The document compares two advertisements - Compare the Market's "Gary unleashes epicwolf" and Cadbury's "Gorilla Advert". The Compare the Market ad uses humor and unrealistic scenarios like an agent breakdancing to convey the joy of saving money on car insurance. The Cadbury ad features a gorilla drumming to be memorable and funny, selling the sense of joy their chocolate brings. Both ads aim to be humorous and appeal to wide audiences including younger generations and families. Compare the Market targets those looking for good value on insurance, while Cadbury appeals to those who like chocolate and music. The ads were regulated by Ofcom to ensure suitable content for UK television viewers.

2. Introduction
 The two adverts I have chose to compare are compare the market
Gary unleashes epicwolf and Cadbury's Gorilla Advert.

3. Narrative: are compare the market Gary
unleashes epicwolf
 The advert shows an official man who is protecting the
president start break dancing out of no where whilst their is a
massive group of people waiting to see the president
because he has saved money on his car insurance. The
advert is to demonstrate the joy people feel when they save
money on there insurance, however the producers do
enthuses the joy of saving money in humorous way for their
audience to help encourage. The fact that video shows the
character breakdancing may be done to relate to different
audience such as younger generations.

4. Narrative: Cadbury's Gorilla Advert
 The advert consist of a gorilla playing the drums and there is
no one else around. The fact that the gorilla is playing the
drum is to make the advert humorous for the audience to
make it more memorable. Also the use of breakdancing allow
the advert to relate to thye younger generation, allowing the
advert to target a wide target audience.

5. Style
Compare the market Gary
unleashes epicwolf
 The advert uses an unrealistic
humorous style.
 Uses gimmicks, breakdancing
agent.
Cadbury's Gorilla Advert
• Uses a gimmick, the gorilla.
• Uses emotion within advert
through the gorilla, showing
how much joy Cadburys can
give and humor for the children
one of their main target
audience.

6. Selling techniques
Compare the market Gary unleashes epicwolf
 Uses gimmick and humor through unrealistic methods
and events. This is done to enthuses the effect you
have when you find cheap insurance because you are
saving money so they are trying to sell the fact you will
be happy because you will save money.

7. Selling techniques
Cadbury's Gorilla Advert
 The advert is an unrealistic gimmick, trying to be
humorous so that it is memorable and funny trying to
sell the sense of joy Cadburys give so that parents are
encouraged to buy it for their children to make them
happy.

8. Target audience
Compare the market epicwolf
 People looking for cheap insurance as they have a lack
of disposable income, and want the best insurance for
value.
 Young couples looking for house insurance, this is
because couples are just starting on the property
ladder or investing in their first family home so need to
find good value insurance.
 Young adults who are looking for car insurance, this is
because they want good value insurance for a good
price because they have only just passed and need to
save money.
 This is also relate to young adults and children who
enjoy breakdancing as the advert contains a lot of this
within it.

9. Target audience
Cadbury's Gorilla Advert
 Young children adults who enjoy listening or playing
music as the gorilla is playing drums it inspires people
to play an instrument.
 People who like chocolate, the advert appeals to
people who like chocolate as they use the image of
chocolate throughout the advert.
 People who likes animals as it contains a gorilla to
appeal to children and adults who are animal lovers.

10. Advantages over similar
products
Compare the market Gary unleashes epic wolf
 It is a memorable advert because of the humor within it and
the catches music.
 It tries to make the audience feel a certain feeling such as joy and
happiness because of the savings.
Cadbury's Gorilla Advert
 Cadbury have brand loyalty, as they are known by customers
for producing quality chocolate for several years.

11. Regulation
 Both adverts were regulated by Ofcom, who make sure
adverts shown in the UK are suitable for all viewers.
Adverts have to be made sure that there is no
inappropriate content is shown on UK TV.