Unit 13 LO1 Powerpoint

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Pitching and Planning a Media Based Product.
Evidence
Name: Bradley McAuley-Kinchin
Candidate Number: 3080
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Publisher Logo HERE

Bauer Media is a “family owned”
business that acquires “multi-
platform brands”. They mainly focus
on being Britain’s biggest magazine
publisher with 51 brands to choose
from. As Bauer are currently
operating in 19 countries, they are
able to portray the brands name
across to many audiences. This
giving Bauer a distinct market ahead
of their competitors but able to tailor
specifically.
Q is UK based magazine that primarily
includes interviews with popular artists
as well as featuring reviews of new
released music/films and television
shows. Moreover, sharing the love and
passion of music to the readers by
including a variety of genres and
preferences into one magazine across a
variety of platforms. The purpose of the
Q magazines, are to keep people of all
ages up to date with music providing
reviews and previews of upcoming and
current music from popular and small
artists.
https://www.bauermedia.co.uk/about/our-

The purpose of the Q magazines are to keep people of all ages up to date with
music providing reviews and previews of upcoming and current music from popular
and small artists.
Majority of the readers from the NRS Census of peoples ages, said that 15-24 year
olds are of higher percentage(35.5%) than 16.3% 25-34.
The logo and name ‘Q’ chosen by the media group (Bauer), connotes the idea of
simplicity and boldness. Within the magazine there are different sections, e.g. Q
Review and Q Now. This gives a good rapport to the audience of
consistency/repetition to the brand. In addition, they do this because it means
readers are able to read different issues of the magazine and know what each
section is about, further to where it is. Q Magazine using the slogan (Strapline),
“The Worlds Greatest Music Magazine”, connotes Q being confident and whiling
to be unique, featuring a variety of artists within the Magazine. Depicting, to the
reader, as a Magazine brand that are pushing boundaries by the quality of paper
and content than brands like Karrang! who use cheap paper.
http://www.nrs.co.uk

http://www.bauer-media.com.au/discover/about-bauer/our-
company/
Q Magazine using the slogan, “The Worlds Greatest Music Magazine”, connotes
Q being confident and whiling to be unique, featuring a variety of artists within the
Magazine. Depicting, to the reader, as a Magazine brand that are pushing
boundaries by the quality of paper and content than brands like Kerrang! who use
cheap paper. The use of the verbal code “Worlds” implies to the reader how Q
magazine are universally known by people and how they include a variety of artists
in different genres to not specifically target ones personal interests but to a wide
audience.
The logo and name ‘Q’ chosen by the media group (Bauer), connotes the idea of
simplicity and boldness. Within the magazine there are different sections for
example, Q Review and Q Mail. This gives a good rapport to the audience of
consistency/repetition to the brand. In addition, they do this because it means
readers are able to read different issues of the magazine and know what each
section is about, further to where it is.
“We think popular” is the Bauer Media Groups slogan. Bauer chose this, as it
represents the current position they are in as well globally with the assets they a
hold. The slogan not only is for the organisation but for the inspiration of upcoming
employees across the world. The verbal code “WE THINK POPULAR” connotes a
motivational outlook for the employees in the business to pursue and be able to refer
back to it when working, as a tool to succeed not only for them but for other
employees in the company to have an efficient working environment. In addition,
maintain their reputation for the quality of each of their media products that people
know they are renowned for. “WE” being a pronoun, resembles Bauer media be
collectively working among another to proceed to popularity within each Media

Q magazine current monthly circulation is
around 44,000. The pie chart below are of NME,
Q and Kerrang. I have decided to include Q in
the Pie Chart, as well as NME and Kerrang, so I
am able to see clearly Q’s market position. The
Pie chart connotes how NME are being very
successful than Kerrang and Q put together with
a percentage of 82% of the market. NME is one
of the worlds biggest and best selling music
magazines that is featured on a global scale as
it tends to target all audiences and music types
due to their USP of weekly new release reviews.
Q have only are small circulation of ~44,050 the
reason I believe they have this as Q is a more
UK centered magazine that have adapted to
meet the needs of their local audience Such as
the past trends of Brit Pop to the present Indie
Rock / Alternative.
NME
Kerrang
Q
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline-average-4-ce20nt/

Q is UK based magazine that primarily includes interviews with
popular artists as well as featuring reviews of new released
music/films and television shows. Moreover, sharing the love and
passion of music to the readers by including a variety of genres and
preferences into one magazine across a variety of platforms. Bauer
does this by being able to target a wider audience than being
focussed specifically on a percentage who like the Genre. Unlike Q’s
competitors, for example, XXL and Vibe only target one genre of
music (Hip-Hop). On Q magazines front cover there is always
someone who is trendy or who is notably famous in the music
industry. This ‘signifies’ (De Saussure) that Q target their readers to
buy the magazine based on who is on the front cover, in the process
creating a ‘star appeal’ (Richard Dyer) for people to be engaged
about when seeing it on the newsstands.

Q Magazine is produced on a monthly basis
including reviews of new released albums. They
also include many interviews with a variety of
different genre artists. Thus appealing to a wider
audience.
Q is sold at £4.50 rather than Kerrang! Which is
sold at £2.50. In addition, giving the impression to
people that Q are a premium brand as the material
for the front cover is of higher than Kerrang’s
cheap paper feel.

Q uses consistent colours throughout each page
in the magazine. The Logo being red and the Q
being white are the main colours featured on each
page. Q appeals to a variety of ages by mostly is
appealing to late teens to mid 20’s. Within the
magazine there are many sections such as Q
Review and Q Mail. Both are displayed very
similarly.
Images are from the contents page. You can see
Q using consistent colours throughout. As well as
this, Q uses the same style and colour scheme in
each issue. This connoting the magazine to the
reader of magazine they are buying. Moreover,
giving the reader the choice over other magazines,
if a classic feel of a British magazine is for them.
For example, the font used by Q is the same in
each issue as well give the impression to regular

Masthead/Strapline: Bold and
big logo and slogan contrasting to
the white ‘Q’ with the writing ‘The
world’s greatest music magazine’.
The simplicity of the white Q,
connotes Q Magazine, as quality
knowable brand as the white on
red stands out from the
newsstands. The use of the verbal
code “Worlds” implies to the
reader how Q magazine are
universally known by people and
how they include a variety of
artists in different genres to not
specifically target ones personal
interests but to a wide audience.
The golden brown background
connotes, possibly, how the
artist on the front cover is a
legend in the music industry and
someone who is adhered to
within it. As well as this, the
Background contrast to the text
on the cover stands out more
from the (dressed in black)
artist.
Cover Lines: The verbal
code ‘Grime’ is bigger than
the rest of the text to depict
what the reader wants to read
in the magazine. In addition, it
could also imply current
trends to society within the
UK.
Specifically ‘Kings of Leon’ and
the World Exclusive Interview’,
choosing to be in red to grab the
eye of the reader to know that
there is and interview, but as
well, Preview to Kings of Leon’s
latest release. The red bold text
could also depict the idea of
those two being a Q Magazine
exclusive.
Convergence, Barcode, Price,
Month of Issue: The Barcode, is a
very good area, for the reader to
interact with the Magazine Brand.
Every reader would have to buy the
magazine but first look at the price,
adding the website URL enhances
to the promotion of the Brand.

Drop Capital: With the house
style colours of Q magazine.
But as well the Bold and Big red
box contrasts to the rest of the
article and how it is wrote in
black. Coinciding with the with
again house styles of the
article. The capital ‘I’ grabs the
readers attention but not only
that shows where to begin
reading. As well as this, by the
magazine using text mainly on
the the second part of the
double page spread allows the
reader to concentrate reading
about the artist instead of
looking at photos.
One feature of the double page
spread that stands out the most
is the photo of Ed Sheeran.
Using such an iconic location
like Southbank and The Houses
of Parliament, connotes the
idea of Ed being such an iconic
and global artist. Moreover,
people know where that
location is, giving it the British
element, so they are able to
connect and want to read more
about it (Katz – personal
relationship).
Overlaying the artist on the page, is the use of a Pull
Quote. The magazine does this especially overlaying
the artist to highlight a part from the article and as well
so it is clearly seen by the reader and of it being related
to Ed’s Interview. Furthermore, implementing bold text
and using white and red text contrast to the photo so it
is able to stand out more. Specifically, the use of red as
highlighting how he is red below gives the reader to
read further by what he means by Saying “I’m Bringing
Ginger Back!”.
The use of a Stand First to add to the
Pull Quote gives something extra for the
reader to see what's featured in the
article. As well as this, using highlighted
text on Ed Sheerans name to connote
the idea to the reader of a Q Magazine
exclusive.

NME is one of Q’s biggest magazine competitor
currently distributing every week. The Music
magazine genre are mostly to do with rock,
alternative and indie music. Like Q, NME have
an online website that can be accessed by
people living in the UK and Abroad. NME were
one of the first/ biggest standalone websites with
over 7 million users month (Media Week).
Karrang! is a British rock magazine that features
a variety of global rock stars. The Current price
on the September 6th issue: £2.50. Like NME,
the magazine is centered around rock but
sometimes includes indie/grunge music.
Karrang! 105.2 is a rock based radio station
situated in London. People can also stream the
radio station via phone radio applications and
the online dedicated Radio Player.
http://www.mysupermarket.co.uk/asda-compare-prices/Newsagent/Kerrang_Magazine.html

Bauer Media Groups biggest competitor is
Bertelsmann, who currently distribute from
Germany. Bertelsmann own divisions instead
of brands like Bauer do. They are currently one
of the worlds leading media groups with the
help of operating in 50 countries. The “German
Giants”, providing service of a vast media
divisions, contribute to their £14 billion dollar
revenue and innovative entertainment
ideas/solutions.
Bauer have further tried expanding the radio
section of the company by trying to buy
Guardian Music Group to additionally grow the
market share in what they own in the UK.
However with the BBC owning 55% of the UK
radio (Guardian), Bauer currently are being
dominated by many other companies working
amongst the UK.
http://www.bertelsmann.com/company/company-profile/
Founded in 1994 and located in
Connecticut (USA) are one of North
Americas biggest media groups.
XLL were taken over by Townsquare
Media. Townsquare Media are the largest
AM-FM radio operator in USA
(Wikipedia). Townsquare Media decided
to issue on a quarterly basis to give the
brand a premium name and the best in

I have contacted Bauer Media and I am waiting for a response about their
production process.
25/09/2016 : I didn’t get a response from Q Magazine however the next slide
below is of what production process they go by.

Date of Production: This is the date set by the magazine brand
when the issue will be released. Ultimately allocating the time to
write and edit the magazine for the employees to work towards.
Managing the Schedule: Managing your day to day task is very
important as it means you are able to keep on track and become
efficient. Especially, a schedule takes in to effect mishaps/errors
that may occur throughout the time period.
Edit, Budget and Contents Decision: This stage is about
planning at is going to be in the magazine like the topics which
you will cover or the artists that you may want to think about
featuring. Furthermore, getting promotions to include within the
magazine that will feature new releases, album preview or
upcoming concerts. As well as this, it will cover how much you
will spend on the production of the magazine varying depending
on the content that is within.
http://hosbeg.com/the-magazine-production-process/

Layout of the pages: The editing team decide the layout off each page
to suit for adverts and chronological pages making sense to the reader
and enticing them to read further.
Proofreading: after all of the production of the magazine is done, a
team of proof-readers, read the magazine to check for any mistakes
and correct them. This process is done multiple times until all of the
proof-readers approve that everything is okay.
Printing and Pre-Press: After the magazine has been checked and
ready for distribution, it first needs to be printed.
After this, the magazine brand has to take in a account how many they
need to print in order of reducing the waste cost of the magazines that
do not sell. As well as this, send magazines to publication editors to see
if they approve the magazine.
Distribution: having finished the printing of the magazines and the
packaging. The company/ brand distributes the magazines accordingly
to the general public.
http://hosbeg.com/the-magazine-production-process/

Synergy: Is when two or more things work together in order to create
something bigger than they originally were. For example, for Q
Magazine to use social medias to promote/advertise their products.
Q Magazine can use social media platforms such as Facebook and
Twitter to interact with readers as well as promoting the product. Using
platforms like Facebook and Twitter not only allows them to interact with
readers but for Q Magazine to further distribute across to a wider
market audience that use social medias daily, and are of similar market
to what Q Magazine already has.
In Addition, Q Magazine features a link to Q Tickets, which is where
they sale a variety of events of different locations around the UK. Q
Magazine, are then able to distribute their market across to the whole of
the UK as well as, competing with big ticket sale companies such as;
Ticket Master and Live Nation. Further to this, promoting the brand in
multiple sub units to make the public aware that the Q Magazine might
be a good product to read rather than Karrang or NME.

Based on the NRS survey of January 2012-December 2012 regard the Q music
magazine as greater percentage of male to female (68.3% - 31.7%).
Connotations to this are that, Q often include male trend topics instead of
particularly Female as well as this, possible house styles used aren’t appealing to
the female audience.
Majority of the readers from the NRS Census of peoples ages, said that 15-24
year olds are of higher percentage(35.5%) than 16.3% 25-34. Out of the Target
Audience Demographics, I would put the Q magazine from C1 to D. Q sell there
magazines at a reasonable price of £4.50. To one of its competitors, Kerrang! who
I would put at D sell at £2.50. Moreover, the Quality and Content of the magazine
gives it a wide range of people that can appeal to; People of higher jobs and
people who are young aspiring entrepreneurs.
http://elizapollockmrn2.blogspot.co.uk/2015/10/audience-profiling-for-target-audience.htmlhttp://www.nrs.co.uk

Katz: Focus’ on the consumer, or audience, instead on the actual
message itself by asking “what people do with media” rather than
“what media does to people”. Suggesting that consumers need to
center their products on their target audience so they are
influenced to buy the product. Not taking audiences into
consideration will mean that they will be lost and would rather buy
a different product as one is not appealing to them. Connotations
to Q are that on their front pages they pick the most trending
topics that they cover in the magazine to grab the attention of the
reader. In addition, the colours which are used give it a classic
look which could possibly appeal to the younger generation as
something which is prestige/ premium.
Hartley: Hartley 1987 ‘invisible fictions of the audience which
allow the institutions to get a sense of who they must enter
into relations with’. Suggesting that if a brand is to produce a
product then they should know who their target audience is
to make sure their product is very effective. For Q, their target
market based off the readers from the NRS Census of
peoples ages, said that 15-24 year olds are of higher
percentage(35.5%) than 16.3% 25-34. This is because of the
range of content that it features as well as the form and style
it is addressed in.
https://sociologytwynham.com/2013/10/03/media-effects-on-audiences/

Maslow: The Maslow theory suggested that audiences are
appealed to media texts based on their needs and demand to
satisfy their needs. In Addition, the Maslow model hierarchy of
needs was developed to illustrate the different individual
circumstances that goes on in ones daily lives and that the use
of media is a purpose of a variety of reasons to please the
reader. Q specifically does this so well by including not only
their target market but as well reaching to people who still
want to read a topical magazine that will address musical
news. Keeping them up-to-date with current trends as well as
coinciding with original content that is quite interesting to
readers.Socio-economic: The socio-economic audience theory suggests that different people
based on their job is split up into different groups. Each socio-economic status is classed by
the type of job and the amount of money they earn. For example, A (Upper Class) is a
Higher Managerial role or a Professional Lawyer who is earning £50,000+. The socio-
economic status group, E (Low income earners) are Students and Casual workers who are
earning between £5,000-£7,000. Moreover, the premium quality of the monthly occurring Q
magazine, addresses to a wide market of socio-economic status’. At a price of £4.50, Q
decides to be the Worlds greatest magazine on the content that they cover and the quality
of material they use.

Q is UK based magazine that primarily includes interviews with popular
artists as well as featuring reviews of new released music/films and
television shows. The Q magazine stands out within the newsstands with
the Bold logo ‘Q’ and the contrast of the colour red from the rest of the
Music Magazines.The Magazine front
cover, displays
mainly topic that
are trending and
most interesting to
the reader.
As well as this,
giving a short
preview including
quotes and names
of artists that are
within the
magazine.
On the inside contents page Q
uses eye catching pictures
depending on how popular the
artists or more of the fact that
the article is interesting to their
target audience. The
connotations of using pictures
specifically on the contents
page allows readers that
haven’t bought the magazine
to see what possibly is
interesting than other content
on the front cover.
Featured on the contents page are sub categories which are in the
same position in each issue. The connotations to this, are they the
regular readers are able to go to the contents page and know what
page to look at in accordance to it highlighted on this page. This depicts
Q, creating rapport with the reader to give them much information as
possible to reduce time wasted scrolling through pages to find what
they saw on the front cover that appeals to them.

Social Media:
Q uses social media links
throughout their website to
further expand the reputation of
the magazine. For example, on
the article giving the reader the
option to like the post or tweet
the post for other people who
are friends/ followers to the
reader. Further, ‘word of mouth’
free advertising the Q
Magazines brand.
On the top of the webpage,
Q have further links to the
ones that a highlighted
underneath the Logo to
constantly notify the viewer
of looking at either of the
pages and not only the
ones highlighted on the
page. Q allows the reader
to choose what page to visit
by leaving the top pages as
some form of secret. In
Addition, gaining the
readers attention of over
things that can appeal to
them.
Compared to the physical Print, the
house style of the webpage are alike.
In the magazine the colours used are;
Red, Black, White and Blue. These
four colours are featured as well on
the webpage. Depicting the idea of
consistency throughout the brands
platforms and social medias.
Subscription offers: On the front page of the website highlights the latest
magazine to be released by Q. Ultimately there to promote the magazine
being the first thing they see and the size in which it is displayed being the
main centre point to the website addresses to the reader to something they
may look into and by using it as a article gives the reader a preview of the
main topic within in it so that they are considering buying it. Moreover, the
article on the latest issue advertises multiple brands and platforms that the
reader is able to buy it on. In addition, coinciding with social medias to allow
word of mouth to friends and family that will allow self advertising for Q
magazines.

https://twitter.com/qmagazine?lang=en-gb – Q Magazines
Twitter Page
https://www.facebook.com/QMagazine/ - Q Magazines
Facebook Page
https://www.youtube.com/user/Q4music - Q Magazines
YouTube Video Fort

The Q Music YouTube channel
features interviews and previews to
the Q Awards that happen annually.
Coinciding with the Magazine, the
YouTube channel allows the
audience to be able to further
interact with Q’s content across
multiple platforms. This connotes Q;
being able to promote content
featured within the magazine and is
included on the channel, for people
that may have not considered yet
buying it, on an opinion based on
Q’s Quality and genres they aim at.
https://www.youtube.com/user/Q4music

The pictures at the bottom, shows some of the retail outlets that Q Magazine
distributes their issues to. Myself, used WHSmiths, to purchase my Q
Magazine to analyze at a price of £4.50 as well as Kerrang at £2.50.
Furthermore, people are able to purchase the Q Magazine as a monthly
subscription via the Q website or other subsidiary suppliers. Moreover, Q
have allowed people to download it digitally via the iTunes app store. This
connotes Q Magazine as a brand that are targeting 15-34 year olds, who
mainly rather use technology instead of paperback copies of Q.
https://www.greatmagazines.co.uk/q-magazine
https://itunes.apple.com/gb/app/q-music-magazine-news-album/id550103031?mt=8

Time Inc. UK are Britain’s leading
printing publisher and digital
magazine content producer. They
have over 60 brands that is across
a variety of platforms such as; TV
Entertainment, Wealth of Leisure
Brands and Women's Fashion and
Luxury brands.
Founded in 1968, Time Inc UK is a
subsidiary of the iconic New York
based Company.
NME is one of Q’s biggest
magazine competitor currently
distributing every week. The Music
magazine genre are mostly to do
with rock, alternative and indie
music. NME have an online
website that can be accessed by
people living in the UK and
Abroad. NME were one of the first/
biggest standalone websites with
over 7 million users month (Media
Week).
https://www.bauermedia.co.uk/about/our-

NME release issues on a weekly basis across print and digital
platforms. Each weekly issue includes multiple pages on nominated
artists who are or have released new content into the musical
industry. Going by the name, New Musical Express, the iconic global
magazine brand is able to provide readers with new/ exclusive
content by some of the top names in music.
Founded in 1949, NME is largely associated with rock, alternative
and indie music but often focus’ on implementing a variety of artists
that are upcoming.
Unlike Q Music Magazine, NME includes Music as well as Film &TV
news to further encourage a range of readers to interact with their
product and brand.
The NME recorded a readership figure of 307,217, the highest in its
64-year history, six months after dropping its £2.60 cover charge.
(Guardian)
NME, before 2016, circulation was 15,000 copies a week. However
Time Inc decided to drop the weekly cost and instead target 16-34
year olds.
http://www.nrs.co.uk/latest-results/nrs-print-results/general-magazines-nrsprintresults/

“First for music news and the home of the world’s most iconic
music magazine” is the NME slogan which they use to portray and
depict to their readers of a quality weekly magazine. The use of the
verbal code ‘Home’ creates rapport with the reader and how they are
able to connect with the magazine each week. Moreover, that the
confidence they have in their product is shown over their competitors of
being far better.
Shortening the Name of the Brand in/on the magazine from New
Musical Express to NME competes with brands alike to NME such as
Q. Connotations to this are having a simplistic name with a meaning
behind it, makes the reader question what the name is. In Addition,
enticing the reader to buy the magazine as it could also imply that the
simplicity of the name ‘NME’ having a deeper meaning within content
wise.

NME is largely associated with rock, alternative and indie
music but often focus’ on implementing a variety of artists
that are upcoming. NME also includes Music as well as
Film & TV news to further encourage a range of readers to
interact with their product and brand. Moreover, NME
design their front covers to be simplistic but bold to
highlight current trends and topics.
As well as, targeting their audience of 16-34 year olds by
having a range of weekly artists or public celebrities to
underline their magazine. For example, Ricky Gervais has
recently bought out a movie called David Brent: Life on the
Road. Going by NME’s name, he is a headlining one of
NME’s magazine of an article that is appealing to any
British or Global reader as it uses comedy and music, by
his David Brent character, to connote strange in funny to
promote his new film but for the public to get to know Ricky
to who he truly is like.
Each week NME release an online 9-
Page preview of the magazine to
encourage readers to buy a copy of the
magazine. NME specifically choose to
promote articles that are most talked
about and mainly the topics highlighted
on the front cover or in the contents
page.

The house styles throughout the magazine is varied by each topic they
cover. However consistency, in each weekly issue, is implemented by
NME connoting NME as the “world’s most iconic music magazine”.
The main house style colours are; black, red and white, connoting the
target audience of 16 to 34 year olds.
NME includes a variety of cultures into one magazine to tailor it to each
and every reader. They do this by, employing a variety of sub
categories such as Music, Film & TV, plus previews to their website
which have latest news about Music but as well videos on interviews
and live sessions from the publics favourite artists. Depicting NME, as
not being centred on only music but addressing all aspects of media.
From 2016, NME now publish their magazine with simple front covers.
This revamp from Time Inc. is part of their free magazine idea which is
currently making NME’s circulation readership figures of 307,217. The
connotations behind Time Inc.’s idea is to innovate magazines to allow
every age to interact with it as well as, keeping the content of the
magazine of quality to the reader.

Masthead/Strapline: NME uses
the logo ‘NME’ with a red and
white colours to distinguish their
name to the reader. As well as
this, choosing to fill up half of the
top of the cover, covering the
main artist which is possibly
connoting a big double spread
article about him and his plans
for Glastonbury. As well as this,
coinciding with the background to
subside possible consistency.
Convergence, Barcode,
Price, Month of the issue:
Particularly on this front
cover, NME decides to use a
black barcode to fit perfect
with the rest of the verbal
code highlighted on the
cover. Moreover, Readers
can interact with the brand by
including a URL link to their
website. By adding
technological convergence to
the front means that NME
can further promote their
brand and product globally.The White Background contrasting to the black and
red text throughout the cover connote the main artist
as fearful to every artist in the music industry. By NME
choosing to saturate the main artist from the white
background not only makes him fearful but
intimidating. This also connotes further of the
Glastonbury iconic triangle of how the throughout the
cover is coloured white.
Cover Lines: Overlaying the logo of the cover
line to connote to the reader of a popular topic
covered by NME and not all about the
Glastonbury festival. Also, using the colours
black and white contrasting to the red and white
used mainly on the front cover may depict Foo
Fighters splitting up. Moreover, choosing to do
this makes the reader aware of this and want to
read about them.

Drop Capital: The multiple
drop capitals, used within
this article, about Mark
Ronson, attract the attention
of the reader and as well
know where to start reading.
The large drop capital,
connotes similarly to the title,
suggesting revenge and all
seriousness. That, the same
attitude, is implied at the
beginning of the article.
Creating a sense of
suspense for the reader to
be eager to read. As well as
this, fit with the house styles
of the capital letters featured
on the double page spread
and of what Ronson is
wearing.
Stand First: The stand first
used to present the article
about Mark Ronson is
doubting himself and how
he classes himself as
someone who is
independent. This could
connote to the reader of
what they might know about
him and of how they might
reconsider their opinions
The use of the words ‘The
revenge of Mark Ronson’
is of a serious tone to the
reader. Moreover that the
image of Mark Ronson is
relating as well to this.
Connotations to this are
that the return of Mark
Ronson in the music
industry is for a change in
style of music or further to
this, the implication of
Marks personality affects
his success rather than
being like his competitors.
The background of the double
page spread, connotes how
Ronson wants a blank sheet of
paper, to rewrite his music.
For, to make a breakthrough to
the general public and that
they are able forget his past.
Pull Quote: The writer/editor has decided
to add an explicit pull quote to the magazine
to make the reader read the magazine. The
pull quote in particular is very good because
it makes the reader look twice as its quite a
shocking thing to say and most magazines
wouldn't’t include any explicit verbal codes.
This depicts the NME magazine not just
singularly targeting a specific age but a
range of ages.

I have contacted NME and I am waiting for a response about their production
process.

NME Magazines are produced and
released on a weekly basis. The
Name New Musical Express, is
defined by their attribute of releasing
issues each week keeping the general
public aware of new music coming
their way. NME do not have any
serious competitors each week,
however Q Music Magazine has been
on the rise in many years of
readership figures. NME have adapted
to society, and the owner of Time Inc.
decided for the magazines to go free.
London-based, students and everyday
commuters seize the opportunity of
reading the NME magazine. Now,
people are even more keen for the
release each week to not wait for it
being free but of the content in which
is varied to almost of audiences.
https://www.theguardian.com/media/2015/jul/06/nme-to-go-free-with-larger-circulation

NME Magazine is a UK based magazine and is read by
millions of people around the world. The genre of the
magazine are mostly to do with rock, alternative and
indie music. NME is largely associated with rock,
alternative and indie music but often focus’ on
implementing a variety of artists that are upcoming.
Unlike Q Music Magazine, NME includes Music as well
as Film &TV news to further encourage a range of
readers to interact with their product and brand.
From 2016, NME now publish their magazine with
simple front covers. This revamp from Time Inc. is part
of their free magazine idea which is currently making
NME’s circulation readership figures of 307,217. The
connotations behind Time Inc.’s idea is to innovate
magazines to allow every age to interact with it as well
as, keeping the content of the magazine of quality to
the reader.
NME’s way of now transforming the whole aspect of
media magazines by creating a sense of simplicity at a
free charge. This depicts NME, as a brand that is
confident, by the way in which they know, that straight
to the point weekly news is the way forward and what is
on demand by the population.

NME do not have any up to date published records of their target audience. The NME recorded
a readership figure of 307,217, the highest in its 64-year history, six months after dropping its
£2.60 cover charge (Guardian). NME, before 2016, circulation was 15,000 copies a week.
However, Time Inc decided to drop the weekly cost and instead target 16-34 year olds. By the
content of the magazine and the style in which the magazine is displayed, I also predict that
NME target in and around the age range of 16-34 year olds. For example, the colours which
are used throughout the magazine, are varied depending on who the artist is. Furthermore, this
connotes NME as a cultural magazine, to British current trend. In that way, I mean, the
magazine is mainly dependent on the artist and that is changed by, topics and trend current in
society.
I would put NME in the social grade categories of C2 – E. This is down to the fact that their
products are now free for the public. So means, anyone who is commuting each day to work
are more likely to read it to waste time. Therefore meaning that NME’s target audience can be
achieved because people are less likely going to want to pay each week for every issue,
costing them considerable amounts of money. By the magazine being free and the content
being high quality, contributes to the readers interest and willingness to read.
https://www.theguardian.com/media/2015/jul/06/nme-to-go-free-with-larger-
circulation

Katz: Focus’ on the consumer, or audience, instead on the
actual message itself by asking “what people do with media”
rather than “what media does to people”. Suggesting that
consumers need to center their products on their target
audience so they are influenced to buy the product. Not taking
audiences into consideration will mean that they will be lost
and would rather buy a different product as one is not
appealing to them. Connotations to NME are that on their
front pages they pick the most trending artists around the time
of being released based on the weekly music that is released
on the Friday. NME also use extravagant colours in addition
to their basic layout which is seem in the issue of Zara
Hartley: Hartley 1987 ‘invisible fictions of the audience which
allow the institutions to get a sense of who they must enter
into relations with’. Suggesting that if a brand is to produce a
product then they should know who their target audience is
to make sure their product is very effective. Time Inc. decided
to drop the weekly cost and instead target 16-34 year olds. By
the content of the magazine and the style in which the
magazine is displayed, I also predict that NME target in and
around the age range of 16-34 year olds.
https://sociologytwynham.com/2013/10/03/media-effects-on-audiences/

Maslow: The Maslow theory suggested that audiences are
appealed to media texts based on their needs and demand to
satisfy their needs. In Addition, the Maslow model hierarchy of
needs was developed to illustrate the different individual
circumstances that goes on in ones daily lives and that the use
of media is a purpose of a variety of reasons to please the
reader. With the help of the weekly music releases on the
Friday, NME are able to use current trends for the topics within
the magazine. Thus, appealing to anyone who is looking to
keep up to date with worldwide information about household
artists or new upcoming artists that they are able to gossip
about.Socio-economic: The socio-economic audience theory suggests that different people based
on their job is split up into different groups. Each socio-economic status is classed by the type
of job and the amount of money they earn. For example, A (Upper Class) is a Higher
Managerial role or a Professional Lawyer who is earning £50,000+. The socio-economic status
group, E (Low income earners) are Students and Casual workers who are earning between
£5,000-£7,000. I would put NME in the social grade categories of C2 – E. This is down to the
fact that their products are now free for the public. So means, anyone who is commuting each
day to work are more likely to read it to waste time. Therefore meaning that NME’s target
audience can be achieved because people are less likely going to want to pay each week for
every issue, costing them considerable amounts of money. By the magazine being free and
the content being high quality, contributes to the readers interest and willingness to read.

Synergy: Is when two or more things work together in order to
create something bigger than they originally were. For example,
for NME use social medias to promote/advertise their products.
NME use social media platforms such as Facebook and Twitter
to interact with readers as well as promoting the product. Using
platforms like Facebook and Twitter not only allows them to
interact with readers but for NME to further distribute across to
a wider market audience that use social medias daily, and are
of similar market to what NME already has and are targeting
each week.
In Addition, NME features a link to multiple ticketing websites
via the NME homepage to make audiences aware of live
events of artists that a featured in the magazine. This feature
can be either seen via the home page or on article pages if they
have announced live shows. NME using this ticketing method
rather than Q magazines own platform to work with major
ticketing companies like Stubhub and O2 to further increase
their audience.

Twitter- https://twitter.com/NME
Youtube- https://www.youtube.com/user/NMETV
Facebook-
https://www.facebook.com/nmemagazine
Instagram-
https://www.instagram.com/nmemagazine/

The NME YouTube channel, with
~110,00 subscribers, features
interviews and previews to the Q
Awards that happen annually.
Coinciding with the Magazine, the
YouTube channel allows the audience
to be able to further interact with Q’s
content across multiple platforms. This
connotes Q; being able to promote
content featured within the magazine
and is included on the channel, for
people that may have not considered
yet buying it, on an opinion based on
Q’s Quality and genres they aim at.
https://www.youtube.com/user/NMETV

The Pie chart connotes how NME are being
very successful than Kerrang and Q put
together with a percentage of 82% of the
market. NME is one of the worlds biggest
and best selling music magazines that is
featured on a global scale as it tends to
target all audiences and music types due to
their USP of weekly new release reviews.
The main reason behind the vast circulation
of NME was the idea of making the
magazine become free to the public. NME
have adapted to society, and the owner of
Time Inc. decided for the magazines to go
free. London-based, students and everyday
commuters seize the opportunity of reading
NME. Furthermore, has lead to more people
being increasing aware of NME so know
what NME include and particularly like it so
are more intrigued to read the magazine.
NME
Kerrang
Q
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline-average-4-ce20nt/

On the homepage of
NME website they use a stretched
page full of blogs on music new.
The scrolling feature, having the
page stretched, addresses the most
important and the old articles, which
are possibly still relevant. Moreover,
including parts of the highlighted
hyperlinks at the top of the page.
This allows the audience to be
engaged without wanting to be. In
Addition, adds to the promotion of
other parts to the website.
NME decides to use a spotlight
feature to the home page to
attract the reader of the latest
topics and trends of the music
industry. Unlike Q, who decide
to use their main page for
advertising their latest
magazine, NME cover articles
and blogs that may are featured
in the magazine however are
brief to cover the topic to
address latest news so that the
audience are intrigued and
wanting to further read others.
Also, having the main/latest
blog creates a sense of hype to
the reader so it’s the first thing
they see and be whiling to read
about due to the size of the
picture.
The house styles on the website are
consistent however are not the same as the
magazine. The website target audience (16-
34) is conveyed by the use of dark colours
giving a classic feel. But as well the content
which is on the home page is current but the
necessary information is clear to them as it
briefly talks about the topic and is enough to
inform the reader.

In conclusion, in LO,1 I have analysed both NME and Q
and have gathered a good idea on how they manage their
magazine. For example, looking at aspects such as the
brand ideology and purpose to their market position.
Moreover, displaying how Q and NME operate and what
conventions they perform in the magazines which they
produce.

Unit 13 LO1 Powerpoint

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Unit 13 LO1 Powerpoint

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