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Week 14: Relationship Marketing

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Social Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Relationship Marketing
The Marketing System convince cultivate connect clutter AUDIENCE need PROVIDER value
Some Stats about Customers ,[object Object],[object Object],[object Object],More stats at: http://www.customer1.com/blog/customer-service-statistics Good service is important for every business –not just fast food and retail chains!
Managing Client Relationships
Relationship Building ,[object Object],[object Object],[object Object]
Customer Relationship Management (CRM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Happy customers who get their issue resolved tell about 4 to 6 people about their experience.
Loyalty & Referral Programs ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],Networking
Relationship Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next week, we learn how to get more out of your network through personal branding...
Good Motto: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],For Next Week:

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Week 14: Relationship Marketing

Editor's Notes

  1. Di Rienzo, Enterprise, Zach Braff, Saturn, Porter Airlines