The document discusses trends in brand building for 2007. It notes that brands will need to integrate themselves into experiences and entertainment rather than traditional advertising with sales messages. Technology and brands will merge more as younger consumers experience brands through mobile and digital means. Experiential marketing through events and product placements will rise. Brands will need to offer additional value to consumers and empower them by creating communities. Design and social responsibility will be important as consumers demand both value and a positive impact. Great brands will focus on building customer experiences rather than just branding.

2. BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007

3. Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007

5. 1 " Less traditional marketing & advertising. "

6. " Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."

8. 2 " Technology and Brands merge ."

9. break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .

10. Ipods, MP3 Internet

11. 3 Rise in 'experiential‘ marketing & advertising, and public relations.

14. 4 The over “flooded” Consumer

17. 5 Power to the people

19. 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .

20. Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year

21. 6 Design Redefined

22. " convergence of value and design " Today's consumer is demanding both in their product offering. "

23. 7 Green is King.

24. Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.

25. 8 Some things never really change

26. Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .

28. In 2007… Change from focusing, on building: brand experiences to building: customer experiences .

29. With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."

35. AN IDEA Brand

40. Do NOT be different like everybody else