This document provides guidance on using social media to build a pharmacy's brand and stay relevant in a changing industry. It emphasizes engaging with customers where they are online to build trust and receive recommendations. A proposed eight step plan involves designating a social media evangelist, setting goals, researching platforms, developing online content and personas, identifying target markets, setting metrics, and executing a coordinated strategy. The overall message is that social media allows pharmacies to showcase their human side, welcome feedback, and strengthen customer relationships in the new marketing landscape.
Brand Love index - Brand Pioneers April 9 2013Panelteam
Brand Love Index
Peter-Paul Laumans - Managing Director Panelteam
Panelteam is a specialist in gathering European market information. Peter-Paul shared European consumer data gathered via Consumer Life Cycle research. Consumer Life Cycle research is a new methodology which measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. He showed what really matters when consumers buy and focussed on the Brand Love Index. The Brand Love index shows the level of emotional involvement consumers have with a brand and ranks them with their main competing brands.
Presentation was part of Brand Pioneers 2013
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Choosing the right social media is a critical step to communicating and building your community online. Use a simple GRAB method to match various social media tools to your Goals, Resources, Audience and Brand.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
This is a PowerPoint going over the topic Consumer Behavior. I will be discussing a few key factors that play in Consumer Behavior which include customer loyalty, the lifestyle behind Consumer Behavior, and why this topic is so important.
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
The Youth Advantage - A Youth Perspective On BusinessMichael Teoh
The presentation on the Youth Advantage - A Youth Perspective on Business was presented by Michael Teoh at the SIFE Malaysia/ Kuala Lumpur Metropolitan University-College Outbound Entrepreneurship Camp.
The presentation centered around the Advantages that Youths Have Today, to Spearhead the Next Business Ventures with Today's Sophisticated Resources.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Branding is bonding - about trust and interactions and brand experiencesYabber
Branding is still alive. It's about bonding. Bonding results in positive contact moments. These moments together form the brand experience. The stronger the relationship between the organization and the person will grow over time, the more positive this experience will become.
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
Brand Love index - Brand Pioneers April 9 2013Panelteam
Brand Love Index
Peter-Paul Laumans - Managing Director Panelteam
Panelteam is a specialist in gathering European market information. Peter-Paul shared European consumer data gathered via Consumer Life Cycle research. Consumer Life Cycle research is a new methodology which measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. He showed what really matters when consumers buy and focussed on the Brand Love Index. The Brand Love index shows the level of emotional involvement consumers have with a brand and ranks them with their main competing brands.
Presentation was part of Brand Pioneers 2013
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Choosing the right social media is a critical step to communicating and building your community online. Use a simple GRAB method to match various social media tools to your Goals, Resources, Audience and Brand.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
This is a PowerPoint going over the topic Consumer Behavior. I will be discussing a few key factors that play in Consumer Behavior which include customer loyalty, the lifestyle behind Consumer Behavior, and why this topic is so important.
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
The Youth Advantage - A Youth Perspective On BusinessMichael Teoh
The presentation on the Youth Advantage - A Youth Perspective on Business was presented by Michael Teoh at the SIFE Malaysia/ Kuala Lumpur Metropolitan University-College Outbound Entrepreneurship Camp.
The presentation centered around the Advantages that Youths Have Today, to Spearhead the Next Business Ventures with Today's Sophisticated Resources.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Branding is bonding - about trust and interactions and brand experiencesYabber
Branding is still alive. It's about bonding. Bonding results in positive contact moments. These moments together form the brand experience. The stronger the relationship between the organization and the person will grow over time, the more positive this experience will become.
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
Innovate or die. You read it in the headlines, you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real-time. It’s easy to get distracted by technologies, organizations need to use technology to enable marketers to better understand, and keep up with the VERY smart consumer.
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...printbenton
To reach the right consumers in today's cluttered advertising landscape, consider community-minded marketing. This approach involves supporting social causes, creating exclusive content for brand communities, and fostering direct communication with consumers. While it offers benefits like authentic marketing and access to valuable data, it may not be suitable for every business due to its challenges and difficulty in measuring ROI.
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Boost your profits by boosting your reputation - How to get customers with fr...James Pereira
Discover why every company needs to market its reputation in order to keep customers and get these customers to bring new customers along.
The 8 steps to boost your reputation revealed in 35 pages.
These 8 steps will boost your revenue as well as slash your operating costs, therefore increasing your profits.
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
Social Marketing describes the way we build business online and offline. View this practical marketing guide and business blueprint for lead generation.
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Brand management, Brand Damagement - American Associated Pharmacies
1.
2. Objectives Understand how to stay relevant in a transforming industry Be visible and top of mind when people are looking for a pharmacy or health information Be the pharmacy your customers recommend to their friends and family Know what your customers are saying about your business (and your employees!) Manage and protect your brand with best practices
3. The 5 Core Principles of Business Success People don’t know how much you know until they know how much you care. The more you help others the greater your own success will be. It’s all the little things done exactly right that separates the ordinary stores from the extraordinary ones. Consistent execution is a competitive advantage. If you can measure it, you can manage it. If you can manage it, you can improve it.
9. Shrinking margins Mandatory mail order Reduced reimbursements Independent vs. Chain Battle Part D Plan – Generics free by mail Inventory control – theft - liquidity Legislative bills threatening the pharmacy profession Poor performance and lack of motivation with staff
24. “Boomers expect that technology will help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers. “To fulfill these expectations, boomers are turning to social media, where they keep up with their offline social connections and make new ones. Online marketing messages that help them build on their connections—and foster other online relationships—will get their interest.” Source: Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomers and Social Media
26. What does this mean for the pharmacy industry? My Commitment
27. Brand Management, Not Brand Damagement Are you visible in the new world? What are people saying about your business? How do you respond and engage? How do you build relationships?
73. The days when companies could rely on carefully crafted press releases and flashy ad campaigns to community with their customers and convince people their products are the best…are GONE!
98. When everyone looks the same, how do you get your business to stick out? What’s their first impression?
99. Chances of being found increase and you’ll be notified when something is posted!
100. Are people in my community really using these review sites? Yes. Over 45 million people visited Yelp! in January 2011 alone to make spending decisions.
101. It also happens on Twitter, Facebook, and Blogs All of these sites are linked to Search Engines! You do not want negative info appearing before an awesome news clip or your website.
115. Remarkable Content… Build relationships Solve problems and offer solutions Position pharmacy and team as the community health experts Drive in-store sales Leverage your expertise!
119. 5 Considerations for Change 1. Leverage 2. Competitive Advantage 3. Fighting chance of winning - (can't afford another loss); loss happens because people aren't prepared 4. Can it be set up easily - will I understand how to use it? 5. Can I implement it into my business model easily?
120.
121. Eight Step Plan to Kick-Starting Your Pharmacy’s Social Media Efforts
122. Who “Owns” Social Media? It doesn’t have to be the pharmacy owner or manager!
131. Develop an Online Marketing Persona. REMEMBER: Your brand personality and image MUST be consistent throughout your entire business – whether that be online or within the four walls of your pharmacy.
132. Who is Your Target Market? Geriatric Patients? Young and Growing Families? Diabetic Patients?
[Push] Who is this? What does he say?Yes, successful branding. Worked…back…then…
[Pull] Experiential. New media allows marketers to engage their audience. Is “experiential working?” How the web is changing is dramatically affecting user experience, and the world… (see video on next slide)
Smart phones are important because people are more and more connected to social media programs through their phones
Guess what, folks? It is now possible to effectively brand your business in your community, the quality of service you provide, the level of personalization you provide, and share your personality, without spending tens of thousands of dollars or spending hours and months and years developing your brand. And you can do this easily. By using social media.
What comes to mind when you think of the Yellow Pages?
What comes to mind when you think of the Yellow Pages? You can finally opt out. Study shows that less than 30% of US adults still refer to the yellow pages when looking for a business.
People are moving to different places to get their news and hang out. You need to be there if you want to be top of mind. Facebook User Numbers?
Most people in the room would agree that WOM is the most powerful form of getting your message out there and getting people in the door. In the past, very difficult to harness this as it could only happen face-to-face or over the phone. Now, it can happen across the world, country, or at 2am at night via email, facebook, blogs, etc….and still have a tremendous impact.
Most people in the room would agree that WOM is the most powerful form of getting your message out there and getting people in the door. In the past, very difficult to harness this as it could only happen face-to-face or over the phone. Now, it can happen across the world, country, or at 2am at night via email, facebook, blogs, etc….and still have a tremendous impact.
You don't engage and converse through a traditionalad. an ad doesn't build a relationship, people do. the only place ads build relationships is in the Personals section.
It’s no longer something for young people to communicate with one another. The best way to illustrate why small businesses are using social media is with a story.
In those days, towns had one general store, and the store owner knew everyone.
People trusted him and knew what they were getting.
And he was the pillar of the community back then.
Enter the industrial age, and efficiency trumped personalization.
People didn’t mind where they bought from, as long as goods were cheap.
Now, that mentality has changed. Consumers are once again reverting to a need for personalization from businesses large and small. The need has been rekindled by the Internet and our ability to find anything we want, as well as a mistrust of advertising (think used cars salesmen).New expectation of transparency and interaction
Now, that mentality has changed. Consumers are once again reverting to a need for personalization from businesses large and small. The need has been rekindled by the Internet and our ability to find anything we want, as well as a mistrust of advertising (think used cars salesmen).New expectation of transparency and interaction
Small businesses must look beyond their want to grow into corporations, and instead focus on their core customers, who can spread the word on your behalf. Thanks to social media, we’re able to foster these relationships easily and quickly.
Trust and community is the biggest branding tactic a pharmacy can use
SorenGordhamer, Author of Wisdom 2.0, consults on ways that we can effectively and creatively use the technologies of our age. In his book he explains that the days when companies could rely on carefully crafted press releases and flashy ad campaigns to communicate with their customers and convince people their products are the best in the field are GONE. So you have two options…
Resist customer engagement and continue to only use traditional media, which will….
Accept change
Paradigm - an overall concept accepted by most people
They way Samantha and I figure it, there are 4 big social media wins for Independent pharmacy.
when in your pharmacy you are more than aware of what’s being said about your team, service, and offerings, but outside of those 4-walls do you really know what’s being said about your business? Honestly, what’s the word on you?
Business Listings, Social Media Sites | People on the internet are using these platforms to spread the word about their experiences.
Since the community is telling me that Olympia pharmacy is friendly (click),
Inexpensive (clicK)
and will deliver, I’m more likely to try it out.
As we’ve been showing you, these sites can also damage your brand. Or as we like to call it, Brand damagement. That’s a scary word. There are two groups of people that could be potentially damaging your brand online. These include
Now, let’s discuss how these sites work well for you even if you do not have any reviewsI did a search for a pharmacy in my local home town. Say I was new there and again was looking for a pharmacy. There are no reviews or claimed pages here. Everyone looks the same. How would they perceive you?pharmacy owners would claim their page and I saw photos, a video like the D&H one, specialities, etc. I would feel as if I knew the pharmacy a bit more and would want to try it out.
By simply claiming your page, managing your online brand just got a lot easier. People are more likely to find you on the internet and try you out in the store. Best of all, anytime something is posted on these sites, they’ll notify you and you’ll be able to take the appropriate action to preserve your brand’s identity.
In fact, over 45 million people visited Yelp in January 2011 alone to make spending decisions. Are they able to find you?!
Your customers. They could be complaining about the wait time, service, price. Whatever it may be, it doesn’t look good for your pharmacy…especially if they use your name. All these sites are searchable by search engines. You don’t want these types of comments popping up between your website and an awesome article written about you by the local newspaper.
The second potential group could be your team. Yes, they can be all smiley in your pharmacy, but what are they really thinking? If I was following this twitter user and knew which pharmacy she worked for, I think my view towards the pharmacy would go down a bit. So please, set guidelines and policies with your team.
Facebook Fan Page
Have you ever wondered what to do with your website? You’ve had the perfect one put together, but what is it supposed to do now? Don’t get be wrong. Websites are essential and I think Reed Family pharmacy has a great one. But unless you are driving people there to refill prescriptions or they can buy OTC items off of it, what are they supposed to do?
With facebook pages for business you have the opportunity to hang out and engage your customers and fans on a daily or weekly basis..whichever you prefer.
You can show them photos, invite them to pharmacy events, promote products, whatever it may be that you strategically post, know that it will reach a lot more customers than a static website. In fact, each time reed family pharmacy posts something on their wall, it has the potential to reach 432 people that have publically said “I want to stay connected with this pharmacy”.
The next big win we have for pharmacy is conversation. Enabling two-way communication and a platform for 24/7 feedback allows you to tap into your community and get immediate feedback..which then allows you to make adjustments in your business or even to help solidify your current and potential customers views towards your pharmacy. Community members aren’t just people who chat about likes and dislikes – they help fix bugs, provide free development, and make contributions across nearly all stages of a business. You need to tap into these communities. They want to help, and they’ll do it gladly if it means a better brand experience over the long term.
Immediate product and service feedback.For example, you’re walking around the trade show floor later today and you see some gift items that you think you’re customers would like. Instead of guessing and placing a big order, why not take a few sample photos, post them on Facebook and ask for feedback. Based on the responses, you might know if they’ll be a hit or flop. Crowdsourcing is great for test marketing.
Find out why your customers love you.Another way to maximize your online community is by simply asking them why they love your pharmacy. We had one pharmacy in our Boot Camp do this and they received an overwhelming number of responses.
Think about it, if I came across this post and saw all these reasons why these people LOVE big c pharmacy – I think I’d have to try it out and most likely be a customer forever. All of these things are helping strengthen your brand and they way people perceive you.
As pharmacist and health professionals – you have SO MUCH information that is valuable to the community.
You’re content has the potential to be a goldmine for building relationships, positioning yourself as the community health experts, and potentially drive in-store sales. It is time you leverage your expertise. Examples: Promotions, Newsletter delivery, content delivery, Additional store grand opening, Anniversaries, Health Tips, Joint Ventures
Throughout our bootcamp, we realized that the pharmacy owners that delegated the art of social media to an internal evangelist ended up having the most successful facebook pages.
Remember…
Marketing, like pharmacy, is a learned skill. What’s the most business expensive education money can buy? It’s trial and error. There are a lot of great resources out there for you to use to help build not only your social media knowledge, but also your business. We’ve honestly just touched the tip of the iceberg today. Please take advantage of all the resources available to you.
Because in business, we have no “THE END.” We have continued learning in a changing world.