Social Marketing 2017
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Social Marketing describes the way we build business online and offline. View this practical marketing guide and business blueprint for lead generation.
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Social Marketing 2017
- 2. Visibility Engage Nurture Sale Deliver Up-sell Referrals
- 3. How are you attracting attention? Advertising: trackable? Direct Sales: inc. telemarketing, email, leaflets Exhibitions Networking Digital: Website: organic - pay per click Social Media: what strategy - what results Facebook Linkedin Youtube Pinterest Twitter Instagram How are you measuring results? What is the LTV of your client? Visibility
- 5. Contact Details - Data Capture - Your List Organic or Purchased How are you collecting data? What are you doing with that data? 82% sales take place after the 7th touch How are you engaging with potential customers? Engage
- 7. How do you stay in touch? How do you nurture relationships? What value could you add at this stage? Ideas: articles, blogs, courses, newsletter Nurture - Relationship Building
- 8. Visibility Engage Nurture Sale
- 9. How good are you at sales? Ratios - do you track? What does NO mean to you? How do you handle abandoned/lost sales? Sale
- 10. Visibility Engage Nurture Sale Deliver
- 11. What does service mean to your customer? How do you WOW? What could you do to stand out from competitors? Deliver and Satisfy?
- 12. Visibility Engage Nurture Sale Deliver Up-sell
- 13. How do your clients know of your other services? Reliable/trusted Referral Partners. How many? Cross-Sell Up-sell
- 14. Visibility Engage Nurture Sell Deliver Upsell Referral
- 15. What percentage do referrals represent? When/how do you ask for referrals? Do you/should you reward referrals? Referrals
- 16. How are you Growing your Referrals?
- 17. Visibility Engage Nurture Educate Referral Feedback Reciprocate Referrals Everyone knows they work, but no one has a plan!
- 18. Who could be referring business to you, but isn't? How often do you meet referral partners? How well do you know what they want? How well do they know what you want? Referrals
- 19. How do you see the next twelve months panning out for you? What issues/challenges is your type of business facing just now? Do you have any thoughts on how you are going to approach the year? Referral Hubs - are all about questions ‘questions lead to answers lead to understanding’
- 20. Describe a Typical Client - the sort you would like to have more of. What do they ‘Sound Like’ - ie. what might they say that would flag up an opportunity How do you make a difference with this sort of client? Referral Hubs - are all about questions ‘questions lead to answers lead to understanding’
- 21. Who Can I Help Connect You With (client or referral partner) Name 3 individuals - companies - type of companies (get very specific) What is the best way to approach them? (teach me what to say) Referral Hubs - are all about questions ‘questions lead to answers lead to understanding’
- 22. joined-up social marketing visit us: www.sevenbusinessnetwork.com