Slides from the Boost Bristol event on October 11th with guest speakers Mark from Brand 51 and Helena from Truestart Coffee. https://www.eventbrite.co.uk/e/boost10-the-importance-of-branding

1. Welcome to
Boost #10
The Importance
of Branding
Feel free to tweet…
@boostbristol @brand51
@truestartcoffee
#teamtruestart #boostbristol

2. What is a brand?

3. What is a brand?
"Your brand is your customer's gut
feeling about your product, service, or
company. It’s not what YOU say it is.
It’s what THEY say it is."
Marty Neumeier – The Brand Gap

4. What is a brand?
Can you control it? No, but you influence
it through every touchpoint you have with
with your customers:
 Customer Service
 Installation Service
 Advertising
 PR

5. What is a brand?
“Branding is the process of connecting
good strategy with good creativity. It’s
not the process of connecting good
strategy with poor creativity, poor
strategy with good creativity, or poor
strategy with poor creativity.”
Wally Olins – On Brand

49. Three things before you go…
1. Our next event is Wellness in the
Workplace on Tuesday 6th
December
2. Please fill in the feedback forms and
survey
3. Don’t forget to keep in touch @boostbristol
/ LinkedIn - BoostBristol