The document discusses advertising and provides examples from Coca-Cola. It summarizes that advertising involves communicating to persuade people to buy products. Most companies use advertising agencies to create ads through various media like newspapers, TV, and the internet. It then discusses Coca-Cola in more detail, noting that it is one of the largest advertisers and helped shape the modern image of Santa Claus through ads starting in the 1920s. Coca-Cola continues to feature Santa in its Christmas advertisements each year.

1. Mia Ištvanović
Martina Horvat
Petra Hostić
Lora Ivanišević
Anita Ivorek

2. 
What is advertising and how do the
companies advertise?
 Best

ways of advertising.
Examples.

3. What is advertising ang how do the
companies advertise?
 Advertising = a form of communication intended to
persuade an audience to purchase or take some action
upon products

Most companies use advertising agencies that create
advertisements

newspapers, magazines, the Internet, radio, television,
cinema, posters, mail etc.

depends on the budget

4.  launching new product: advertising + sales promotions +
price reductions and competitions

best way: word-of-mouth advertising

today it has developed into viral marketing

new strategies: blogs, online forums, commenting on
blogs and social networking websites, making
podcasts, putting videos on YouTube

6.  world`s biggest drink company

6th place in advertising

7. What does this remind you of?

8. 
"Thirst Knows No Season“ (slogan 1922.)

The Coca-Cola Company began it`s Christmas
advertising in the 1920s with shopping-related ads in
magazines

Most people can agree on what Santa Claus looks like.
But he did not always look that way, and Coca-Cola®
advertising actually helped shape this modern-day image
of Santa

9. COCA COLA COMMERCIAL 1931.

10. "'Twas the Night Before Christmas"

11. “My hat’s off to the pause
that refreshes”

12. The Coca-Cola Santa
made its debut in
1931 in The Saturday
Evening Post and
appeared regularly in
that magazine, as well
as Ladies Home
Journal, National
Geographic, The New
Yorker and others

13. Sundblom continued to create
new visions of Santa Claus
through 1964. For decades
after, Coca-Cola advertising has
featured Santa’s image based
on Sundblom’s original works.

14. It's a common misconception that Santa wears a red
coat because red is the color of Coca-Cola. In
fact, Santa appeared in a red coat before artist
Haddon Sun dblom painted him for CocaCola advertising

15. In 2001, the artwork from Haddon Sundblom's 1962 original
painting was used as the basis for an animated TV
commercial starring the Coca-ColaSanta. The ad was created
by Academy Award-winning animator Alexandre Petrov.

16.  Coca-Cola's advertising has significantly affected American
culture

Coke's advertising is pervasive, as one of stated goals was to
ensure that everyone on Earth drank Coca-Cola as their
preferred beverage

The Coca-Cola Company purchased Columbia Pictures in
1982, and began inserting Coke-product images in many of its
films

Coca-Cola has gone through a number of different advertising
slogans in its long history

In 2006, Coca-Cola introduced My Coke Rewards, a customer
loyalty campaign where consumers earn points by entering
codes from specially marked packages of Coca-Cola products
into a website

17. DID YOU KNOW?
It's a common misconception that Santa wears a red coat because red is
the color of Coca-Cola. In fact, Santa appeared in a red coat before artist
Haddon Sun dblom painted him for Coca-Cola advertising

18. There is no Christmas
without Coca-cola
commercial!