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Pepsi has changed its logo over time to appeal to new generations, starting with its original top blue logo and moving to a slightly different bottom logo. Pepsi heavily advertises using celebrities like David Beckham, Britney Spears, and Kanye West to attract customers, a strategy it has used for many years. Pepsi was created in 1898 under the name Brad's Drink and was renamed Pepsi-Cola in 1903, changing its image, marketing, slogans, and missions quickly over the years in its rivalry with Coca-Cola to dominate the market.
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Pepsi advertising strategy
Pepsi has historically targeted younger audiences with their advertising campaigns. Some of their most famous slogans include "Twice as Much for a Nickel" from 1939 and "Come Alive, You're in the Pepsi Generation" from 1963. More recently, Pepsi has partnered with popular celebrities like Michael Jackson, Beyoncé, and Jeff Gordon in their ads. Pepsi uses various advertising channels including print, outdoor, broadcast, and their website to promote an image of being hip, cool, and refreshing to teens and young adults.
Branding of pepsi cola
Pepsi was created in the late 1890s by Caleb Bradham, a pharmacist from North Carolina. It has since grown into a large beverage and food conglomerate called PepsiCo, founded in 1965. PepsiCo owns many popular brands including Pepsi, Mountain Dew, Gatorade, Lay's, and Quaker Foods. The Pepsi logo and branding has evolved over the decades from its original script logo to more modern designs incorporating its signature blue, red, and white colors. Pepsi has experienced growth in brand value over the years through big marketing campaigns and celebrity endorsements.
Pepsi history
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.
Pepsi Godfather Advertisement
The document analyzes Pepsi's "The Godfather" advertisement. The ad aims to change Pepsi's brand image, gain market share, and position Pepsi as the real joy of cola over Coke. It uses the credibility and nostalgia of "The Godfather" movie to attract attention. The ad also aims to build long-term brand memory through repetition of its message and Pepsi's bright blue color.
Pepsi's presentation.
1) Pepsi was founded in North Carolina in 1898 by Caleb Bradham and originally marketed as "Exhilarating, Invigorating, Aids Digestion."
2) Pepsi is now the world's fourth largest food and beverage company, with over $29 billion in revenue and more than 150,000 employees globally.
3) Pepsi faces competition from Coca-Cola and has engaged in "cola wars" with them since the 1960s. Cultural considerations and localized campaigns are important aspects of Pepsi's international marketing strategy.
Coca cola advertising presentation Final
The document provides an overview of Coca Cola's advertising company and their famous "Holidays are Coming" Christmas advertising campaign. It discusses the company's operating model, products, competitors and market position. It then analyzes the Christmas advert, discussing its reach, relevance, frequency and purpose. The target audience is identified as families and children. Potential legal and ethical issues are explored, such as religious representations and oversight by the Advertising Standards Authority. The impact of the advert is described as universally positive. Relevant sources are also listed.
pepsi
Pepsi is a soft drink produced since the 1890s and is now a large multinational corporation. It is sold worldwide and has numerous brand extensions. PepsiCo was formed through mergers and acquisitions and has over 180,000 employees globally. Pepsi targets younger consumers with hip advertising campaigns featuring popular celebrities and focuses on music, humor and sex appeal. It has had successes and failures expanding internationally and competing against Coca-Cola.
History of Pepsi Advertising
This document provides a history of Pepsi and summaries of Pepsi advertisements from the 1900s through the 2010s. It begins with an overview of Pepsi's origins in the 1890s and its early growth. The bulk of the document then analyzes Pepsi advertisements from each decade, noting trends in messaging strategies, imagery, and positioning relative to Coca-Cola. Key themes include Pepsi initially being marketed as a medicinal drink, its shift to focus on youth and lifestyle in the 1950s-60s, and its eventual surpassing of Coke in market share in the 2000s.
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Pepsi advertising strategy
Pepsi has historically targeted younger audiences with their advertising campaigns. Some of their most famous slogans include "Twice as Much for a Nickel" from 1939 and "Come Alive, You're in the Pepsi Generation" from 1963. More recently, Pepsi has partnered with popular celebrities like Michael Jackson, Beyoncé, and Jeff Gordon in their ads. Pepsi uses various advertising channels including print, outdoor, broadcast, and their website to promote an image of being hip, cool, and refreshing to teens and young adults.
Branding of pepsi cola
Pepsi was created in the late 1890s by Caleb Bradham, a pharmacist from North Carolina. It has since grown into a large beverage and food conglomerate called PepsiCo, founded in 1965. PepsiCo owns many popular brands including Pepsi, Mountain Dew, Gatorade, Lay's, and Quaker Foods. The Pepsi logo and branding has evolved over the decades from its original script logo to more modern designs incorporating its signature blue, red, and white colors. Pepsi has experienced growth in brand value over the years through big marketing campaigns and celebrity endorsements.
Pepsi history
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.
Pepsi Godfather Advertisement
The document analyzes Pepsi's "The Godfather" advertisement. The ad aims to change Pepsi's brand image, gain market share, and position Pepsi as the real joy of cola over Coke. It uses the credibility and nostalgia of "The Godfather" movie to attract attention. The ad also aims to build long-term brand memory through repetition of its message and Pepsi's bright blue color.
Pepsi's presentation.
1) Pepsi was founded in North Carolina in 1898 by Caleb Bradham and originally marketed as "Exhilarating, Invigorating, Aids Digestion."
2) Pepsi is now the world's fourth largest food and beverage company, with over $29 billion in revenue and more than 150,000 employees globally.
3) Pepsi faces competition from Coca-Cola and has engaged in "cola wars" with them since the 1960s. Cultural considerations and localized campaigns are important aspects of Pepsi's international marketing strategy.
Coca cola advertising presentation Final
The document provides an overview of Coca Cola's advertising company and their famous "Holidays are Coming" Christmas advertising campaign. It discusses the company's operating model, products, competitors and market position. It then analyzes the Christmas advert, discussing its reach, relevance, frequency and purpose. The target audience is identified as families and children. Potential legal and ethical issues are explored, such as religious representations and oversight by the Advertising Standards Authority. The impact of the advert is described as universally positive. Relevant sources are also listed.
pepsi
Pepsi is a soft drink produced since the 1890s and is now a large multinational corporation. It is sold worldwide and has numerous brand extensions. PepsiCo was formed through mergers and acquisitions and has over 180,000 employees globally. Pepsi targets younger consumers with hip advertising campaigns featuring popular celebrities and focuses on music, humor and sex appeal. It has had successes and failures expanding internationally and competing against Coca-Cola.
History of Pepsi Advertising
This document provides a history of Pepsi and summaries of Pepsi advertisements from the 1900s through the 2010s. It begins with an overview of Pepsi's origins in the 1890s and its early growth. The bulk of the document then analyzes Pepsi advertisements from each decade, noting trends in messaging strategies, imagery, and positioning relative to Coca-Cola. Key themes include Pepsi initially being marketed as a medicinal drink, its shift to focus on youth and lifestyle in the 1950s-60s, and its eventual surpassing of Coke in market share in the 2000s.
Advertising Coca Cola
The document discusses advertising and provides examples from Coca-Cola. It summarizes that advertising involves communicating to persuade people to buy products. Most companies use advertising agencies to create ads through various media like newspapers, TV, and the internet. It then discusses Coca-Cola in more detail, noting that it is one of the largest advertisers and helped shape the modern image of Santa Claus through ads starting in the 1920s. Coca-Cola continues to feature Santa in its Christmas advertisements each year.
Pepsi advertisement campaign
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Logo Research
This document discusses the history and evolution of the Pepsi logo over time. It began as a handwritten logo by Caleb Bradham in the 1890s and has since undergone many revisions and refinements. In the 1930s, slogans were added to bottles. In the 1940s, the colors were changed to red, white, and blue to support war efforts. The logo style was updated numerous times in subsequent decades, removing "Cola" in 1962, adding the brand name to a box in 1973, and changing the typeface in 1991. The logo continues to evolve to meet market needs. The Pepsi logo is recognized as one of the most iconic logos globally.
Positioning of pepsi and coca cola
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
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Report on pepsi
This document provides a history of Pepsi from its origins in 1898 when it was created by Caleb Bradham in North Carolina as an alternative soft drink to Coca-Cola. It summarizes Pepsi's early growth through franchising and endorsements from celebrities. The document also describes Pepsi's struggles during World War I and its resurgence in the 1920s under new ownership. It concludes by listing various slogans and advertising campaigns used by Pepsi over the decades to market itself against Coca-Cola and promote its value and taste.
Pepsi campaign
The document summarizes Pepsi's "Youngistan" advertising campaign in India. The campaign targeted Indian youth aged 15-25 and featured celebrities Ranbir Kapoor, Deepika Padukone, and Shah Rukh Khan. It aimed to reflect the mood and interests of young Indians through the theme of "Youngistan," representing the youth's state of mind. The campaign used television, radio, outdoor, web, and wireless advertising to reach its undifferentiated target audience across major cities in India. Pepsi hoped to capitalize on the popularity of its celebrity endorsers and themes appealing to Indian youth culture.
PepsiCo
PepsiCo is an American multinational food and beverage corporation headquartered in New York. Formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo's portfolio includes brands such as Pepsi, Mountain Dew, Lay's, Gatorade, Tropicana, Quaker Foods, and Doritos. PepsiCo expanded further through acquisitions of Tropicana Products in 1998 and the Quaker Oats Company in 2001. Indra Nooyi currently serves as PepsiCo's Chairperson and CEO.
Pepsico report 2014
Hi
This is full and final report of PepsiCo Prepared by Me
Abdul Hadi Anwar Siddiqui
This is my Assignment at BBA level-1
PepsiCo Report 2014
Pepsico
PepsiCo was founded in 1965 through the merger of Pepsi-Cola, created in 1898, and Frito-Lay, formed in 1932. PepsiCo is now a global food and beverage company headquartered in New York City with over $66 billion in annual revenue and 295,000 employees. The document outlines PepsiCo's history, brands, competitors, strategies and objectives to increase international sales, improve margins, and manage its stock price.
Coca Cola Ad presentation 3.15.12
The document outlines an advertising campaign for Coca-Cola that includes goals of positioning Coke as a drink for people of all ages and nationalities as well as a drink tied to family history and traditions. It proposes using billboards and commercials to showcase multi-generational families enjoying Coke over decades to convey its enduring popularity and ability to bring people together across boundaries. The commercial ideas feature families and couples sharing Coke through the years from the 1950s to present day in various countries to position it as a drink that stands the test of time for every generation and nation.
maaz report on pepsi
The document acknowledges and thanks Allah, the author's guide Rizwan Khan, and friends for their support and guidance. It then provides an executive summary of a report on Pepsi's marketing mix (4Ps) of product, price, place, and promotion. The summary discusses Pepsi's history and products, how it prices and places its products, and its promotional activities like advertisements. It concludes that Pepsi is the number one beverage brand worldwide but needs to increase its variety of products and flavors to stay ahead of competitors like Coca-Cola.
First pesentation
Hugh Hefner started Playboy magazine in 1953 with a dream of being a businessman and helping his family. Playboy became highly successful and introduced a new lifestyle to conservative American society and other cultures worldwide. Playboy challenged social norms and helped integrate different cultures and races by not just focusing on sex. Over the years, Playboy evolved from nothing to a globally recognized brand that contributed to changing views on topics like fashion, lifestyle, sophistication, business, and sex.
A project report on pepsi cola ltd.,
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1. The document discusses the history of Pepsi-Cola, beginning with its creation in 1898 by Caleb Bradham, a pharmacist in North Carolina, who formulated Pepsi as a cure for dyspepsia and renamed it Pepsi-Cola.
2. It details Pepsi's early growth through franchising bottling plants across multiple states by 1907. However, World War I caused financial difficulties and Bradham was bankrupted by 1921.
3. Pepsi was revived in the 1920s under new ownership and grew to be a national brand through innovative marketing campaigns centered around themes like
Vector poster anaysis
This poster analyzes a vector poster for Coca-Cola that depicts the shapes of various countries emerging from the recognizable Coke bottle. It interprets this as representing that Coke is sold worldwide. The poster uses warm, earthy colors and the trademark Coke font to positively promote the brand. The large Coke logo ensures viewers easily recognize it as an ad for the iconic brand, tapping into audience association of the bottle shape with Coca-Cola. The poster cleverly incorporates the popular nickname for Coke into its slogan.
M1 (1)
Pepsi was created in 1893 and has historically competed against Coca-Cola through sports sponsorships and celebrity endorsements. Both companies prominently feature their products in advertisements through different themes - Pepsi focuses on athletic performances while Coke tells stories about the feeling of drinking their product. While Pepsi's taglines have changed, Coke prefers consistent slogans like "Taste the Feeling." The companies also have distinct branding styles, with Pepsi using cool blue tones and simple fonts versus Coke's memorable red and white script logo.
Pepsi
Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink". It was later renamed Pepsi-Cola in 1898. Pepsi grew in popularity throughout the early 20th century as it was endorsed by celebrities and expanded its bottling and distribution operations. While Coca-Cola was offered opportunities to acquire Pepsi in the 1920s and 1930s, it declined each time. Today, PepsiCo is a global beverage company that generates over $1 billion annually from brands like Pepsi. Pepsi uses promotional activities like celebrity endorsements and advertising to market its products worldwide through a variety of distribution channels at competitive prices.
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Caleb Bradham created Pepsi-Cola in 1893 by adding kola nuts and pepsin to carbonated water. He began selling it locally as "Brad's Drink" before renaming it Pepsi-Cola in 1898. By 1903, demand had increased so Bradham rented a building to bottle the drink, selling nearly 8,000 gallons that year. In the following years, Pepsi-Cola's sales and brand recognition grew substantially. Pepsi-Cola later became a global brand known as Pepsi and is now produced by PepsiCo. In Pakistan, Pepsi dominates the market and was first produced locally in 1971.
Pepsi Branding
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
This document discusses and compares the branding decisions of Pepsi and Coca-Cola. It outlines the slogans used by each brand over time, how their logos and positioning have evolved, and their marketing strategies. Pepsi has targeted younger consumers and leveraged music and celebrities in its ads and branding. Coca-Cola has strategically positioned itself as a global brand associated with happiness and sharing. Both brands are constantly adapting to changes in consumer preferences while maintaining their iconic status as leading soda competitors.
Sales and distribution report by rahul ahd group copy - copy
The document provides an overview of Pepsi's distribution channels in India and the US, including its bottling operations, warehouses, distribution centers, wholesalers, retailers, and market share in both countries. It also discusses Pepsi's marketing strategies over the years from the 1930s to present day, including logo changes, campaigns, and sponsorship deals. In conclusion, it analyzes Pepsi's market share in India's cold drink market and identifies areas for potential improvement.
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The document discusses advertising and provides examples from Coca-Cola. It summarizes that advertising involves communicating to persuade people to buy products. Most companies use advertising agencies to create ads through various media like newspapers, TV, and the internet. It then discusses Coca-Cola in more detail, noting that it is one of the largest advertisers and helped shape the modern image of Santa Claus through ads starting in the 1920s. Coca-Cola continues to feature Santa in its Christmas advertisements each year.
Pepsi advertisement campaign
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Logo Research
This document discusses the history and evolution of the Pepsi logo over time. It began as a handwritten logo by Caleb Bradham in the 1890s and has since undergone many revisions and refinements. In the 1930s, slogans were added to bottles. In the 1940s, the colors were changed to red, white, and blue to support war efforts. The logo style was updated numerous times in subsequent decades, removing "Cola" in 1962, adding the brand name to a box in 1973, and changing the typeface in 1991. The logo continues to evolve to meet market needs. The Pepsi logo is recognized as one of the most iconic logos globally.
Positioning of pepsi and coca cola
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
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Report on pepsi
This document provides a history of Pepsi from its origins in 1898 when it was created by Caleb Bradham in North Carolina as an alternative soft drink to Coca-Cola. It summarizes Pepsi's early growth through franchising and endorsements from celebrities. The document also describes Pepsi's struggles during World War I and its resurgence in the 1920s under new ownership. It concludes by listing various slogans and advertising campaigns used by Pepsi over the decades to market itself against Coca-Cola and promote its value and taste.
Pepsi campaign
The document summarizes Pepsi's "Youngistan" advertising campaign in India. The campaign targeted Indian youth aged 15-25 and featured celebrities Ranbir Kapoor, Deepika Padukone, and Shah Rukh Khan. It aimed to reflect the mood and interests of young Indians through the theme of "Youngistan," representing the youth's state of mind. The campaign used television, radio, outdoor, web, and wireless advertising to reach its undifferentiated target audience across major cities in India. Pepsi hoped to capitalize on the popularity of its celebrity endorsers and themes appealing to Indian youth culture.
PepsiCo
PepsiCo is an American multinational food and beverage corporation headquartered in New York. Formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo's portfolio includes brands such as Pepsi, Mountain Dew, Lay's, Gatorade, Tropicana, Quaker Foods, and Doritos. PepsiCo expanded further through acquisitions of Tropicana Products in 1998 and the Quaker Oats Company in 2001. Indra Nooyi currently serves as PepsiCo's Chairperson and CEO.
Pepsico report 2014
Hi
This is full and final report of PepsiCo Prepared by Me
Abdul Hadi Anwar Siddiqui
This is my Assignment at BBA level-1
PepsiCo Report 2014
Pepsico
PepsiCo was founded in 1965 through the merger of Pepsi-Cola, created in 1898, and Frito-Lay, formed in 1932. PepsiCo is now a global food and beverage company headquartered in New York City with over $66 billion in annual revenue and 295,000 employees. The document outlines PepsiCo's history, brands, competitors, strategies and objectives to increase international sales, improve margins, and manage its stock price.
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The document outlines an advertising campaign for Coca-Cola that includes goals of positioning Coke as a drink for people of all ages and nationalities as well as a drink tied to family history and traditions. It proposes using billboards and commercials to showcase multi-generational families enjoying Coke over decades to convey its enduring popularity and ability to bring people together across boundaries. The commercial ideas feature families and couples sharing Coke through the years from the 1950s to present day in various countries to position it as a drink that stands the test of time for every generation and nation.
maaz report on pepsi
The document acknowledges and thanks Allah, the author's guide Rizwan Khan, and friends for their support and guidance. It then provides an executive summary of a report on Pepsi's marketing mix (4Ps) of product, price, place, and promotion. The summary discusses Pepsi's history and products, how it prices and places its products, and its promotional activities like advertisements. It concludes that Pepsi is the number one beverage brand worldwide but needs to increase its variety of products and flavors to stay ahead of competitors like Coca-Cola.
First pesentation
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A project report on pepsi cola ltd.,
Projectsformba.blogspot.com Page | 9
Projectsformba.blogspot.com
1. The document discusses the history of Pepsi-Cola, beginning with its creation in 1898 by Caleb Bradham, a pharmacist in North Carolina, who formulated Pepsi as a cure for dyspepsia and renamed it Pepsi-Cola.
2. It details Pepsi's early growth through franchising bottling plants across multiple states by 1907. However, World War I caused financial difficulties and Bradham was bankrupted by 1921.
3. Pepsi was revived in the 1920s under new ownership and grew to be a national brand through innovative marketing campaigns centered around themes like
Vector poster anaysis
This poster analyzes a vector poster for Coca-Cola that depicts the shapes of various countries emerging from the recognizable Coke bottle. It interprets this as representing that Coke is sold worldwide. The poster uses warm, earthy colors and the trademark Coke font to positively promote the brand. The large Coke logo ensures viewers easily recognize it as an ad for the iconic brand, tapping into audience association of the bottle shape with Coca-Cola. The poster cleverly incorporates the popular nickname for Coke into its slogan.
M1 (1)
Pepsi was created in 1893 and has historically competed against Coca-Cola through sports sponsorships and celebrity endorsements. Both companies prominently feature their products in advertisements through different themes - Pepsi focuses on athletic performances while Coke tells stories about the feeling of drinking their product. While Pepsi's taglines have changed, Coke prefers consistent slogans like "Taste the Feeling." The companies also have distinct branding styles, with Pepsi using cool blue tones and simple fonts versus Coke's memorable red and white script logo.
Pepsi
Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink". It was later renamed Pepsi-Cola in 1898. Pepsi grew in popularity throughout the early 20th century as it was endorsed by celebrities and expanded its bottling and distribution operations. While Coca-Cola was offered opportunities to acquire Pepsi in the 1920s and 1930s, it declined each time. Today, PepsiCo is a global beverage company that generates over $1 billion annually from brands like Pepsi. Pepsi uses promotional activities like celebrity endorsements and advertising to market its products worldwide through a variety of distribution channels at competitive prices.
Coca cola Hello for Happiness Presentation
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Caleb Bradham created Pepsi-Cola in 1893 by adding kola nuts and pepsin to carbonated water. He began selling it locally as "Brad's Drink" before renaming it Pepsi-Cola in 1898. By 1903, demand had increased so Bradham rented a building to bottle the drink, selling nearly 8,000 gallons that year. In the following years, Pepsi-Cola's sales and brand recognition grew substantially. Pepsi-Cola later became a global brand known as Pepsi and is now produced by PepsiCo. In Pakistan, Pepsi dominates the market and was first produced locally in 1971.
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Pepsi Branding
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
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This document discusses and compares the branding decisions of Pepsi and Coca-Cola. It outlines the slogans used by each brand over time, how their logos and positioning have evolved, and their marketing strategies. Pepsi has targeted younger consumers and leveraged music and celebrities in its ads and branding. Coca-Cola has strategically positioned itself as a global brand associated with happiness and sharing. Both brands are constantly adapting to changes in consumer preferences while maintaining their iconic status as leading soda competitors.
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The document provides an overview of Pepsi's distribution channels in India and the US, including its bottling operations, warehouses, distribution centers, wholesalers, retailers, and market share in both countries. It also discusses Pepsi's marketing strategies over the years from the 1930s to present day, including logo changes, campaigns, and sponsorship deals. In conclusion, it analyzes Pepsi's market share in India's cold drink market and identifies areas for potential improvement.
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PepsiCo is one of the largest food and beverage companies in the world, headquartered in New York. It was first created in 1898 as "Brad's Drink" and later renamed Pepsi-Cola. Pepsi gained popularity in the 1930s by offering more product for the same nickel price compared to Coca-Cola. Pepsi entered the Indian market in 1988 through a joint venture. India is now one of Pepsi's top five growth markets. Pepsi and Coca-Cola dominate the Indian soft drink market. Pepsi spends $225 million annually on advertising and uses many Bollywood stars as brand ambassadors in India. Pepsi has had successful advertising campaigns in India such as "Yeh Dil Ma
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Pepsi was created in 1893 and has historically competed against Coca-Cola through sports sponsorships and celebrity endorsements. Both companies prominently feature their products in advertisements through different themes - Pepsi focuses on athletic performances while Coke tells stories about the feeling of drinking their product. While Pepsi's advertisements are sports-focused, Coke aims to show how their drink improves people's moods. Pepsi uses a simple blue and white color scheme in ads compared to Coke's iconic red and white logo and branding.
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The document provides background information on Pepsi and their Pepsi Refresh Project. It discusses Pepsi's brand history dating back to 1898 and their long rivalry with Coca-Cola. It describes the launch of the Pepsi Refresh Project in 2010 where $20 million was allocated to fund ideas submitted by consumers to "refresh" their communities, as a way to engage consumers and drive sales. The project was very successful with high consumer participation, but Pepsi sales were still declining which led them to evaluate whether to continue the project and how to leverage it better.
Media photo pr
Coca-Cola has been in business since 1886 and has expanded its product lineup and targeted audiences over time. It faces main competition from Pepsi and Dr Pepper. Coca-Cola has repositioned itself by introducing various flavors and options like Diet Coke and Coke Zero to appeal to more consumers. The company advertises widely using celebrities and sponsoring major events. It also leverages social media campaigns and seasonal marketing strategies to promote brand awareness and sales.
Pepsi
The document provides information about Pepsi, including its history, logo, brand, mission, vision, and brand strategy. It discusses how Pepsi was created in 1898 and sought to create an energizing drink. It details Pepsi's logo changes and focus on being young, fresh, and trendy to appeal to young consumers. Pepsi's mission centers around providing financial returns to investors while benefiting employees, partners, and communities. Its vision involves environmental stewardship and sustainability. The brand strategy aims to use social media to raise awareness and position Pepsi as accessible and affordable.
A Report on PepsiCo
The document provides a summary of PepsiCo's corporate social responsibility activities in 3 areas:
1. Environment sustainability including goals to reduce water usage, carbon footprint, and minimize land impact through sustainable packaging and sourcing.
2. Human sustainability including commitments to improve nutrition in products and responsible marketing. Goals include reducing sugars, sodium and saturated fats while increasing whole grains and nutrients.
3. Talent sustainability focusing on developing employees and local communities through training and job opportunities. PepsiCo's success is attributed to its people.
how pepsi positioning takes place
1. The document discusses the positioning strategies used by Pepsi for its soft drink brand. It covers different types of positioning such as benefit, price, quality, and competitor positioning.
2. Pepsi's advertising strategy targets teens and young adults and uses creative promotions featuring music and sports to attract its audience. It spends over $1 billion annually on advertising.
3. Pepsi positions itself through various media like print, outdoor, television, internet and music partnerships. It uses emotional branding through sports sponsorships and iconic slogans over the decades to connect with customers.
Brand management
The document summarizes the history of Pepsi from its founding in 1898 to recent logo changes and product introductions. Some key events include:
- Pepsi was founded in 1898 and declared bankruptcy in 1923 before being purchased and relaunched.
- In the 1930s-1960s, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew.
- The 1960s saw Pepsi acquire other brands and enter new international markets.
- Pepsi continued introducing new products and evolving their logo design into the 2000s while overhauling their brand in 2003.
Pepsi co
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It produces beverages, snacks, and other products that are enjoyed over 1 billion times daily worldwide. PepsiCo has interests in manufacturing, marketing, and distributing grain-based snack foods, beverages, and other products. It operates various business divisions globally and has seen continued financial growth and expansion through acquisitions over the decades.
Pepsi Co Marketing from Scratch to 100
This document provides a case study on PepsiCo, covering its origin in 1898, history and rivalry with Coca-Cola. It discusses PepsiCo's vision, mission and strategies, including diversification. SWOT and PEST analyses are included. The marketing strategies used by PepsiCo are explained, such as niche marketing and its marketing mix of product, price, place and promotion. Financial growth and PepsiCo's slogans and logos over time are also summarized.
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and acquired other brands to become a large food and beverage conglomerate known as Pepsico.
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and had merged with Frito-Lay, becoming Pepsico.
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Alialvandipepsi
- 1. PEPSI Created By Mr. Ali Alvandi
- 2. PEPSI”S logo over the time Most of the very successful companies change their logo over the time to indicate that they are moving on with the new generations and will have a new style to welcome them. The old Pepsi logo is actually the top blue one, which man of us are familiar with and the button one is the new style of the Pepsi logo which is slightly different to the original logo.
- 3. PEPSI”S way of advertising Pepsi has a very special way of advertising and they use quiet a lot of money to try to attract more attention. For example they use variation of celebrities such as: David Beckham, Britney spears, Kanye west and also Michael Jackson. This is not necessary a new idea of Pepsi to try to attract more customers, it has been used for many years and it is one of the key point of their success.
- 4. General Information about Pepsi Pepsi was first created at 1898 by the name of Brad’s Drink and it was renamed as Pepsi-cola June 16,1903. over the time the change the image, way of marketing and their ridicules change of their slogans over the past years. From their original slogan in 1939 "Twice as Much for a Nickel” to their very recent 2011 one "Born in the Carolinas”. This just shows the fact that they shift their ideas and their missions very fast and there is no guarantee that they would stay in one mission for too long. Their great rivalry with the similar company coca-cola has been till today as they both want to dominate one and another and take the top spot of the market.