Phil Parramore is a business mentor and advisor who has over 30 years of experience in both the public and private sectors. He has a master's degree from Leeds University and qualifications in project management, leadership, and equality and diversity. Parramore started his own business, GuideDotYou Change Solutions, to provide mentoring and workshops on business survival, growth, and success. In his presentations, he emphasizes the importance of networking but doing so in a strategic way by sharing goals and asking questions to find new opportunities that can help businesses avoid common pitfalls like lack of sales or leadership that can lead to failure.
Mentors are a secret weapon of young entrepreneurs.
If you have been thinking about how your experience can impact young leaders and increase their chances to succeed, then this is something worth looking into.
Mentors are a secret weapon of young entrepreneurs.
If you have been thinking about how your experience can impact young leaders and increase their chances to succeed, then this is something worth looking into.
Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...Kiwi Creative
In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness.
So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates.
Top takeaways of this session will include:
1. How to break the "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content.
3. Explore new tools that marketers can use for content projects designed to build trust.
- - -
This is the slide deck from the March 2022 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/4jpri3zjdfc
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
Leveraging media relations | Media For Startups | Prof. Bringi Dev | Jul 05 @...Kesava Reddy
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Maya Smart and Joe Grimm present "How to Be an Entrepreneur as a Business Journalist," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.
Lead Generation With LinkedIn: The Good, The OK, And The UglyCathy Goodwin, Ph.D.
LinkedIn adds lead generation power to your online marketing mix, but LinkedIn backfires when you use the "direct message" feature inappropriately. This video shows 3 examples of 3 actual lead generation messages - why one worked, one is "okay," and one is a horror show.
Presented at the Spring Into Success Series Greensboro NC 2011
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
Community Association Management companies (Condos, Townhomes, and HOAs) often struggle to increase profitability. This slide deck explains how management of your client portfolio can help increase profits.
This presentation is an excerpt of the CAM Profitability Conference, an educational half-day traveling seminar, and was originally presented in 2014 at the CAMfire Conference in Las Vegas, NV. The presenters were Jeff Hardy, Founder and Chairman of TOPS Software, and Craig Huntington, President of Alliance Association Bank, both of whom are founding members of the CAM Profitability Conference.
I've had an awful habit of meeting lots of smart people and never knowing how to turn an occasional interaction into a relationship that provided real value on both sides. I turned my notes on habits to help me suck less at business development into this presentation.
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
The role of Chartered Accountant in capacity as Virtual Entrepreneur Mentor t...CA. (Dr.) Rajkumar Adukia
A chartered accountant in the capacity of a virtual Entrepreneur Mentor can act as a trusted confidante over an extended period of time with an objective to provide advice, counseling from a fresh perspective, collaborate and help you as an entrepreneur stay focused on their long-term goal of making their venture a success.
Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...Kiwi Creative
In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness.
So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates.
Top takeaways of this session will include:
1. How to break the "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content.
3. Explore new tools that marketers can use for content projects designed to build trust.
- - -
This is the slide deck from the March 2022 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/4jpri3zjdfc
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
Leveraging media relations | Media For Startups | Prof. Bringi Dev | Jul 05 @...Kesava Reddy
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Maya Smart and Joe Grimm present "How to Be an Entrepreneur as a Business Journalist," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.
Lead Generation With LinkedIn: The Good, The OK, And The UglyCathy Goodwin, Ph.D.
LinkedIn adds lead generation power to your online marketing mix, but LinkedIn backfires when you use the "direct message" feature inappropriately. This video shows 3 examples of 3 actual lead generation messages - why one worked, one is "okay," and one is a horror show.
Presented at the Spring Into Success Series Greensboro NC 2011
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
Community Association Management companies (Condos, Townhomes, and HOAs) often struggle to increase profitability. This slide deck explains how management of your client portfolio can help increase profits.
This presentation is an excerpt of the CAM Profitability Conference, an educational half-day traveling seminar, and was originally presented in 2014 at the CAMfire Conference in Las Vegas, NV. The presenters were Jeff Hardy, Founder and Chairman of TOPS Software, and Craig Huntington, President of Alliance Association Bank, both of whom are founding members of the CAM Profitability Conference.
I've had an awful habit of meeting lots of smart people and never knowing how to turn an occasional interaction into a relationship that provided real value on both sides. I turned my notes on habits to help me suck less at business development into this presentation.
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
The role of Chartered Accountant in capacity as Virtual Entrepreneur Mentor t...CA. (Dr.) Rajkumar Adukia
A chartered accountant in the capacity of a virtual Entrepreneur Mentor can act as a trusted confidante over an extended period of time with an objective to provide advice, counseling from a fresh perspective, collaborate and help you as an entrepreneur stay focused on their long-term goal of making their venture a success.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Find out more about Shane and what value he brings to organisations. You will also find key note talks and workshops that you and your people can use for immediate impact.
Social Marketing describes the way we build business online and offline. View this practical marketing guide and business blueprint for lead generation.
An Analysis of the Learning Processes of Successful EntrepreneursBrian Chupp
Numerous studies show that small business and entrepreneurism are vital to the health of our nation’s economy. In fact, over the last decade, these types of ventures account for 70% of economic growth, 75% of new jobs, and represent 99% of all employers. However, there remains a high rate of failure in these ventures, with over 60% of them failing within 6 years. Studies show that one reason for this failure is that entrepreneurs fail to learn new knowledge/skills as their organizations grow.
Unfortunately, only a limited number of studies have been conducted to investigate the learning process of entrepreneurs. The purpose of this descriptive ethnography was twofold: (1) explore the learning and development challenges experienced by entrepreneurs in the various phases of organizational growth, and (2) explore how entrepreneurs recognize the need to learn and develop plans to address the challenges. Once learning and development challenges, along with corresponding knowledge and skills, are identified, then learning solutions can be developed and offered to help entrepreneurs acquire them.
This descriptive ethnography was conducted with nine entrepreneurs from Northwest Ohio and Southeastern Michigan. Results included primary themes of learning challenges and the knowledge/skills needed to overcome them. Means of recognizing the need to learn new knowledge/skills and learning tools to acquire them were identified. Finally, participants gave nine pieces of advice for fellow entrepreneurs.
This study resulted in 14 findings regarding entrepreneurial learning. Recommendations were provided for entrepreneurs, learning solution providers, and lending institutions. Several additional recommendations for future research emerged from this study, which are noted.
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Best Crypto Marketing Ideas to Lead Your Project to Success
Power networking to find new business (short)
1.
2. About Phil Parramore
Live with Stephanie and her son
Three daughters of my own – one with a mental
health disorder; one with incurable physical disorder
Makes reasonable attempts to provide guidance
Socially Inclusive / treat everyone fairly values
Belief that being mentally or physically active
promotes positive wellbeing and improves
quality of life
3. My Network Of Skills and Work
Masters Graduate of Leeds University
Business School
Member of the Institute of Leadership
and Management
Project Management Practitioner
SFEDI qualified (skills for business growth)
Equality and Diversity qualified and
practise
(Well!) over 30 year of public, private
and third sector experience
Started GuideDotYou via
Government’s New Enterprise Scheme
and Wakefield Business Support
Programme
Approved Growth Mentor – Chamber,
Orvia, CB Partners, Winning Pitch
4. Work Experience
Civil Service – Operations; Consultancy; Policy and Projects
School Governor
Business Mentor – “I Know I Can”
Favourite Flavours CIC – Director
Condita Group – Interim Director
GuideDotYou Change Solutions
8 Business Networking Group Leader
Creative Communities Group
5.
6. Why Did I Tell You All That?
When You Haven’t Met Before Learn About The Person –
Goals
Achievements
Interests
Networks – how many did I highlight earlier? Who’s included?
Skills
No Selling!!
Business Survival, Growth and Success
7. A common networking meeting scenario
You’re a seller, I’m a seller
You’re not a buyer, I’m not a buyer
So why waste energy on trying to sell to each other?
But……..
Business Survival, Growth and Success
9. Great business development things can
and do happen
It is often the power of a chance
meeting between two individuals
that sparks a revolution
Business Survival, Growth and Success
10. How to increase the probability of that
chance meeting
Use the right, not ordinary networking behaviours
Share what it is you are looking for?
Ask the right questions to learn where that star
connection “hangs out”
Business Survival, Growth and Success
11. Ordinary Networking Happens A Lot!!
Meeting/ conference
Handshakes
Brief chat about the two of you
Exchange business cards
Back to office
Business card ends up in drawer
No follow up
Business Survival, Growth and Success
12. Will that behaviour get you to that Star?
Me
You
My FSB
network
My
LinkedIn
network
My 8BN
network
My
Chamber
network
That Star
Connection
Your
network
Your
network
Your
network
Your
network
Your
networkMy
Twitter
network
My
UCLan
network
13. Power Networking Makes A Difference!!
Power Networkers just know that they might meet
someone who:
later introduces them to someone who can have
a profound effect on their business
who has an extraordinary talent that adds life to a
business idea
can help them win a big deal – investor,
customer, referral to finance
Business Survival, Growth and Success
14. It’s a very different mindset
Networking is an opportunity not a chore!!
It’s a key part of your business development
If your contact isn’t going to buy from you, will you throw
that business card in a drawer??
And miss out on becoming the next world
class business??
15. Data courtesy of our partners,
Business On, Ltd
50%
Are at risk of failure within the next 12 months.
80%
Could significantly improve the financial performance of their
business
25%
Could radically improve the way the business works within the
next 6 months
16. Business Survival, Growth and Success
According to world class research there are a
few common reasons why businesses do not
survive or why they don't grow as quickly as
they would hope.
Our interactive workshops provide hints and
tips about what organisations can do to
stimulate survival, growth and success.
Business Survival, Growth and Success
17. 9 Reasons Businesses Fail!
1. Uncertainty about the long term
2. Negative cashflow
3. Failure to create long range plans
4. No competitive edge
5. Lack of a motivated team
6. No clear lead generation strategy
7. Weak sales
8. Lack of focused leadership
9. Not retaining customers
Business Survival, Growth and Success
18. Let’s Address Those Risks
In Our Networking?
Then your networking will have real purpose
You have an outcome in mind
Help your contact be successful or avoid failure
(shock tactics)
Help yourself to be successful, surrounding
yourself with the right people
You can be clear what you are looking for
And ask the right questions
To get the right answers
Business Survival, Growth and Success
19. What Does This Mean For Your Business?
So for the next ten minutes think about your
own business and consider:
How can you adapt your approach during
networking meetings, improving your own
networking performance to help your business
survive, grow and succeed
Business Survival, Growth and Success
Now It's Your Turn!
20. Business Survival, Growth and Success
Obtain your FREE Business Fast Track
Business Review when you register with
Business-On
"Every MD should get the Review. It really
helped me refocus and improve the
business". Sue Goldberg Apollo Lighting
21. For workshops, mentoring and business plans to explore
business survival and sustainability issues in depth, tailored
to your individual business, contact:
Phillip Parramore
Business Sustainability Advisor
T: 07766 543356
E: info@guidedotyou.co.uk
W: www.guidedotyou.co.uk
: @PhilParramore
Business Survival, Growth and Success