The document outlines how to develop an effective public relations plan. It recommends aligning PR goals with business goals and prioritizing targets. An effective plan includes primary business strategies, PR goals, target audiences, research on these audiences, recommended tactics like social media, traditional media and alliance marketing, and how to measure results. It provides details on developing key messages and materials like media kits, news releases and engaging with media. The overall message is that a PR plan is a roadmap to reach audiences and influence public opinion through focused messaging and tactics.
Personal marketing enables many benefits within the workplace such as efficiency, better service to clients, alignment with others who share similar goals, strengthened relationshiops, and accountability.
Learn how to develop and implement your personal marketing plan!
-Explore interests, strengths, and your target market
-Participate in marketing activities
-Develop strategies to reach your goals
-Learn how to use social media professionally and efficiently
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Two," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Personal marketing enables many benefits within the workplace such as efficiency, better service to clients, alignment with others who share similar goals, strengthened relationshiops, and accountability.
Learn how to develop and implement your personal marketing plan!
-Explore interests, strengths, and your target market
-Participate in marketing activities
-Develop strategies to reach your goals
-Learn how to use social media professionally and efficiently
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Two," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
How to get media coverage for your startupKam Hashim
A talk about how to get media coverage for startups. This is an edited version of the presentation to participants of MaGIC Accelerator Program -ASEAN Startup Track on June 14, 2016 in Cyberjaya.
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Personal and Business Branding using Social MediaPatsy Stewart
Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.
Marketing has changed,
By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.
This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action
Laura Hampton provides her advice on how to create powerful audience personas to better understand your audience and meet their needs. Presentation given at Sprint conference in March 2016.
Understanding the importance of having 'greenlighters' in your life that will never let you fail is important for the success of both business and life
Marketing your Services in changing times, CHS Conference, October 2011Word Association
Presentation on Marketing your Services in changing times, presented at the Centre for Housing Support, Shaping the Future of Sheltered and Supported Housing Conference, Leeds, October 2011
Blogging: North Country Technology SymposiumJustin Groden
This presentation was delivered during the Social Media session of the 2010 North Country Technology Symposium. Thanks to all the attendees and questions
How to get media coverage for your startupKam Hashim
A talk about how to get media coverage for startups. This is an edited version of the presentation to participants of MaGIC Accelerator Program -ASEAN Startup Track on June 14, 2016 in Cyberjaya.
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Personal and Business Branding using Social MediaPatsy Stewart
Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.
Marketing has changed,
By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.
This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action
Laura Hampton provides her advice on how to create powerful audience personas to better understand your audience and meet their needs. Presentation given at Sprint conference in March 2016.
Understanding the importance of having 'greenlighters' in your life that will never let you fail is important for the success of both business and life
Marketing your Services in changing times, CHS Conference, October 2011Word Association
Presentation on Marketing your Services in changing times, presented at the Centre for Housing Support, Shaping the Future of Sheltered and Supported Housing Conference, Leeds, October 2011
Blogging: North Country Technology SymposiumJustin Groden
This presentation was delivered during the Social Media session of the 2010 North Country Technology Symposium. Thanks to all the attendees and questions
CUNA Mutual Group - Aligning Marketing and Sales Through Messaging to Create ...Corporate Visions
Learn how CUNA Mutual Group influenced change throughout all levels and areas of a 75-year-old conservative financial services company. The team made the change sustainable through clear expectations, continuous communications, enhanced processes, strong alignment, courage, vision and commitment.
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Joe Mueller, Principal of Mueller Communications, presented on building a communications committee at the Community Service Public Relations Council's 2013 Spectrum Conference on May 7, 2013. Get more information on improving your organizations communications at muellercommunications-stl.com
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Small Business Challenges & Their Impact on Social Media!
Learn:
A Social Media Plan that Works
Determine Goals
Determine Channels
Build Your Audience
Develop a Content Strategy
Execute & Evaluate the Plan
Social Media Marketing for Insurance Professionals - AgencyONE
PR Power
1. The Power of PR
Karen Spillers
CorpComm Strategies
“Public Relations To Influence Public Opinion”
2. What’s needed for success?
A solid plan that will help you make better
decisions about opportunities.
3. Why do I need a plan?
Public relations is your “roadmap” for how to
reach your audience with key messages.
4. How do I develop a plan?
Align your public relations goals with your
business goals
Keep it short and simple
Prioritize and focus your goals
Think objectives, strategies, tactics
5. What does a plan look like?
Primary Business Strategy
Public Relations Goals
Target Audience
Research
Tactics
Measure Results
16. Media Kit
Short biography/photo
News releases
Tip sheet
Ebook/White Paper
General brochure/Fact Sheet
Reprints
Annual report
17. News Releases
New Products/Services
Anniversaries/Milestones
Community Involvement
Designations/Awards
Personnel Announcements
Industry News
Triggers
18. Tip Sheet
A list of 5-10 tips that illustrates your expertise
and offers ideas for solving or preventing a
problem
Include examples
Avoid blatant self promotion
19. Media Engagement
Regularly read the blog/newspaper
Write when you agree/disagree/your business
was overlooked
Keep it short (250-300 words)
Make a central point
Emphasize your credentials
Include your name, title, business
Keep your tone positive, respectful and professional
20. Bylined Articles/Ezines
Determine which publication/website would
best reach your target audience
Introduce yourself and idea
Meet the deadline
Maximize reporting with reprints
21. Media Interview
Develop your key message
Write down potential Q&A
Call reporters back ASAP
Ask about the reporter’s agenda
Cooperate
Know the media
Consider media training
22. How will you be successful?
Focus on quality over quantity
Follow your plan
Evaluate your plan at 6 or 12 months
23. Keep PR in perspective
It can create or build awareness for your
business
It can’t immediately sell your product/service,
produce referrals or bring recruits in the door
Provides an opportunity to focus your message
and audience
24. The Power of PR
Karen Spillers
CorpComm Strategies
“Public Relations To Influence Public Opinion”
www.corpcommstrategies.com