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Marketing Center Assessment Tacy L. Holliday 2010
There might be some straightforward answers like, we have to have students come to have a center or we have great resources that really benefit your center. But you might also want to consider how the center and how you are rewarded by the college (by your supervisor), and what steps you might take to make the most of this in your marketing efforts?  What are the reasons that you are interested in marketing?
All students, only math students, faculty and students, community members, other, etc. What populations are or could be served by your center?
You might think about how students actually find out information about your center as well as how you’d like them to get information about your center. How do those populations get information about your center?
Must have a referral? Visit the center? Make an appointment? Help available online? Phone? E-mail? Other? How can students access your center’s resources?
Flyers E-mail Online social media In class presentations Other What media do you use to market?
If yes, how? If no, why not? How could you? Do you measure the “impact” of your marketing?
What is the biggest marketing challenge that you face?
[object Object]

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Marketing center assessment

  • 1. Marketing Center Assessment Tacy L. Holliday 2010
  • 2. There might be some straightforward answers like, we have to have students come to have a center or we have great resources that really benefit your center. But you might also want to consider how the center and how you are rewarded by the college (by your supervisor), and what steps you might take to make the most of this in your marketing efforts? What are the reasons that you are interested in marketing?
  • 3. All students, only math students, faculty and students, community members, other, etc. What populations are or could be served by your center?
  • 4. You might think about how students actually find out information about your center as well as how you’d like them to get information about your center. How do those populations get information about your center?
  • 5. Must have a referral? Visit the center? Make an appointment? Help available online? Phone? E-mail? Other? How can students access your center’s resources?
  • 6. Flyers E-mail Online social media In class presentations Other What media do you use to market?
  • 7. If yes, how? If no, why not? How could you? Do you measure the “impact” of your marketing?
  • 8. What is the biggest marketing challenge that you face?
  • 9.
  • 10. Public relations – How do you generate positive press/buzz about your center?
  • 11. Referrals - referral generation is mostly a process of finding ways to be more referable first. It starts with a mindset of making every student a referral source and making it easy for each to do so. Once this is in order you can move to building a network of strategic partners that you can rely on to refer your customers confidently as well as receive leads of the highest quality. How does your center handle/track referrals? What are the strategic partners that you might have or could have?How do you any or all of the following: