Erich Joachimsthaler, Ph.D.

32 Followers

3 SlideShares 1 Clipboard 32 Followers 12 Followings

3 SlideShares 1 Clipboard 32 Followers 12 Followings

I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries. Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...

marketing innovation strategy online community community social conversations communications business social media social technologies social currency brands

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Vivaldi Partners Social Currency 2012 Brand

10 years ago • 20729 Views

Business Transformation Through Greater Customer Centricity: The Power of Social Currency

6 years ago • 715 Views

Branding Magazine Roundtable 8.5.15[2]

7 years ago • 809 Views

Digital Transformation Review 9: The Digital Strategy Imperative #DTR9

Capgemini • 6 years ago

Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)

Jeremiah Owyang • 9 years ago

Vivaldi Partners Social Currency 2012 Brand

Erich Joachimsthaler, Ph.D. • 10 years ago

[Slides] Four Steps Brands Can Take to Design Internet of Things Experiences

Altimeter, a Prophet Company • 7 years ago

JOJO Marbles Pvt Ltd. • 12 years ago

Introduction to Social Media

Own Company • 9 years ago

[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

Altimeter, a Prophet Company • 9 years ago

I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries. Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...

marketing innovation strategy online community community social conversations communications business social media social technologies social currency brands

See more