4 Steps to Take
Before
Launching Your
Consulting
Business
Ross Sanner
THINK GROWTH CONSULTING

Starting a consulting business is hard
work. Many experts advise that you
take at least one year to plan the
structure of your business, build
relationships and develop good
contacts. However, if you are
entrepreneurial-minded, you might jump
into consulting without not much lead
time. This approach can work as well.
Whether you dive into your new
business without much prep or you
choose to plan ahead of time, there are
important steps to take in order to
increase your chances of success.

Use social media to connect with people in your
industry. While paid advertising, such as Facebook
ads are imperative, it is just as essential to build
your brand. As you figure out your voice, take the
time to chat with people online. By connecting with
different people in your industry, you will better
understand where the current service gaps are
and how your consulting business could address
these shortcomings in the market.
Social Media
Networking
Ross Sanner, Think Growth Consulting

After doing your research, you should hone in on your
business's mission. What kind of consulting are you
interested in doing? It is not enough to start a general
consulting business in a specific industry. Instead, you
should get very detailed, targeting a specific
customer. For example, if you would like to start a
writing consulting business, you should decide whether
you are providing grant writing, fiction writing,
copywriting, etc. and then choose a genre or topic
within that niche. Being clear about your services will
enable you to attract customers who are interested in
that specialty.
Define Your Niche
Ross Sanner, Think Growth Consulting

With the rise of LinkedIn, Instagram, Twitter,
Facebook, TikTok, etc., people have become truly
accessible over the internet. If you lose your former
colleague’s email address, you could easily find
them online. As you start your business, you should
get reacquainted with old colleagues and friends
because you never know who could offer you a
great referral, serve as a good reference or
provide insight into the industry that you are
interested in entering.
Get Reacquainted with
Former Colleagues
Ross Sanner, Think Growth Consulting

Ross Sanner, Think Growth Consulting
Even if you are just starting out, it is necessary to
know your pricing structure and business model.
Will you charge a percentage upon signing a client
or charge upon finished service? Will you be
commission-based? How much will you put back
into your business? How much will you pocket as
your salary? Without a pricing structure and a
business model set in place, you might end up
losing money because of lack of organization.
Instead, map out your expectations and plans and
adjust them after you see the results.
Pricing Structure

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THANKS FOR
READING
Ross Sanner, Think Growth Consulting