting
national social influencers with high international reach, as well as
the marketing and creative media. We then seeded the video out
to interest groups such as music, film, city walking, human interest,
technology, and art.
THE WALKUMENTARY SERIES
20
20. Generating £££ directly from social platforms
We helped build a community for Sticker Mule. An ecommerce site
for ordering custom stickers.
Stickers were a new product in the industry that customers like, but
still don’t know their application. We asked and promoted users
across social to share their sticker pictures with us to increase
awareness and use cases. The results of which meant we could
directly measure users going straight to the ecommerce site from
social and buying stickers.
#STICKERMULE
21
21. 24 awards from The Sunday Time, PC Advisor, AV Forums,
Hardware Heaven and Expert Reviews. Exceeding PR and Social
KPIs by 44% as a result of a diligent approach to generating reviews
and awards with integrated PR & social.
From global B2B tech giant to local B2C lifestyle brand. We were
was asked to support TP-LINK UK’s move from being a dominant
B2B brand to a more consumer focused brand in its UK territory. To
achieve this we used an integrated mix of traditional PR and social
media to drive awards, reviews and stories throughout consumer
and lifestyle media.
PR & SOCIAL COMMUNICATIONS
22
22. 50.3million sports fans reached, 250 mentions, 14 competitions, 80
product reviews, 12 branded articles. All in 3 months!
The challenge was to launch Under Armour in Europe. Promote
the brand’s new football range. Amplify sponsorships. The solution
was then to build and launch the official Facebook page. Create a
traditional and online PR strategy. Write and seed branded editorial
for mainstream football, rugby, winter sports, training and martial
arts blogs. Media and blogger outreach to offer reviews, tests and
endorsements of new football and ColdGear product. Set up and
manage interviews for athletes and encourage to guest moderate
the new Facebook page.
BRAND ACTIVATION
23
23. Over $1,200,000 total raised in 30 day campaigns for XGIMI smart
projectors and Snoppa camera gimbal technology.
SOCIAL & PR TO SUPPORT
INDIEGOGO CAMPAIGNS
24
24. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
25
25. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
26
26. Brand Strategy is an action plan for the company’s
brands. It starts with the company’s investment
and return model, factors in competitive pressures,
customer opportunities and geographies to align
the senior management around a coherent strategy
to drive brand value balancing the need to generate
short-term cash flow from sales and long term
brand equity.
27