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Loan Officer Mastermind: Co-Marketing 101
The document outlines the reasons why co-marketing often fails, emphasizing the need for a comprehensive strategy rather than isolated tactics and setting realistic expectations. It provides actionable do's and don'ts for effective co-marketing, such as selecting aligned partners and utilizing a multi-channel approach. Additionally, it highlights the importance of tracking performance metrics and maintaining consistent engagement to foster successful partnerships.
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Loan Officer Mastermind: Co-Marketing 101
- 1. Total Expert Loan OfficerMastermind Co-Marketing 101
- 2. Why Most Co-MarketingFails One Tactic Is Used vs. An Overall Strategy Agent Is Focused on the $ vs. Business Growth Clear Objectives Are Not Set
- 3. Why Most Co-MarketingFails…. Unrealistic Expectations Loan Officers Are Lazy and Fail To Engage Consistently
- 4.
- 5. Do’s and Don’ts DO: Split all Co-Marketing based on a Pro- Rata share for each. DON’T: Randomly pay for Co-Marketing without documentation.
- 6. Do’s and Don’ts DO: Have an overall Co-Marketing strategy that can be adjusted monthly based on ROI. DON’T: Assume a tactic (Zillow, PPC leads, etc) can be successful long term.
- 7. Use A Multi-ChannelApproach The Diamond Strategy Web/Online Social Print Community
- 8. Do’s and Don’ts DO: Pick like minded Agents that have strong brands. DON’T: Co-Market with any agent that asks to buy leads with you.
- 9. Finding The RightPartners “A” Realtors will generate 8-12 closed transactions annually Reach out with a personal call Create a VIP package Cover letter Value add items Prep your dialog
- 10. Focus On WhatThey Want
- 11. Realtor Pain Points Need to Simplify Technology & Systems Need to Increase Profits Need To Increase Lead Conversion & Generation Need to Build their Brand
- 12. Schedule Meetings 2.5 Meetingsper week = 10 Meetings Per Month Generating 1 new “A” Player Realtor Partner. 2.5 Meetings Per week = 96 Additional Closed Loans Annualized
- 13. Make it Scalable Roadmap Your Success Develop a Repeatable Process Make an Action Plan Execute
- 14. Track Everything KnowYour KPI’s and ROI Course Correct When Necessary
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- 16. How Total ExpertFits