The document provides a marketing strategy and recommendations for repositioning and increasing awareness of the Fun City brand. It includes an analysis of the target audience of kids, tweens and teens, outlining what is important to them and how to best reach them. A 6-part strategy is proposed: 1) in-store activations, 2) an interactive online presence, 3) cross-promotions, 4) a PR campaign positioning Fun City as a family destination, 5) guerilla marketing tactics, and 6) tactical marketing campaigns promoting Fun City as a world of fun for families. The strategy aims to make Fun City the natural choice for family entertainment.
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Winning campaign tet 2022 on Social MediaNew Way Media
Báo cáo Winning Tết 2022 - quan sát về campaign Tết năm 2021 và gợi ý xu hướng cho Tết năm 2022.
Tổng quan các chiến dịch trong mùa Tết 2021
Phân tích chi tiết & đánh giá hoạt động Top 20 chiến dịch lọt Bảng xếp hạng YMI
Top insign Platform nổi bật trong chiến dịch Tết 2021
Phân tích công thức giúp tối ưu chiến dịch Tết 2022
Tổng kết & gợi ý các hoạt động cụ thể cho thương hiệu.
-------
Phương pháp nghiên cứu: Social Listening, Desk Research.
Thời gian nghiên cứu: Quý 1 và Quý 4 /2021
Phạm vi nghiên cứu: thị trường Việt Nam
Đối tác nghiên cứu: YouNet Media - New Way Media
Kế hoạch tung hàng sữa rửa mặt nivea for men (2011) - Dành cho dân Marketing
Tuy kế hoạch đã khá lâu nhưng có thể một số bạn đang cần nghiên cứu về sản phẩm Nivea for Men
These are slides that I created for a group presentation for my Advertising & Communications class (ADMS 4240, Winter 2011). The style and tone of the presentation was deliberately chosen to capture the feel of Diesel's 'Be Stupid' Campaign
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Winning campaign tet 2022 on Social MediaNew Way Media
Báo cáo Winning Tết 2022 - quan sát về campaign Tết năm 2021 và gợi ý xu hướng cho Tết năm 2022.
Tổng quan các chiến dịch trong mùa Tết 2021
Phân tích chi tiết & đánh giá hoạt động Top 20 chiến dịch lọt Bảng xếp hạng YMI
Top insign Platform nổi bật trong chiến dịch Tết 2021
Phân tích công thức giúp tối ưu chiến dịch Tết 2022
Tổng kết & gợi ý các hoạt động cụ thể cho thương hiệu.
-------
Phương pháp nghiên cứu: Social Listening, Desk Research.
Thời gian nghiên cứu: Quý 1 và Quý 4 /2021
Phạm vi nghiên cứu: thị trường Việt Nam
Đối tác nghiên cứu: YouNet Media - New Way Media
Kế hoạch tung hàng sữa rửa mặt nivea for men (2011) - Dành cho dân Marketing
Tuy kế hoạch đã khá lâu nhưng có thể một số bạn đang cần nghiên cứu về sản phẩm Nivea for Men
These are slides that I created for a group presentation for my Advertising & Communications class (ADMS 4240, Winter 2011). The style and tone of the presentation was deliberately chosen to capture the feel of Diesel's 'Be Stupid' Campaign
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
FREE Webinar Thursday, May 22nd 5:30 PM
fb.me/6Enzgvd23
The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?
The Certified Entrepreneurial Community (CEC®) program is an economic development strategy that helps communities become entrepreneur-ready. A Certified Entrepreneurial Community® signifies this is a place where entrepreneurs succeed.
The presentation shown by Oxford Innovation at the partner launch to show our potential Grow Cornwall partners what we're going to be doing and how we can work with them to help businesses in Cornwall and the Scilly Isles
Website Relaunch SEO - WebTechCon 2016André Scharf
Verzögerungen, Rankingeinbrüche, Traffic- und Umsatzrückgänge, endlose Nachbesserungen, … – Wer einmal einen Relaunch erlebt hat, kann fast endlos von seinen Horrorgeschichten und Albträumen berichten. Trotz langer Vorbereitung, sorgfältiger Planung und detailgenauer Umsetzung ist mit dem Go-Live der neuen Website plötzlich alles anders als erwartet. Dabei sind Relaunches doch eigentlich alltäglich. Wie kann dabei also so viel schief gehen? Jedes Unternehmen steht in mehr oder weniger regelmäßigen Abständen vor der Herausforderung eines Relaunches. Diese Session zeigt, wie ein Relaunch aus SEO-Sicht richtig geplant und umgesetzt werden kann und wie sich die Auswirkungen kontrollieren lassen!
Create a platform for Maggi Oyster - relaunch • Educate users about how to use Oyster sauce with the key message "Frying dishes, Maggi Oyster" • The target audience to communicate is the woman in family. The campaign needs to maximize the touching point to communicate with this central object. • Consider between to plug into an existed website or to deploy a new microsite
Im Januar 2017 ist unser neues Magazin auf Basis von Drupal 8 online gegangen. Im Laufe des Projekts sind wir auf einige Problemstellungen getroffen, die als Case Study für die erste wiederbelebte Drupal UserGroup Rheinland dienten. Dabei wurde statt eines Frontalvortrags eine sogenannte Case Clinic durchgeführt, bei der die Teilnehmer sich selbst der Erarbeitung von Lösungsansätzen widmen!
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.
Suzanne Carawan, CMO of HighRoad Solution, gave this presentation at the 2014 PCMA Convening Leaders annual meeting held in Boston, MA. Focusing on customer experience, the presentation provides a framework for building your own event marketing plan based on user-centric design principles. The presentation focuses on using digital techniques to better market your event pre-during and post-live event. Hi
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. 11th October 2009 Brand re- positioning and Marketing strategy for Fun City
2. Background of Fun City Fun City a member of the Landmark Group; is a family entertainment brand with centers all across the Middle East, India and China. First established in 1999, the entertainment centre includes activities which cater to customers from 0 yrs to 19 yrs and their parents.
3.
4. has the largest no of family entertainment centers in the UAE
56. The Years They Were Born Goes public with 165 locations DVD format introduced World Wide Web Cell phone boom Instant Messenger 1991 1992 1993 1994 1995 1996 1998 1999 1997 1990
57. The “New” Millennium - The Years of Their Childhood Opens 12,000th location Cable providers start to offer DVR service Wii revolutionizes Console Gaming DVD Players become portable PSP unveiled Xbox launched 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
58. Analysis Consumer behavior insight Source: Data in this presentation was collected during July – December, 2008 in the USA by YouthBeat®, with 200 questions, each topic surveyed among approximately 2,800 Tweens and Teens.
59. What They Do in Their Free Time (Weekends) Go on Internet74% / 78% Media Watch TV 83% / 77% Play Video Games Alone 55% / 41% Play Video Games w/Others 60% / 44% Listen to Music67% / 78% Watch Movie/DVD at Home 64% / 62% Design Websites4% / 5% Solitary Social Prepare a meal 43% / 45% “Hang out” w/friends 68% / 73% Paint/Draw 28% / 16% Go Shopping41% / 44% Knit/Sew 6% / 4% Exercise40% / 33% Read 42% / 40% Non-Media
61. Tweens Teens Tweens Teens TV is one of the major competition # of Hours Spent Watching TV (Weekdays) # of Hours Spent Watching TV (Weekends) 2.1 2.1 3.3 3.2
62. Online All the Time Frequency They Go On The Internet
83. Play Area (Fun City)Born 1990 – 2009 Kids – the Primary School Years (age 03-12) Tweens – the Middle School Years (age 10-13) Teens – the High School Years (age 14-18)
90. Focus is dynamic and changes from current to future interests. Passion for Causes: Strategies that incorporate kids, tween passions for causes can create an endearing linkage to your brand or service….
91.
92. They look for increased commitment to Youtube, Facebook and video/ picture sharing sites, Blogs, Chat, Surfing,
93. Kids due to the cosmopolitan environment, easily adapt and adjust in play groups, clubs, school activities.Connectivity and Communitywill be a theme throughout their lives.
94.
95. TV ads, radio jingles will get the best reach. Entertainment sells for this generation and ads that deliver on it become favorite
96. Online is the place we are most likely to capture their focused attention and viewing and news travels among the peers
97. Cross promotion, co-branding with popular characters, current favorite results in fast acceptance – ‘its cool’Marketing & Advertising: Marketing and advertising will capture their attention and deliver your message as long as it is entertaining and authentic.
101. Activity matrix Outdoor Golf Horse riding Go carting Water park Global Village and DSF activities Children’s City School camps Sega World in Zabeel Park Informative Physical Fun City Sega Republic Santa Bonta Upcoming Kidzania Ski Dubai Ice Rink Fun City Modhesh Fun City Dolphinarium Magic Planet Indoor
104. Weakness analysis Although Fun City is the oldest and largest chain of children activity store in the UAE, but it still has not been able to create its own brand identity. The absence of brand recognition has lead to establishing a gap in the market. Communication is weak, and has not been able to achieve its objectives. Redefinition is desired. Lack of product novelty, new introductions, launches, activities ads to the gap. Absence of an effective loyalty program is not helping the brand. Ill maintenance of equipment leading to negative feed back. WEAKNESS leads to GAP
138. PR Direction To position ‘Fun City’ as the destination of choice for weekend family fun and edutainment To create a jealousy factor amongst children of all ages regarding regular visits to ‘Fun City’ To underline the idea that the leisure experience at ‘Fun City’ is enjoyable, clean, wholesome, and educative Immediate objectives
139.
140. Invite top Arabic and English society publications for the opening of new Fun City stores
141. Initiate a story with Friday magazine to feature ‘Fun City’ in their “parenting” or “children” pages
142. Provide coupons in ‘Fun Times’ (supplement of Gulf News on Saturdays) which can be redeemed at Fun City outlets for a free ride / video game
143. Offer one lucky visitor free playtime for 2hrs in a Fun City of his choice in a lucky dip
144. With every purchase of AED 30 on the play card, top up by AED 10/- to increase time of stay and hopefully engage in more spendShort term-tactics
145.
146. Promote the personalized service offerings (professional and trained staff, security, edutainment, coffee mornings) at Fun City amongst mothers
147. Promote Fun City Customer Loyalty programsLong term objectives
148.
149. PR Strategy Create awareness of the Fun City brand through a series of initiatives that focus on the ‘enjoyable, clean, wholesome, and educative’ activities associated with Fun City
150. Three pronged PR approach Create a ‘Fun City’ forum for expression and exchange of opinions and viewpoints Generate ‘Fun City’ activities that develop the spirit of healthy competition Engage entire family in ‘Fun City’ led activities that add value to community life PR Strategy
151.
152. Develop spirit of healthy competition Tie up with schools to award top students gift vouchers to Fun City Establish competitions at Fun City outlets for specific sporting activities Offer free passes to children visiting Fun City outlets if they create new records in select games Launch scholarship programs across schools in the UAE Top school leaving students can win a scholarship for higher education Sports scholarships for Emarati students qualifying for the national football team
153. Add value to community life Organize a family group activity to raise environmental awareness amongst children – one family to win discount coupons to Fun City Beach cleaning Planting a plant in the local park Special Needs day at ‘Fun City’ outlets Only Children with special needs to be allowed at the Fun City outlet on that day Normal children visiting Fun City outlets encouraged to avoid using an arm/ leg/ eye while playing
154. PR coverage Regular press releases to announce and promote all initiatives Invite the editor of a children’s magazine to experience first hand the activities at Fun City Essay competition on the theme: ‘My day at Fun City’ with best three essays to be published Interview children visiting Fun City and use their images with their quotes on the website
166. The creative is on a platform of fun and exciting themes.
167. The innovative concept of “Come Out & Play” will be maintained for both umbrella campaign and category ads with different mechanics.
168.
169. Media Strategy Media Strategy – Communication Planning Process Finding a close match and overlap between our target market and the media audience profile is the key step in media strategy. Identifying and evaluating the Prime prospects and analyzing and assessing the media vehicles and the content of programming are important stages in our media planning process. We will aim to attain Competitive advantage in advertising FUN CITY by matching the creative, the Media and the core target market segment.
170.
171. Newspapers will be considered since they happen to be the key media in the Middle East. They achieve highest GRP for their own local markets and in general.
219. Option 1 FVO1: Johnny is so quiet these days. We have tried everything. It is not as if we hold back anything from him. FVO2: Take him to Fun city? SFX of children’s screams and laughter.Bells ringing and other playground sounds. Get him to come out and play. It is the place to be. Packed with fun activities, games, rides and even sports areas. Fun city will bring back that smile on his face just like it does every day for thousands of children all over Dubai. SFX: Fun city signature tune MVO: Fun city. Come out and play
220. Option 2 MVO (Excited): Mummy lets go to Fun city. Raj, Johnny and Salim are already there. I don’t want to miss even a minute of fun. FVO: That’s right, there’s a world of fun waiting at Fun city, the family entertainment centres from the Landmark group! With thrilling rides, exciting games and loads of activities for babies to 19 year olds and even parents, Fun city is the place to be. Call 800 1234 and find out the fun city closest to you SFX: Fun city signature tune MVO: Fun city. There’s a world of fun waiting...
221. Office No. 47, 2nd Floor, Building No. 02 Dubai Media City PO Box 72280 Dubai, UAE Telephone: +971 4 3692128 Email: info@adss.ae