2. My
Magazines
Price;
The price of this magazine will
be about £3.99. I have chose
this price because not many
competitors sell issues for this
cheap. Such as; XXL costs £4.99-
£5.99
Masthead Names;
- 808
- Beats
- TMM (typical monthly
music)
Target Audience;
The target audience will be from 16-35 years
old, this is because the genre of the
magazine is hip hop/rap suggesting that the
words in the song are explicit. The gender
for the magazine will be for both males and
females, this will mean my magazine will
have to include an artist on the front page of
a person that is liked by both gender.
Frequency of release;
My magazine will be released monthly,
the price determined this because it is
an expensive magazine to pay for every
week. Also, it will be hard to find
information to put in the magazine to
release weekly.
Colour Schemes; The colour scheme
for my magazine will be black with
white writing but will have partly gold
words throughout the magazine to
math the gold title. I have chosen this
colour because it signifies the reader
that the colours match the music
artists life in which it is fulfilled will
expensive jewelry.
Brand Identity; On the front of
magazine (across the masthead) I
will have all the social media
links that help self advertise my
magazine onto social media as
this is a much more cheaper
alternative to promotion than
releasing a advert on TV for more
audience.
Images;
On the front cover of my magazine I will have a
picture of the music artist that is going to have
the biggest amount of information inside the
magazine. This will be someone who is
extremely big in this music business of this
genre. The technical code of this photo will be
a long-shot, this will give the effect on the
reader that my magazine has exclusive photos
of this artist because not many photos are like
that.
3. Summary of Ideas
808
Genre – The genre of my magazine will cover rap and hip hop. The artists that
will suit this style of genre are; Asap Rocky, Bryson Tiller, Lil Uzi vert..
Colours – Black, Gold , white
Price - £4.99 released monthly
Size of the magazine: A4
TMM
Genre – This magazine will cover the same genre as 808 but will also have
sections of grime within. The artists that will appear in these magazines
are (same as 808) but some grime artists like aj tracey, big zuu etc.
Colours – Blue, Red and White
Price - £4.99 released monthly
Size of the magazine – A4
4. Font Style
http://www.dafont.com/next-
ups.font?text=808
This is my chosen font
http://www.dafont.com/mus
icografi.font?text=808
http://www.dafont.com/trapm
usic.font?text=808
http://www.dafont.com/house-
music.font?text=808
http://www.dafont.com/chloe
smusic.font?text=808
http://www.dafont.com/neon-
club-music.font?text=808
5. Target Audience
Using the socio-economic needs my magazines should relate to
categories B all the way to E the categories include middle class, lower
middle class, skilled working class, working class and casual/lowest
grade workers. The reason why it goes all the way to E is because no
matter what age you are, the music you listen to is whatever you
enjoy. However, the younger generation will suit this magazine more
as the hip/hop, rap and grime culture has its biggest following in the
young generation. This also leads on to the price in the fact that it is
only £4.99 a month, this will suit as the younger generation wont have
much money to spend a lot of it on a magazine. Because my audience
are in category B it means they are in the working class, this means
that their spending power is going to be limited therefore I have to
make the magazine affordable.
6. Target Audience
Gratifications and Uses (Katz)
According to Katz the audience for my
magazines will be able to ‘personally identify’
with the new artist ‘McChiznle’ as the target
audience are young adults he is a new
upcoming artist who is always a young adult.
Furthermore the audience will be able to ‘divert’
(Katz) away from everyday life situations and
stresses by reading this magazine as it will
‘inform and educate’ them on new artists and
up to date music information.
Maslow’s Hierarchy of Needs
According to Maslow the audience will be
‘survivors’ as they will like the security and
routine of knowing the magazine will have some
‘repetition’ and ‘difference’ (Steve Neale 1980)
in every single issue.
7. Production Plan
Week Beginning
05/12/16 -
Monday
Tuesday –
06/12/16
Wednesday -
07/12/16
Thursday –
08/12/16
Friday -
09/12/16
Saturday -
10/12/16
Sunday –
11/12/16
Move into offices
with all
equipment
brought and
ready
Present ideas for
first issue of
magazine to all
staff
Set up interview
with main cover
artist and other
cover lines
included in
magazine
Gather
information and
pictures to
include in
magazine
Find business
that would like to
promote
magazine
Day Off Day Off
Week Beginning
12/12/16 -
Monday
Tuesday –
13/12/16
Wednesday -
14/12/16
Thursday –
15/12/16
Friday -
16/12/16
Saturday -
17/12/16
Sunday –
18/12/16
Take photo shoot
and interview
headline artist
inside magazine
Insert main
article into
magazine
Insert longer
articles into
magazine
Promote
magazine using
businesses who
would like to
promote
magazine
Insert longer
articles into
magazine
Day Off Day Off
8. Production Plan (Continued)
Week Beginning
26/12/16 -
Monday
Tuesday –
27/12/16
Wednesday -
28/12/16
Thursday –
29/12/16
Friday -
30/12/16
Saturday -
31/12/16
Sunday –
01/01/16
Find places to
distribute the
magazine once
they have arrived
Distribute
magazines to
stores and online
websites where
magazine will be
sold
Set up social
media account
and promote
them to people
Set up social
media account
and promote
them to people
Promote
magazine on all
social media
pages
Day Off Day Off
Week Beginning –
02/01/17
Magazine Launch
Week Beginning
19/12/16 -
Monday
Tuesday –
20/12/1
Wednesday -
21/12/16
Thursday –
22/12/16
Friday -
23/12/16
Saturday -
24/12/16
Sunday –
25/12/16
Find Short stories
for magazine
Find short stories
for magazine
Put together
magazine
Put together
magazine
Send finished
magazine for
production
Day Off Day Off
9. Staff and Cost (9 staff)
Staff/ Job Salary
Publisher £75,000
Editor £39,000
Journalist £22,000
Writers £23,000
Photographers £31,000
Marketing £20,000
Finance £18,000
Human Resources £19,000
Designer £23,000
http://www.nfuonline.com/jobs/nfu-careers/deputy-editor/
https://www.indeed.co.uk/cmp/Rail-Media/jobs/Junior-Journalist-
b12b42da1e9e38b4?sjdu=QwrRXKrqZ3CNX5W-O9jEve1dIVOUt-
RWe40cYYW649DSwGmFGQ8hutyuTr99ExCZ-fsSW0I0yzvgznnQZAN2HA
https://www.sokanu.com/careers/photographer/salary/
https://www.indeed.co.uk/cmp/EvoNews/jobs/Editor-
2bbadcca702298f5?sjdu=QwrRXKrqZ3CNX5W-
O9jEvcMUvypEVNsaDYSfugcAsR_NOiT4zv7bTfjIQ_95MRmeQK8sOVdVVmay_DquzlfgfA
This is my staff and cost table. The consists
of what members of staff I need and how
much I will giving them for a salary per
year.
Staff and cost = 540,000
10. Equipment and Cost
Equipment Cost
Office Space in Rochester £21,000 a year
9 Apple Imacs £9,441
Adobe CS6 Master Collection £1,800
Desks (x9) £1,123.20
Chairs (x9) £486
Printer £50
Cameras (x4) £4,941
Pens £25.80
Paper £17.94
https://www.officefurnitureonline.co.uk/office-
chairs/executive-leather-office-chairs/leather-
office-chairs-less-than-100/turin-leather-
manager-chair.html
This table represents the equipment I need for my magazine’s office, the reason why the desks and chairs are 9 is
because it will contain 9 staff. Within this table, I found out the cheapest price for that certain product then used it.
Equipment cost = 38, 884
11. Printing costs of the Magazine
In this screenshot I have shown you how much money 15,000 copies of my 40 page
magazine will cost. The cost per issue is 38p.
Printing costs = 5,700
12. Advertising revenue
http://www.bauermedia.co.uk/uplo
ads/Kerrang!-MediaPack-2011.pdf
Display
-Full page: £3,025
-Full Page ROP: £2,750
-Half Page: £1,512
-IBC/OBC: £3,575
-DPS FH: £5,748
-DPS ROP: £5,225
Advertorials
-Full page: £5,005
-DPS: £9,510
-Half Page: £2,752
-Production
-Supplied Images: £2,000net
-Photo-shoot: £3,000net
-Inserts
-Bound-In: £65CPT
-Tip-on: £65CPT
-Loose Insert: £45CPT
Looking at my magazine flat plan I will have
5 full pages of adverts.
=15, 125
13. Different ways of marketing the
magazine
I am going to make a Facebook page for my chosen magazine as this will be a cheap
alternative to advertising above the line thought TV adverts etc because I will not have
the capital to fund it.
The price to advertise of Facebook for a day is £5, however, this may only get you 5-30
clicks. The way in which advertising works on facebook is the more money you pay,
the more people see your advert.
I will advertise for one day and it will cost me £5.00
Cost Per Click (CPC) – the cost for 1 click to your website
Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad
14. Profit and loss
Profit and loss
Final cost 584, 589
Profit = 59,975
Total spend (debt) 524, 614
This is the profit and Loss table. Within this table
it puts together all of my income and takes away
all of my expenses which altogether gives my net
profit and that’s how much I have earnt in the
first year of my magazine publishing. I am hoping
in the future when my magazine is established I
will earn money.
20. Graphic Design
Cover Lines (white with
gold borders)
Cover Lines
(white with
gold borders)
Cover Lines
(white with
gold borders)
Main
Headline
(white with
gold
border)
Barcode
Main Image
(Picture of a
music artist)
Gold
Black
21. Main Image
(Picture of a
music artist)
Cover Lines
(white with
gold
borders)
Cover Lines
(white with
gold
borders)
Cover Lines
(white with
gold
borders)
Cover Lines
(white with
gold
borders)
Main Headline (white with
gold border)
Barcode
Graphic Layout
24. Magazine of Inspiration
The reason this is my magazine of
inspiration is firstly the layout of the
magazine. I like how all of the artists
of laid out on the front page. I also
like the fact that the main image on
the front page is looking straight
forward, this signifies to the reader
that the artist could be looking
straight at you to show how serious
he is about music. I also like the
contrast of colours used and the fact
that the masthead and headline are
both the same colour (red). I have
made my magazine like this because i
think it looks professional and shows
the reader the main image because
that is why that is what's going to
make them pick up the magazine.
25. Steve Neale: What will I repeat?
I will repeat the font style when I'm
writing the information that is going
to be put into the magazine. The title
font will also be used in headings and
sub headings when it shows the
article of the music artist. I will also,
use the same layout in which if an
important artist occurs I will set and
double page spread made specially
for them. Repetition will also be used
when a word may not be understood
by the readers (the word will have a
text like this) , the definition will then
be put to the glossary of the
magazine and they can see the
meaning of the word.
29. Connotations behind the name
The reason the magazine is called 808
is because that is the name of a drum
used in every hip/hop rap or grime
beat. I thought this would suit as those
genres are the ones that are being
covered in my magazine. I also like it
because it is short and easy to say and
with the bold writing it will be easy to
see on the shelves and will hopefully
attract more readers. I also like the
name because it will attract people
that are interested in music and will
understand what an 808 is, this is good
because it will make people think that
because it has good title, it will contain
high quality information.
36. Graphic Design
Cover Lines (white with
Blue borders)
Cover Lines
(white with
Blue borders)
Cover Lines
(white with
blue borders)
Main
Headline
(white with
blue
border)
Barcode
Main Image
(Picture of a
music artist)
39. Magazine of Inspiration
The reason in chose this magazine as
my inspiration is the colours. I like
the fact that the bright red and
white masthead sticks out of the
light blue background. I think this
looks aesthetically pleasing and will
make the reader pick up the
magazine as it will stick out on the
shelves due to the bright red and
white masthead. For this magazine
have combined both magazines
together because I prefer the way
the artist is standing in the Kendrick
Lamar XXL magazine compared to
this Lil Wayne one.
40. Steve Neale: What will I repeat?
I will repeat the colours used for the
masthead and for the detailing in the
headline. The reason behind this is
because I think it will stand out from
the rest of the shelves as they will be
using other colours but a bold red
with catch someone's eye and will
hopefully make them pick it up and
invest in my magazine so that I can
earn money in order to make my
magazine successful. I will also repeat
the little black details as I think it
makes the magazine look more
professional and well made, this will
make the reader feel that because the
front page looks professional, the
information inside will be interesting
and professional.
43. Connotations behind the name
The masthead ‘TMM’ or ‘The Music Magazine’ shows to the reader
that the magazine they are going to pick up is full of everything on the
genre of music I am covering. I have shortened ‘The Music Magazine’
down to just simply ‘TMM’ because I feel that it with its bold writing it
will stand out of shelves instead of the music magazine as it may come
across as something boring when intact it contains very detailed and
exciting music on the chosen genres.
44. Future Plan
My plan is too within a 3-5 year period increase
my sales by 3 times as much so that I will earn
over 200,000 and my magazine will become
extremely successful meaning I can charge more
for advertising in it because of the audience I
will have and from there I will grow into a multi-
million pound business.
45. Thank you for listening
Please can you fill put my survey monkey, I have
sent it to you or just type in this link
https://www.surveymonkey.co.uk/r/JH8CSY5
