The document discusses branding and the branding process. It begins by defining branding and explaining that a brand is comprised of more than just logos and visuals, but also involves people, culture, values and more underlying elements. The document then outlines the three phases of the branding process as discover, design and deliver. In the discover phase, it notes the importance of understanding yourself, your target audience and positioning through research before designing a brand.
Green Room examples of retail design, delivery & implementation. The document includes projects of retail interiors, window displays, pop-up stores & events & point of sale.
Green Room examples of retail design, delivery & implementation. The document includes projects of retail interiors, window displays, pop-up stores & events & point of sale.
Slides from the Boost Bristol event on October 11th with guest speakers Mark from Brand 51 and Helena from Truestart Coffee. https://www.eventbrite.co.uk/e/boost10-the-importance-of-branding
I did this presentation in May 2014 at the CCSBE conference in Antigonish, NS - http://ceed.ca/ccsbe2014/about-ccsbe-2014/. It was a fun presentation with a very interactive group of business owners, educators, and others that support the entrepreneurial spirit.
These are the visuals from a presentation I delivered to a group of owners of UK independent financial advice (IFA) practices on 19 November. You'll see that the issue I was invited to address was 'How to build an Independent Financial Advice (IFA) brand' but, soon, the question shifts to 'How to build a brand these days'.
What Is the Role of Brand in Management Consulting? Research Highlights from ...DeSantis Breindel
In partnership with the Association of Management Consulting Firms (AMCF), the Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. See more at http://www.desantisbreindel.com/big/management-consulting/
Brands in the digitally connected world, social media, social technologies, business strategy, and innovation
Update on Feb 2014: Check out our newest report on the "Always-On Consumer" 2014 here: http://www.slideshare.net/vivaldipartners/alwayson-consumer-2014-report-by-vivaldi-partners-group
Appvertising - How to Brand and Market Your WebAppWolf Becvar
Appvertising is a talk by Wolf Becvar on how to brand and market your webapp. It raises the question why branding and marketing have become such distinguishing factors and delivers 23 useful tips to boost your webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
Brand Republic
Wij zijn een branding bureau. Wij helpen merken in het (her-)vinden van hun ware identiteit en brengen deze tot leven. Wij zijn concepters, strategen, designers & ontwikkelaars. Wij bedenken, creëren en ontwikkelen concepten & strategieën om mens en merk te verbinden. Een merk van betekenis.
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
Slides from the Boost Bristol event on October 11th with guest speakers Mark from Brand 51 and Helena from Truestart Coffee. https://www.eventbrite.co.uk/e/boost10-the-importance-of-branding
I did this presentation in May 2014 at the CCSBE conference in Antigonish, NS - http://ceed.ca/ccsbe2014/about-ccsbe-2014/. It was a fun presentation with a very interactive group of business owners, educators, and others that support the entrepreneurial spirit.
These are the visuals from a presentation I delivered to a group of owners of UK independent financial advice (IFA) practices on 19 November. You'll see that the issue I was invited to address was 'How to build an Independent Financial Advice (IFA) brand' but, soon, the question shifts to 'How to build a brand these days'.
What Is the Role of Brand in Management Consulting? Research Highlights from ...DeSantis Breindel
In partnership with the Association of Management Consulting Firms (AMCF), the Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. See more at http://www.desantisbreindel.com/big/management-consulting/
Brands in the digitally connected world, social media, social technologies, business strategy, and innovation
Update on Feb 2014: Check out our newest report on the "Always-On Consumer" 2014 here: http://www.slideshare.net/vivaldipartners/alwayson-consumer-2014-report-by-vivaldi-partners-group
Appvertising - How to Brand and Market Your WebAppWolf Becvar
Appvertising is a talk by Wolf Becvar on how to brand and market your webapp. It raises the question why branding and marketing have become such distinguishing factors and delivers 23 useful tips to boost your webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
Brand Republic
Wij zijn een branding bureau. Wij helpen merken in het (her-)vinden van hun ware identiteit en brengen deze tot leven. Wij zijn concepters, strategen, designers & ontwikkelaars. Wij bedenken, creëren en ontwikkelen concepten & strategieën om mens en merk te verbinden. Een merk van betekenis.
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
Visual design is more than styling. It is function. And not only because it communicates, but also because it makes us feel. And between feeling and communication, people find things easier to use.
Our Services are Corporate Branding, Print Collaterals, Digital Media, Advertisement Campaign, Environmental Graphics Design, Exhibition Design,Website Design,Development& Digital Marketing (SEO, SMO, PPC/SEM)
For more information visit us on our website: www.design-lab.co.in, mail us on parikksit@design-lab.co.in or call us on 09822234768 / 8999828762
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
A few slides of my class on "brand management" at the open university in ho chi minh city from dec 28 to jan7.
if you want more, you´ll have to join us...
christian
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
Real world communications on a reputation frameworkUbiquus
Keynote presentation 'Real world communications on a reputation framework' by Anuradha Altekar at Conference Asia Corporate Communications and Reputation India 2012, Mumbai, 23-24 August 2012. Heads and managers of corporate communications, public affairs, social media, brand and reputation, and marcom from retail, BFSI, telecom, auto, steel, oil, and cement companies, among others, attended the conference.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Dion Almaer & Ben Galbraith - Build Once, Deploy EverywhereCarsonified Team
The Web is becoming the common operating system across all devices, both mobile and desktop. In this talk Dion will explain the technology that you need to understand to make sure your app is ready for the next era where all web apps will need to be mobile. This is going to give web developers a HUGE advantage and opportunity to deploy their apps to multiple devices, and it's vital to understand what's coming down the pipeline. Dion will explain exactly that, and prepare you for what's coming. Exciting!
Steve Huffman - Lessons learned while at reddit.comCarsonified Team
Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.
Neil Patel - What You Need to be Measuring and How to Do ItCarsonified Team
Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.
Molly Holzschlag - How HTML 5 is Going to Completely Change your Web AppCarsonified Team
The HTML 5 spec was originally called "Web Applications 1.0". Most of the attention has been on the new markup elements, but we'll look further at the applications side of the spec, including: 1. Dynamic images and graphs with canvas 2. Eliminating forms validation with webforms 2.0 3. Local storage for saving your data 4. Geolocation 5. Building toolbars and menus
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemCarsonified Team
Mike has grown FreshBooks from a one-man startup to a 30-person Web app company. He's going to teach you six essential terms that you need to understand in order to succeed with your app: 'Lifetime Value', 'Average Revenue per User', 'Churn', 'Gross Cost per Acquisition', 'Sales Funnel' and 'Customer Vintages'. He's then going to give an example with a real-life case study. This is one you can't afford to miss.
Fred Wilson - The 10 Golden Principles for Successful Web AppsCarsonified Team
In this session, Fred will share 10 vital principles that anyone working on a web app should know. His experience with Twitter, FeedBurner, Etsy, Delicious, Tumblr, Boxee, FourSquare, Meetup and more will prove invaluable to everyone attending.
Alex Payne - Speedy, Stable, and Secure: Better Web Applications Through Func...Carsonified Team
A whirlwind tour of the benefits of functional programming languages and how you can put them to work in your web application's architecture. Learn how to make the most of a rich type system, immutable data structures, and other features of languages like Scala, Erlang, Haskell, and OCaml. Find out where to get started with functional languages, and how they stack up when it comes to web app development.
Aaron Patzer - How to Take Your Start-up to the Next LevelCarsonified Team
Aaron successfully grew Mint.com from a small bootstrapped team to a large team that was acquired for $170M. In this session Aaron shared how he knew it was time to raise venture capital and grow his team aggressively. He also shared important lessons he's learned which you can directly apply to your business, whether you're raising venture capital or not.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
5. FOWD 2007
“People attribute
personality to products
based on their appearance
and how they interact.”
REEVES AND NASS
DEFINITION OF BRANDING
http://artofselfbranding.com/ 5
16. FOWD 2007
“Brands are built on what
people are saying about
you, not what you’re
saying about yourself.”
GUY KAWASAKI
http://artofselfbranding.com/ 16
18. FOWD 2007
“People say good things
about you when (a) you
have a great product and
(b) you get people to
spread the word about it.”
GUY KAWASAKI
http://artofselfbranding.com/ 18
19. FOWD 2007
Who are you?
Who cares?
IMPORTANCE OF BRANDING
http://artofselfbranding.com/ 19
20. FOWD 2007
“Emotion is the experience
in user experience.”
TREVOR VAN GORP
IMPORTANCE OF BRANDING
http://artofselfbranding.com/ 20
22. FOWD 2007
“Job instability, churn and
the increasing numbers of
independent contractors
have resulted in a measurable
decline of social connectedness
in the workplace.”
ROBERT PUTNAM
IMPORTANCE OF BRANDING
http://artofselfbranding.com/ 22
28. FOWD 2007
“The strength of the
design process will
contribute to the success
or failure of the entire
brand experience.”
DAMON DIMMICK
BRANDING NEEDS A PROCESS
http://artofselfbranding.com/ 28
32. FOWD 2007
“It is said we are all three different
people: the person we think we are
(the one we have invented), the
person other people think we are
(the impression we make), and the
person we think other people think
we are (the one we fret about).”
STEPHEN BAYLEY
DISCOVER: AMNESIA
http://artofselfbranding.com/ 32
33. FOWD 2007
Who am I? What
am I? Where am I?
Who are you?
DISCOVER: AMNESIA
http://artofselfbranding.com/ 33
35. FOWD 2007
Simplify:
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I started The Art of Self-Branding to help others with their personal brand,
3 ADJECTIVE CHART
and now this worksheet will help you put those ideas into practice!
This is a companion piece to the Art of Self-Branding series on http://www.lealea.net/blog/
Please visit the website for more details!
������������������������������������ ���������������
A brand is a perception
Name Relationship Time Known Adjectives of value formed in the
minds of people about a
company’s leaders, culture,
products, and services.
This perception is formed
at every point where cus-
tomers interact with the
company, from the word-
ing of advertising copy, to
the quality of services and
products offered, to the
type of people hired, right
down to what furniture is
in the waiting room.
��������������
Who am I?
What am I?
Where am I?
Who are you?
How’d I get here?
������������������������������������
Companies Slogans Other ����������
Recycle
Reduce
DISCOVER: AMNESIA Recover
Reuse
http://artofselfbranding.com/ 35
�����������
46. FOWD 2007
Positioning:
WHO IS YOUR AUDIENCE?
WHO DO YOU LIKE/TRUST?
WHO ARE YOU NOT DELIVERING TO?
DISCOVER: OUTLINE GOALS
http://artofselfbranding.com/ 46
74. FOWD 2007
“To truly sustain the customer
relationship for the long-haul,
there must be an ongoing
emotional connection that
drives passion.”
ROB RUSH
DO: BE HONEST
http://artofselfbranding.com/ 74
76. FOWD 2007
“Brands don’t live in passive
environments. They must
live and respond to the world
to stay relevant.”
INTERBRAND
http://artofselfbranding.com/ 76
77. FOWD 2007
Example
SOURCE: GOOGLE IMAGES
DO: EVOLVE
http://artofselfbranding.com/ 77