The document provides information on the logos of several major brands including Puma, Armani, Starbucks, Walmart, YouTube, and Ford. It discusses the origins and evolution of each company's logo over time. Key details include that Puma was founded in 1948 after the split of the Dassler brothers' shoe company, the Armani logo varies for each sub-label but features a curved "G" and "A", and Starbucks' logo maintains its history and tradition while keeping a simple yet stylish design.

2.  Puma- A Large Cat or A Mountain Lion.
 Puma was established when the German
brothers Rudi and Adi Dassler split their
family company, the “Bebrüder Dassler
Schuhfabrik”, into Adidas and Puma in
1948.
 3rd largest sportswear manufacturer in the
world .
 It looks Sporty, energetic and high class.

3.  The PUMA logo was created first in 1948.
 Modified in 1967 with combination of a
symbolic icon and bold typeface.
 Its logo has an image of a leaping Puma

4.  Modified in 2000 till present
 Puma logo itself characterizes the
brand’s reliability and its product’s
competency in the global market.

6.  Meaning of Armani is "desire, goal". It is
of African origin, where it means "faith".
 Giorgio Armani (most successful Italian
fashion designer) was born in 1934 and
founded company in 1975.
 His personal fortune is worth 7 billion
dollars, as of 2011.

7. The Armani logo is hard to pin down to one
design. It has different Sub-Labels. Some of
their sub-labels include:
 Giorgio Armani
 Armani Collezioni
 Emporio Armani
 AJ Armani Jeans
 AX Armani Exchange
 Armani Junior
 Armani Casa

8.  For each product or line, is a sub-label and
includes their own version of the Armani logo.
 The Giorgio Armani logo is a curved “G”
completing a curved “A” in a circle logo. This
Armani logo is highly recognizable all throughout
the world.
 The Armani Exchange logo is clean and
simple, depicting the “A|X trademark”.
 He owns a chain of worldwide cafes under the
brand Emporio Armani Cafes.

10.  An international coffee company and based
in Seatle, Washington
 The first Starbucks opened in 30 March,1971 by
three partners: English teacher Jerry
Baldwin, history teacher Zev Siegl, and
writer Gordon Bowker.
 The two pioneers were IL Giornale and
Schultz, who combined in 1987 and gave it a new
name of Starbucks Corporation.
 Starbucks is the largest coffeehouse company in
the world, with >17,000 stores in 55
countries,(12,500 in the United States, over
1,200 in Canada and over 700 in the United
Kingdom, 55 in Russia)

11.  The logo of Starbucks maintains its history and
tradition with which the company first made its
way to fame.
 The latest Starbucks logo takes care of the
dignity and reputation of all.
 With elegant shape and plain colors makes it
simple but yet stylish.

13.  Most successful chain of stores in the U.S.
 Founder of the company, Sam Walton began it
with a simple logo.
 Firstly opened in Rogers, Arkanses in 1962 named
as No.1 Retailer
 Its key to pleasing customer was its Low Prices.
 It only employ helpful & knowledgeable sales
associates.
 Its reputation is from customer satisfaction
through friendly services.
 Slogan – Save money Live better

14.  SamWalton began with a simple logo, not
specifying the style and font much.
 In 1964 to 1981, the Wal-Mart logo changed and
consisted of a hyphen in the middle, and the
fonts appearing as a little fancy in their look.
 In 1992 hyphen was replaced by a star and finally
was replaced by an asterisk.

15.  Today, the Wal-Mart logo has all the popularity it
is worth of.
 Wal-Mart logo is well-recognized due to its
popular design.
 Shape, Color, Fonts of its logo.
 The flower of the Wal-Mart logo is a symbol of
the brand’s friendliness and peripheral quality.

17.  A very popular online website that allows its
users to upload, share and view videos.
 It created by three former PayPal employees-
Chad Hurley, Steve Chen and Jawed Karim in
Feb 2005 in San Bruno, California.
 First video to be uploaded was “Me at the Zoo”.
 In 2006, YouTube was bought by Google for
$1.65 billion, and is now operated as a subsidiary
of Google.
 Most excellent thing about YouTube is that it
offers a free service and many of the videos
found on its website are homemade

18.  Sensibly using three popular colors: red, black
and white, give the logo a bright look and instant
appeal to the youth.
 The Bold font is used so that the name and its
slogan get immediate attention.
 Its new logo carries its slogan “Broadcast
Yourself” on it.

20.  One of the biggest American multinational
automotive corporations, manufactures and
distributes automobiles across 6 continents.
 Currently the world’s fourth largest automaker.
 Was founded by the legendary Henry Ford along
with the Dodge Brothers in 1903.
 Ford produced the first assembly line for
automobiles.
 Henry Ford got this idea from a process used to
slaughter pigs.

21.  The last logo of Ford was updated at the
celebrations of its 100th birthday in 2003
 Its size and resolution has maintained the
quality intended by the company.
 Its logo appears to be brighter with both lighter
and darker shades.
 It maintains the same classy and funky look as
ever.

22. Lakhwinder Verma
Semester – 4
July’10