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Welcome
to my
Unit 13 Pitch
By Patrice.Insua
Initial
Magazine
Mind map Idea One
TeensRule
Brand Identity
Placed next to the main image or
alongside the masthead and
strapline
Target Audience
Aimed towards the young generation
of roughly 16 to 23, as the content will
relate to them more
Masthead Name
Expand the knowledge on the
music industry, with the short
content displayed. For this
magazine, I have decided on the
name ‘TeensRule’
Frequency
Inspired by the magazine ‘Billboard’
An addition that I will sell my product
monthly, as I want to present updates,
and not bore readers
Color Palette
With use use of bright and bold
colors that will attract the young
generation to read the magazine,
as the contrasting colors will
compliment each other
Images Involved
A Main image for front cover, and
multiple images of throughout the
magazine, such as contents,
adverts and DSPs. My chosen
magazines of inspirations
‘Billboard’ and ‘Respect’
Strapline
A short briefing of the magazine
and a connotation that it is a well-
known magazine.
Additional Contents
Adding a barcode for; pricing, date
and issue. Also photo credits and
finally, small sections of cover lines.
Initial
Magazine
Mind map Idea Two
RockStars
Masthead Name
Alongside the Brand Identity, the
magazine will let the public known
about what the content would be
about and therefore, I have decided
on name this magazine ‘RockStars’
Frequency
Inspired by the magazine ‘Kerrang’
and ‘Respect’
Providing the public with an issue
of its monthly purpose of updates,
gossip, reviews and interviews
Target Audience
Also towards the young
generations as such the context
and information provided will
appeal to them more as of the age
range of 15 to 24
Images Involved
With a decent amount of information, the public
can be anchored to the cover and the contents
as such of the popular celebrities and artists.
Also my chosen magazines of inspiration are
‘Billboard’ and ‘Respect’
Color Palette
By involving the use of contrasting
colors that will enhance the quality
of the magazine, along with the
influence of the other magazine,
bright and bold would make the
magazine cover stand out more
Brand Identity
Possibly placed in the corner of the
magazine, to remind the public was
brand the magazine has been
published from a popular brand, for
example, NIKE or BEATS
Strapline
An eye-catching quote, or also a
brief to remind the public about the
magazine's popularity
Additional Contents
Similar to the layout of ‘Billboard’
my magazine must look popular
and professional, and compliment
the brand
Proposal
Photoshoot Plan
Photoshoot Plan
Location Recce - Risk Assessment
Audience Theories; TeensRule and RockStars
TeensRule
Maslow
Explorers
Survivors
Social Climbers
Caregivers
● Aimed towards Explorers and Social
Climbers
● Content contain information and
entertainment that would anchor in the
public of my target audience.
● The majority of the text would introduce and
encourage the idea of social interaction, as
through the website and social media.
RockStars
Hartley
Age
Gender
Class
Ethnicity and Nationality
● Appeal to the male gender as this magazine;
‘RockStars’ is the focal point of the rock genre.
● Class, Ethnicity and Nationality is not the main focal
point of this magazine.
● The focal point of age, as the magazine would
relate to the older teens into the early adulthood.
Graphic Layouts and Hand Drawn Drafts
Graphic Layouts and Hand Drawn Drafts
Masthead
Main Headline
Barcode
Main
Image
Puff Promotion
Cover
lines
Anchorage
Text
Cover
lines
TeensRule;
● House Style
● The use of bright and eye catching colours to
draw in the public target audience
● Suits very well with the ‘hip-hop’ genre
● Link my models outfit to the magazine style
a. Font Style
b. Bold and would complement the magazine
front cover
c. Simple yet effective
d. Works really well this the dark red masthead
RockStars;
● House Style
● Reflects the aspect of the ‘Rock’ genre
● Appeal to the male gender
● Model outfit ideas
a. Font Style
b. Represents the magazines style and approach
c. The soft edges give good contrast to between
the main image and the masthead
House Style and Font Style
Magazine Flat Plan
Magazine Flat Plan
Production Process
Production Process
Four Week Production Process
Week 1: 05/02/2018 - 11/02/2018
Day of
Production
Monday
05/02/2018
Tuesday
06/02/2018
Wednesday
07/02/2018
Thursday
08/03/2018
Friday
09/02/2018
Saturday
10/02/2018
Sunday
11/02/2018
What must
me done:
With the starting
date of production,
before work,
printing and selling
has begun;
Planning as four
week production
process of the
magazine as well
as planning on
daily/weekly budget
on the production.
With the usefulness
of planning
organising teams
on the different
stages of producing
the magazine, may
make things easier
and meet the
deadline
Planning, on
managing the a
weekly budget as
how much to
spend during the
production and
also informing the
teams what what
to complete by
following a daily
schedule, this
would therefore
result in a
organised plan
without the means
to rush the
workload.
Management of
sticking to the
schedule as this
would help the
production of the
magazine as well
as the different
teams
understanding
what to do and
what to complete
within a certain
timeline. And
occasional check
of the schedule on
what to fix if a
problem may
occur.
After the meeting
on the
specification on
the workspace,
the production of
the magazine
beginnings.
Journalists and
photographers will
be interviewed
and hired to
research and to
background
stories on popular
artists and bands
through
interviews.
Paper
manufacturing of
the front and back
cover begins.
Readers team
discuss interviews
with the
journalists; the
technology
department check
the photos: This
may only continue
if any research for
information has
been found and is
useful the printing
production.
Journalist may
need the weekend
and gather info.
N/A N/A
Complete
by:
End of the day Wednesday
Afternoon
End of the day Friday Afternoon Monday Morning N/A N/A
Staff and Cost (Max of 30 employees)
Quantity Job Salary Range
x2 Publisher £23,523
x2 Editor and Layout £17,968
x5 Journalist £15,611
x3 Photographer £13,503
x4 Marketing £22,861
x2 Design and Graphics £16,013
x3 Quality Control (Director) £15,688
x5 Writer £15,670
x1 Finance Budget Management £23,791
x3 Proper Management (Schedule) £23,934
Publisher -
https://www.payscale.com/research/UK/Job=
Publishing_Manager/Salary
Editor and Layout-
https://www.payscale.com/research/UK/Job=
Editor%2C_Magazine/Salary
Journalist -
https://www.payscale.com/research/UK/Job=J
ournalist/Salary
Photographer -
https://www.payscale.com/research/UK/Job=
Photographer/Salary
Marketing -
https://www.payscale.com/research/UK/Job=
Marketing_Manager/Salary
Design and Graphics -
https://www.payscale.com/research/UK/Job=
Graphic_Designer/Salary
Quality Control -
https://www.payscale.com/research/UK/Job=
Quality_Assurance_(QA)_%2f_Quality_Contr
ol_(QC)_Inspector/Salary
Writer -
https://www.payscale.com/research/UK/Job=
Writer/Salary
Finance Budget Management -
https://www.payscale.com/research/UK/Job=
Business_Analyst%2c_Finance%2fBanking/S
alary
Proper Management -
https://www.payscale.com/research/UK/Job=
Management_Accountant/Salary
Equipment Price Total
Office Workspace 1,400sq ft (130 sq m) £1,360 p/m £1,904,000.00
Office Chairs x30 £56.00 £1,680.00
Tables x30 £59.99 £1799.70
Pens x1000 £4.47 Pack of 50 £4470.00
Paper x100 £5.04 (100 Sheets) £504.00
Printer x2 £139.50 £279.00
Computer x30 £119.99 £3599.70
Printing Ink x50 £20.39
Pack of 2
£1019.50
Camera x5 £293.63 £1468.15
Keyboard x30 £10.04 £301.20
Mouse x30 £7.99 £239.70
Photography Studio x5 £104.95 £524.75
Lighting Equipment x6 £329.99 £1979.94
Adobe Creative Cloud £73.93 £3844.36
Printing Quotes and Cost
https://print24.com/uk/product/magazines/
Advertising Revenue
Advertorials Price Amount
Full Page £5,005 5
DPS £9,510 3
Half Page £2,752 9
60 pages per magazine
£5,005 x 5 = £25,025
£9,510 x 3 = £28,530
£2,752 x 9 = £24,768
Advertising my Magazines
http://www.frontlinedistribution.co.uk
Advertising TeensRule via. Facebook
@rockstars
Rockstars
And we have done it again!!!
This year has been crazy with the latest news and updates on the musical
industry. Now we have achieved a special interview with the popular
teenage rockstar Theo Barrett. He is an amazing person and has presented
that in the interview we had with him. We will most likely have him more in
our magazine in the future
RockStars
Advertising RockStars via. Twitter
Looks like we have an update that our third edition
is coming out this week😎
#️⃣summeredition
#️⃣teensrule
TeensRule
@teensrule
Audio-visual Advertisement eg. Youtube
Overall Profit and Loss
Equipment
Cost
Staff and Cost Advertising
Revenue
Printing Quotes
and Cost
Marketing Magazine
(Selling the
Magazine)
Number of
Magazines Sold
Advertising Subscription
Sale
£1,904,000.0
0 +
£1,680.00 +
£1,799.70 +
£4,470.00 +
£504.00 +
£279.00 +
£3,599.70 +
£1,019.50 +
£1,468.15 +
£301.20 +
£239.70 +
£524.75 +
£1,979.94 +
£3,844.36
£23,523 +
£17,968 +
£15,611 +
£13,503 +
£22,861 +
£16,013 +
£15,688 +
£15,670 +
£23,791 +
£23,934
£230,650 +
£172,400 +
£145,150
£1,832.63 +
£20.35
2000 copies made
and sold x £3.50
each x 12 months
2000 each
£3.50
£43,145,000 +
£29,570,000 +
£29,030,000
25 magazines
each costing
£3.50
=
£1,925,710.0
0
= £188,562 = £548,200 = £1,852.98 = £84,000 = £7,000 = £101,745,000 = £87.50
Total Loss = 2,475,951.54 Total Profit = £101,836,078.50
Final Products: TeensRule
Rough Practice
Final Products: RockStars
Chosen Magazine - RockStars
Feedback - Survey Monkey
Please take the time to answer my
survey, and answer the questions
based on how you found my pitch.
I have email each of you a link to
complete my survey as detailed and
honest as possible.
Thank you
https://www.surveymonkey.co.uk/r/GCMN5SM
Thank you for your attention

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Unit 13: Pitch Presentation

  • 1. Welcome to my Unit 13 Pitch By Patrice.Insua
  • 2. Initial Magazine Mind map Idea One TeensRule Brand Identity Placed next to the main image or alongside the masthead and strapline Target Audience Aimed towards the young generation of roughly 16 to 23, as the content will relate to them more Masthead Name Expand the knowledge on the music industry, with the short content displayed. For this magazine, I have decided on the name ‘TeensRule’ Frequency Inspired by the magazine ‘Billboard’ An addition that I will sell my product monthly, as I want to present updates, and not bore readers Color Palette With use use of bright and bold colors that will attract the young generation to read the magazine, as the contrasting colors will compliment each other Images Involved A Main image for front cover, and multiple images of throughout the magazine, such as contents, adverts and DSPs. My chosen magazines of inspirations ‘Billboard’ and ‘Respect’ Strapline A short briefing of the magazine and a connotation that it is a well- known magazine. Additional Contents Adding a barcode for; pricing, date and issue. Also photo credits and finally, small sections of cover lines.
  • 3. Initial Magazine Mind map Idea Two RockStars Masthead Name Alongside the Brand Identity, the magazine will let the public known about what the content would be about and therefore, I have decided on name this magazine ‘RockStars’ Frequency Inspired by the magazine ‘Kerrang’ and ‘Respect’ Providing the public with an issue of its monthly purpose of updates, gossip, reviews and interviews Target Audience Also towards the young generations as such the context and information provided will appeal to them more as of the age range of 15 to 24 Images Involved With a decent amount of information, the public can be anchored to the cover and the contents as such of the popular celebrities and artists. Also my chosen magazines of inspiration are ‘Billboard’ and ‘Respect’ Color Palette By involving the use of contrasting colors that will enhance the quality of the magazine, along with the influence of the other magazine, bright and bold would make the magazine cover stand out more Brand Identity Possibly placed in the corner of the magazine, to remind the public was brand the magazine has been published from a popular brand, for example, NIKE or BEATS Strapline An eye-catching quote, or also a brief to remind the public about the magazine's popularity Additional Contents Similar to the layout of ‘Billboard’ my magazine must look popular and professional, and compliment the brand
  • 4.
  • 5.
  • 6.
  • 10. Location Recce - Risk Assessment
  • 11. Audience Theories; TeensRule and RockStars TeensRule Maslow Explorers Survivors Social Climbers Caregivers ● Aimed towards Explorers and Social Climbers ● Content contain information and entertainment that would anchor in the public of my target audience. ● The majority of the text would introduce and encourage the idea of social interaction, as through the website and social media. RockStars Hartley Age Gender Class Ethnicity and Nationality ● Appeal to the male gender as this magazine; ‘RockStars’ is the focal point of the rock genre. ● Class, Ethnicity and Nationality is not the main focal point of this magazine. ● The focal point of age, as the magazine would relate to the older teens into the early adulthood.
  • 12. Graphic Layouts and Hand Drawn Drafts
  • 13. Graphic Layouts and Hand Drawn Drafts Masthead Main Headline Barcode Main Image Puff Promotion Cover lines Anchorage Text Cover lines
  • 14. TeensRule; ● House Style ● The use of bright and eye catching colours to draw in the public target audience ● Suits very well with the ‘hip-hop’ genre ● Link my models outfit to the magazine style a. Font Style b. Bold and would complement the magazine front cover c. Simple yet effective d. Works really well this the dark red masthead RockStars; ● House Style ● Reflects the aspect of the ‘Rock’ genre ● Appeal to the male gender ● Model outfit ideas a. Font Style b. Represents the magazines style and approach c. The soft edges give good contrast to between the main image and the masthead House Style and Font Style
  • 19. Four Week Production Process Week 1: 05/02/2018 - 11/02/2018 Day of Production Monday 05/02/2018 Tuesday 06/02/2018 Wednesday 07/02/2018 Thursday 08/03/2018 Friday 09/02/2018 Saturday 10/02/2018 Sunday 11/02/2018 What must me done: With the starting date of production, before work, printing and selling has begun; Planning as four week production process of the magazine as well as planning on daily/weekly budget on the production. With the usefulness of planning organising teams on the different stages of producing the magazine, may make things easier and meet the deadline Planning, on managing the a weekly budget as how much to spend during the production and also informing the teams what what to complete by following a daily schedule, this would therefore result in a organised plan without the means to rush the workload. Management of sticking to the schedule as this would help the production of the magazine as well as the different teams understanding what to do and what to complete within a certain timeline. And occasional check of the schedule on what to fix if a problem may occur. After the meeting on the specification on the workspace, the production of the magazine beginnings. Journalists and photographers will be interviewed and hired to research and to background stories on popular artists and bands through interviews. Paper manufacturing of the front and back cover begins. Readers team discuss interviews with the journalists; the technology department check the photos: This may only continue if any research for information has been found and is useful the printing production. Journalist may need the weekend and gather info. N/A N/A Complete by: End of the day Wednesday Afternoon End of the day Friday Afternoon Monday Morning N/A N/A
  • 20. Staff and Cost (Max of 30 employees) Quantity Job Salary Range x2 Publisher £23,523 x2 Editor and Layout £17,968 x5 Journalist £15,611 x3 Photographer £13,503 x4 Marketing £22,861 x2 Design and Graphics £16,013 x3 Quality Control (Director) £15,688 x5 Writer £15,670 x1 Finance Budget Management £23,791 x3 Proper Management (Schedule) £23,934 Publisher - https://www.payscale.com/research/UK/Job= Publishing_Manager/Salary Editor and Layout- https://www.payscale.com/research/UK/Job= Editor%2C_Magazine/Salary Journalist - https://www.payscale.com/research/UK/Job=J ournalist/Salary Photographer - https://www.payscale.com/research/UK/Job= Photographer/Salary Marketing - https://www.payscale.com/research/UK/Job= Marketing_Manager/Salary Design and Graphics - https://www.payscale.com/research/UK/Job= Graphic_Designer/Salary Quality Control - https://www.payscale.com/research/UK/Job= Quality_Assurance_(QA)_%2f_Quality_Contr ol_(QC)_Inspector/Salary Writer - https://www.payscale.com/research/UK/Job= Writer/Salary Finance Budget Management - https://www.payscale.com/research/UK/Job= Business_Analyst%2c_Finance%2fBanking/S alary Proper Management - https://www.payscale.com/research/UK/Job= Management_Accountant/Salary
  • 21. Equipment Price Total Office Workspace 1,400sq ft (130 sq m) £1,360 p/m £1,904,000.00 Office Chairs x30 £56.00 £1,680.00 Tables x30 £59.99 £1799.70 Pens x1000 £4.47 Pack of 50 £4470.00 Paper x100 £5.04 (100 Sheets) £504.00 Printer x2 £139.50 £279.00 Computer x30 £119.99 £3599.70 Printing Ink x50 £20.39 Pack of 2 £1019.50 Camera x5 £293.63 £1468.15 Keyboard x30 £10.04 £301.20 Mouse x30 £7.99 £239.70 Photography Studio x5 £104.95 £524.75 Lighting Equipment x6 £329.99 £1979.94 Adobe Creative Cloud £73.93 £3844.36
  • 22. Printing Quotes and Cost https://print24.com/uk/product/magazines/
  • 23. Advertising Revenue Advertorials Price Amount Full Page £5,005 5 DPS £9,510 3 Half Page £2,752 9 60 pages per magazine £5,005 x 5 = £25,025 £9,510 x 3 = £28,530 £2,752 x 9 = £24,768
  • 25. Advertising TeensRule via. Facebook @rockstars Rockstars And we have done it again!!! This year has been crazy with the latest news and updates on the musical industry. Now we have achieved a special interview with the popular teenage rockstar Theo Barrett. He is an amazing person and has presented that in the interview we had with him. We will most likely have him more in our magazine in the future RockStars
  • 26. Advertising RockStars via. Twitter Looks like we have an update that our third edition is coming out this week😎 #️⃣summeredition #️⃣teensrule TeensRule @teensrule
  • 28. Overall Profit and Loss Equipment Cost Staff and Cost Advertising Revenue Printing Quotes and Cost Marketing Magazine (Selling the Magazine) Number of Magazines Sold Advertising Subscription Sale £1,904,000.0 0 + £1,680.00 + £1,799.70 + £4,470.00 + £504.00 + £279.00 + £3,599.70 + £1,019.50 + £1,468.15 + £301.20 + £239.70 + £524.75 + £1,979.94 + £3,844.36 £23,523 + £17,968 + £15,611 + £13,503 + £22,861 + £16,013 + £15,688 + £15,670 + £23,791 + £23,934 £230,650 + £172,400 + £145,150 £1,832.63 + £20.35 2000 copies made and sold x £3.50 each x 12 months 2000 each £3.50 £43,145,000 + £29,570,000 + £29,030,000 25 magazines each costing £3.50 = £1,925,710.0 0 = £188,562 = £548,200 = £1,852.98 = £84,000 = £7,000 = £101,745,000 = £87.50 Total Loss = 2,475,951.54 Total Profit = £101,836,078.50
  • 31. Chosen Magazine - RockStars
  • 32. Feedback - Survey Monkey Please take the time to answer my survey, and answer the questions based on how you found my pitch. I have email each of you a link to complete my survey as detailed and honest as possible. Thank you https://www.surveymonkey.co.uk/r/GCMN5SM
  • 33. Thank you for your attention