Editor's Notes

1. A little bit about me – I work in the recruiting community supporting the connections between job seekers and employers, specifically security cleared job seekers and employers, and I have been doing this for 8 years. I listen, and support both sides of the equation, and hear the frustrations on both parts. However my background is marketing having supported many corporations such as Baxter Travenol, Met Life and nonprofits such as ARC and WWF so my approach to anything is very firmly planted in the marketing realm.Today’s discussion is about looking at career search and development from a marketing perspective in order to break through or provide a better understanding on how careers can be made or not.So let’s dive in…
2. Tricky market where many jobs are going to be cut in either government or private industry – you may never know where If you look at the careers of innovators they will be floating in and out of key industries and communities throughout their career – vivekkundra, chrisdorobek, steveressler….At the same time, you may be in one industry for your entire career but you may change your roles throughout you may not know who you will be working with or for next.
3. Fast connections are connecting with people at an event, or online and then pouncing on them for a job.
4. You will never know when someone will become your customerYour brand is how you interact with your current customers i.e. co-workers, staff, supervisors as well as actual customers
5. Job search/career development is an on-going, evolutionary process. Being open to learing about yourself, your mistakes and opportunities allows you to see the brighter pricutre rather than the grass is greener someplace else.
6. What is the typical cost of a job positing, what are the typical costs to fill a candidate.
7. Customer is the hiring agent
8. It is still tricky to track for employers to be able to be in compliance.
9. How many trade associations,governmtn organizations, charities are on facebool
10. Personalize each invitation don’t just use the templateWhen someone accepts your invitation – thank them Building your network so you can get recommendations on people to connect with Skills beta
11. Pre reference checking Be sure that when you are connecting with people that you are thanking them and not just pouncing on them for the connections they can provide you. If you connect with someone, be sure to leave some time to have them get to know you before you ask for something, and when you ask for something be specificPeople want to help, but they can’t read your mind as to what you want/need
12. Is your product built, packaged and delivered all in the same manner?
13. People watch and remember, there is a 50% chance you will run into someone again…..
14. Recruiters say that they can all count on one hand how many times that they receive some form of thank you notes from candidates. Be timely – within 24 hours of the “meeting” Interviewing – thank you notes are an opportunity to provide further information that was not mentioned in the meetingEmial thank you notes can be sahred with other hiring managers on the team.
15. doesn't have to be a dissertation, just the basics, this will evolve and change with time but you will soon discover some of your key attributes – do you SWOTfind something to clean out and get rid of the baggageif you are “crazy busy all the time” you are missing the point of being human. We only connect when we are human