Social selling en social business m.b.v. LinkedIn | 11 november 2015 | Presentatie Alex blaauboer, LinkedIn
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Social selling en social business m.b.v. LinkedIn | 11 november 2015 | Presentatie Alex blaauboer, LinkedIn
- 1. Sales Solutions ©2014 LinkedIn Corporation. All Rights Reserved. Alex Blaauboer Helping companies increase Sales Results at LinkedIn Prepared for Flevum & members
- 2. Sales & LinkedIn Agenda LinkedIn Let’s do this ! Key Considerations
- 4. 400 2 3+ mln 4+ mln 31.8 LinkedIn & Numbers
- 6. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 7. Spend Time Personal Networks Invest Time Professional NetworksInfo on friends Info on personal interests Entertainment Career info Updates on brands Current affairs Professionals are on LinkedIn with a business mindset Wanneer ben jij actief op LinkedIn? – Wat breng/haal je op LinkedIn?
- 9. 5.4 75of B2B buyers now use social media to be more informed on vendors % 90of decision makers say they never respond to cold outreach % people are now involved in the average B2B buying decision Corporate Executive Board 2013 – Winning The Consensus Purchase Corporate Executive Board 2012 – New Decision Timeline Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level The buyer’s process has changed
- 10. %75of B2B buyers now use social media to be more informed on vendors Relying on the buyer to inform you on key updates 5.4people are now involved in the average B2B buying decision Looking for one all-powerful decision maker %90of decision makers say they never respond to cold outreach Cold-calling prospects like they’re just a name in a database Months later I find out he left my account and joined another My contact went dark and now I’m back at square one I keep pounding – email, phone, voicemail – but can’t get a response How well has your team adapted to this new normal? Are you still: “ ” “ ” “ ”
- 11. Focus on the right people and companies Stay informed on key updates at your target accounts Build trust with your prospects and customers To build customer relationships with knowledge and insight, You need to:
- 12. Relevant news LinkedIn’s network data Your accounts, leads & preferences Sales Navigator LinkedIn Sales Navigator faciliteert Social Selling leg contact en groei je relaties met klanten en potentiele klanten
- 14. Wat is mijn ‘brand’? 14 Ben je vindbaar? Heb je een gezicht? (eerste indruk) Heb je een ‘tag-line’ – wat doe je? Heb je een summary – wat drijft je? Heb je een netwerk – wie ken je? Heb je referenties – wat kun je? Wat vind je? – Welke kennis deel je?
- 15. Bouw je netwerk, en hoe 15
- 16. 16 Deel kennis
- 17. 17 Delen van kennis • Bedenk goed • Wie is je publiek • Wat wil je bereiken • Jij deelt kennis, maak het persoonlijk • Tips: • Maak je post leesbaar, attractief • Wij van WC-eend…. • Overkill • Gun een ander en ontvang de credits • Wees selectief met likes en responses Stats
- 19. 19 Bezwaren? Privacy & Settings Edit Profile HELLUUUUUUP………... How can I help you? Leave me alone!