Planning and Pitching a Print Based Media Product

2. Contents
Witness Statement Slide 3 and 4
Corrections to Photoshop Work Slide 5, 6, 7, 8, 9 and 10
Breakdown of Survey Monkey Slide 11
Production Plan/Process Slide 12 and 13
Four Week Production Plan Slide 14, 15, 16 and 17
Calendar Events Slide 18
Profit and Loss Breakdown Slide 19
Risk Assessment/ Location
Recce
Slide 20 and 21
Proposals Slide 22 and 23
Photoshoot Plan Slide 24 and 25
Equipment and Staff Cost Slide 26 and 27
Royalties Slide 28
Watermark Slide 29
Data Protection Act Slide 31
Ipso and ASA Slide 32 and 33
Editors Code of Practice Slide 34 and 35
Legal and Ethical Issues
(Copyright)
Slide 36
Offensive Language Slide 37
Final Magazines Slide 38
Conclusion Slide 39

3. Witness Statement From the feedback that I
have received from my
teacher, I included
everything from the ‘Unit 13
Checklist’ into my pitch
As well as some feedback
on What Went Well during
the presentation of my
pitch.
Helpful feedback such as,
presenting very
professionally, covering all
the documents and
detailing my slide
(developing them further
through explanations) was
very helpful for me.

4. Witness Statement As well as receiving a WWW, I also got
helpful feedback on what I could improve
on.
With my improvements, I will alter them
and include screenshots and explain how
I have developed them further.
Along with the improvements on my
Photoshop work, I would improve my
Front cover for my first magazine,
(TeensRule) as well as the DPS by
including a Drop Capital to make it look
more professional.
However, I will also improve my second
magazine to make it relate more to the
Rock Genre.

5. TeensRule - Corrections to Photoshop Work; Front Cover
● I altered the width of the
masthead which made it stand
out more to my target audience
● I also moved my main image
slightly more towards the centre
of the magazine.
● I positioned and resized the
main headline and the pull quote
underneath to make a it a bit
more readable and clear.
● Then I moved the barcode,
price, web address and social
medias more towards the left
side of the magazine, which
presents more of the main image
● Finally, I changed the Supreme
logo by making the drop shadow
more opaque and give a better
effect to the logo.
Before
After

6. RockStars - Corrections to Photoshop Work;
Front Cover ● First I made my main image
more bigger which made it
more of the focal point
● Then I changed the size of
the Strapline and positioned
it more towards the
coverlines.
● I then moved the Beats
logo and placed it more
underneath the anchorage
text.
● Finally, I altered the size of
the main headline, by
making it smaller and a little
more wider, which then
made the main image stand
out more.
Before
After

7. TeensRule - Corrections to Photoshop Work; DPS
Overall, I really like how the magazine suits the genre of hip-hop, and that the colour scheme is very complimentary.
What I changed with my double page spread was that I decided to change the main image/ background into black and white
leaving the candle flame in colour.
I also, added the letter ‘T’ behind the text, this made the magazine stand out more, as well as present quite a simplistic and
unique style.
AfterBefore

8. RockStars - Corrections to Photoshop Work; DPS
What I decided to change with my dps, what to
change the “Pull quote” and simplify it more,
therefore, I went for a black text and removed the
rectangular background.
I also added a drop shadow to one of my main
image and placed it more the red border to present
more a 3D/pop effect.
After
Before

9. TeensRule - Corrections to Photoshop Work; Backpage
Firstly, I wanted to change
the concept of having the
Canon logo stand out more,
therefore, I decided to make
the logo bigger in size and
place it over the main image.
Secondly, I wanted to
change the main image,
therefore, I selected the
image, leaving out the canon
camera and changed the
image to black and white.
After
Before

10. Rocktars - Corrections to Photoshop Work; Backpage
What I decided to do with
this back page, was that i
wanted it to be more out
there; therefore I went onto
a different approach to
present the men’s fashion
advertisement
I copied the image twice,
and changed the opacity of
each, then selected the
image and painted it in a
different colour with a light
opacity; I also, spread the
image out a bit more.
Finally, I changed the drop
shadow effect of the ‘YSL’
logo which made the logo
pop out more.
After
Before

11. Survey Monkey Breakdown
To help me with any improvements that my pitch needed, emailed my classmate the link
to the survey that I created with the help of using SurveyMonkey.

12. Production Process https://hosbeg.com/the-magazine-production-process/
The first stage of the Production plan, what to understand the first 4 stages of the production process as shown
above.
These first stages helped me with the planning for my ‘Four Week Production Plan’, and this also gave me a
rough idea as to what i should include in each day over the four week plan.

13. Production Process (continued) https://hosbeg.com/the-magazine-production-process
/
This is the second stage of the Production Process, as for the last two weeks of my production plan, I had to
include the four different stages as shown above. Along with each of the four stages, I had to include brief detail
as to the what must be done each day and the staff that would be working on that day.

14. Four Week Production Plan
The company editors, proofreaders and management company, would be running a tight schedule as how they
would check, redo and complete everything. Photoshop editors would be split into three different section in
relation to the front cover, dps and backpage, Writers would be typing key context for the magazine such as
interviews and reviews. Once this is completed, a draft is printed and proofreaders check and indicate any
errors or improvements that needed to be changed.

15. Four Week Production Plan
As for the second week, this was when the different staff groups would be starting and working on their
assigned job. For instance, Journalists would go out and do interviews on popular artists and reviews on special
music events such as concerts. Photographer would capture high-quality shots for the magazine front cover,
double page spreads and back page advertisement. There would also be a quality check on the images and
interview drafts before the editing process begins

16. Four Week Production Plan
With my third week of production, this was the pressure week when the staff and employees would be working
long hours to meet deadlines, such as the proofreaders and sub-editors would be working on the content and
context of the magazine. And near the end of the week, manage would plan the final week of production as to
what must be completed, check and printed.

17. Four Week Production Plan
The final week, is when last minute changes are made, front covers, dps’ and backpages are completed,
checked and sent. Proofreaders do a final check and is then sent of to print. Planning and distributing the
magazine is discussed and once printed the correct amount of monthly copies the magazines are then
packaged and sent by the end of the week.

18. Calendar Events; Issue Date: 07/07/2018
For the calendar events, both magazines are broken down and briefed. Both magazines must relate to the four
questions as shown above. Points such as the issue date are explained, any problems that the public may have
with this magazine due to the issue date, why is this an appropriate issue date for the aimed target audience
and why is this issue date suitable.

19. Profit and Loss Breakdown
Equipment
Cost
Staff and Cost Advertising
Revenue
Printing Quotes
and Cost
Marketing Magazine
(Selling the
Magazine)
Number of
Magazines Sold
Advertising Subscription
Sale
£1,904,000.0
0 +
£1,680.00 +
£1,799.70 +
£4,470.00 +
£504.00 +
£279.00 +
£3,599.70 +
£1,019.50 +
£1,468.15 +
£301.20 +
£239.70 +
£524.75 +
£1,979.94 +
£3,844.36
£23,523 +
£17,968 +
£15,611 +
£13,503 +
£22,861 +
£16,013 +
£15,688 +
£15,670 +
£23,791 +
£23,934
£230,650 +
£172,400 +
£145,150
£1,832.63 +
£20.35
2000 copies made
and sold x £3.50
each x 12 months
2000 each
£3.50
£43,145,000 +
£29,570,000 +
£29,030,000
25 magazines
each costing
£3.50
=
£1,925,710.0
0
= £188,562 = £548,200 = £1,852.98 = £84,000 = £7,000 = £101,745,000 = £87.50
Total Loss = 2,475,951.54 Total Profit = £101,836,078.50
Managing and calculating the pricing of the magazine would be difficult, however, I managed to work out and
separate the profit gained and the loss, ranging from advertising to budgeting the cost of the equipment and
staff

20. Location Recce - TeensRule
Giving a brief breakdown of my magazine and the risks that
would occur and how this could be resolved. I completed this
for the three key sections of my magazine; front cover, dps
and backpage.

21. Location Recce - RockStars
I also did the same for my second magazine, as well as include
evidence of requiring consent from our chosen model.

22. Proposal - TeensRule
Being able to have a breakdown of my first magazine and suggest the key features, such as; what is the target
audience, how much would the magazine cost, the style and approach of the magazine and the frequency of the
magazine.

23. Proposal - RockStars
I also did this with my second magazine, and detailed the same feature that I needed to focus on, in order to
have a successful magazine.

24. Photoshoot Plan - TeensRule
Also with my first
magazine, the idea of
creating a photoshoot
plan, helped me plan the
necessities that I needed
to complete my
magazine, such as the
shooting location, what
the wardrobe would look
like.

25. Photoshoot Plan - RockStars
I also did the same with my second magazine,
however, I changed the wording of everything, and
explained in detail as to why this was important.
For instance, the colour scheme that would suit the
genre and the project description, as to how this
would be helpful in my unit 13 project.

26. Equipment Cost
Office Workspace £1,360 p/m 1,400sq ft (130 sq m) £1,904,000.00
Equipment Price Amount Total
Office Chairs £56.00 30 £1,680.00
Tables £59.99 30 £1799.70
Pens £4.47
Pack of 50
1000 £4470.00
Paper £5.04
100 Sheets
100 £504.00
Printer £139.50 2 £279.00
Computer £119.99 30 £3599.70
Working out the price and quantity need for the company was very helpful as I was able to calculating the total
budget for each equipment. As the needed equipment shown, this would be very helpful in the production of my
magazine and also understand the fund of replacements of equipment items such as; paper, printer ink and
pens.

27. Equipment Cost
Equipment Price Amount Total Price
Printing Ink £20.39
Pack of 2
50 £1019.50
Camera £293.63 5 £1468.15
Keyboard £10.04 30 £301.20
Mouse £7.99 30 £239.70
Photography Studio £104.95 5 £524.75
Lighting Equipment £329.99 6 £1979.94
Adobe Creative Cloud £73.93 N/A £3844.36
I also did the same with the second half of the equipment needed, as well as include the needed computer
software that is needed to produce my magazine, such as Photoshop and Bridge. The second half of the
equipment needed with be a loss in cost which will have an impact on the profit and loss annual breakdown,
however, the equipment will be useful in the production of the magazine.

28. Staff and Cost
Quantity Job
x2 Publisher
x2 Editor and Layout
x5 Journalist
x3 Photographer
x4 Marketing
x2 Design and Graphics
x3 Quality Control (Director)
x5 Writer
x1 Finance Budget Management
x3 Proper Management (Schedule)
Salary Range
£23,523 - £52,026
£17,968 - £40,000
£15,611 - £40,183
£13,503 - £34,411
£22,861 - £50,116
£16,013 - £30,181
£15,688 - £33,835
£15,670 - £34,783
£23,791 - £64,669
£23,934 - £43,489
Being able to manage the quantity
of staff member and calculating
their and average salary range.
I was able to work out the how
much each member would get paid
per week, due to the salary range
per year.
The number of company members
hired will also have an impoact
towards the annual profit and loss
breakdown, however, the amout of
members with a specific job will
help with the monthly, ‘Four Week
Production Process/Plan’

29. Definition: When a magazine has included content which is copyrighted and if someone else includes this
information then they have to pay the original magazine.
Who are they?
NLA royalties is a publisher which was established in 1996 by eight national Newspaper Companies to protect
the industry copyright. They have their own magazine rights of licensing and database business, they provide
access and license of the re-use publishers content.
What do they do?
The company manages the rights of thousands of print and web titles, as well as they also act as a fast and
effective supplier of original quality articles and online story-news towards the media monitoring agencies and
clients. The NLa media access manages copyright for the media monitoring, they also have the authority of the
Copyright Designs & Patents Act 1988.
RockStars
With the production and distribution of my rock magazine ‘RockStars’ I plan to have the company NLA validate
my magazine which licenses the product before international distribution. NLA are a newspaper licensing
company which sells copying licenses to newspapers and magazine content. Q magazine, along with many
others which are owned by the Bauer Media Company are subscribed to the NLA
http://www.nlamediaaccess.com/default.aspx?tabId=40
Royalties

30. IP/Watermark Example
For example: Content that usually has copyright can be referred to as Intellectual Property (IP) and this is
protected by the law. IP can be divided into two categories; Industrial Property and Copyright. . As well as IP on
printed work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use your
information/ ideas.
IP/Watermark
Founded in the year of 1895,with many offices located in Melbourne, Sydney and Perth along with many of its
associates around the world, Watermark allows the delivered accessible, timely and proactive services. The
company works with brands and the strategy of one’s perspective mindset.
Background history
As the business has been working for over 155 years, it is the oldest trademark firm still practising in Australia,
along with the interesting rich history, which the business does not hesitate to include and also the helping of
smart people to protect and defend the intellectual property. The founder Edward Waters, make a journey from
London to Australia at the age of 18 as he wanted to make his mark on a fledgling colonial empire.
Watermark
http://www.watermark.com.au/about/

31. Data Protection
The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all
computers or otherwise organised in paper filing systems. This also follows the EU Data Protection Directive of
1995 protection processing and the movement of data. The legal rights of the many individuals has to control
the information themselves. However, a small part of this act does not imply to the domestic use; such as
keeping someone's personal home address within a personal home address book.
The original name of ‘The 1998 Act’ was then replaced by the ‘Data Protection Act 1984’ and the ‘Access to
Personal Files Act 1987’: A list of links to the lists of the Acts of Parliament of the UK and contains information
on the series of acts of a similar purpose, which implies to the EU ‘Data Protection Directive 1995’: The direct
protection of individuals with regarding the processing of personal data, along the adopting of the 1995 EUD
(European Union Directive) in which this regulates the processing of personal data with in the EU.. In addition,
the ‘Privacy and Electronic Communications (EC Directive) Regulations 2003’ required requirements for most
electronic marketing, for example an opt in box.
https://en.wikipedia.org/wiki/Data_Protection_Act_1998

32. IPSO - Independent Press Standards Organisation
https://www.ipso.co.uk/make-a-complaint/
Initial Assessment
I the company is unable to deal with the complaint with they will explain why the are unable to forward the
concerns and copy the complaint to send a letter to their public application. All the complainants will be notified
that their complaint will be handled.
Referral to the Publication
In the normal circumstances, the IPSO, will handle with the concerns, unless it has not been resolved within the
next 28 days.
Investigation
IPSO will seek a mediate satisfactory outcome, if the complaint is appropriate, IPSO potentially require the
following:
➔ the publication of a correction, clarification or apology
➔ the publication of a letter or article by a complainant
➔ a private letter of apology
➔ amendments to an online article or removal of material
➔ assurances about future publication or conduct.
Adjudication by the Complaints Committee
If the complaint remains unresolved, the known ‘Complaint Committee’ will determine whether it has breached
the ‘Editors Code’. Then they will take account, the information which has been from both sides of the complaint,
and will publish its decision setting out whether the Editors’ Code has been Breached.

33. Anonymity
All of the IPSO’s decisions are published by the Rulings section of their website, although with special
circumstances, for example, a Court Order. If the public has any concerns about publication of a decision, they will
be given the opportunity to raise them before the CC (Complaints Committee) and consider a complaint.. The
company is well satisfied that the complaint has a legal right but be anonymous. In the consideration of the
requests of the decisions must be anonymised, the Committee takes into account;
● If the subject includes information that is private/ sensitive - cause distress, embarrassment or harm.
● Whether inclusion of the complainant’s name in a decision could lead to significant harm.
● Inclusion of the complainant’s name in the decision could represent a specific threat towards their security
Review
If the complaint has been the subject of a decision in relation to the investigation, any request for e review must be
written within the space of a 14 day period and whether if it considers the process of a substantial flaw.
Individuals with Disabilities
The company will make reasonable adjustments that would justify the their ordinary procedures in order to suits
their, requirements/ needs. The IPSO must ensure that the complaint process is “transparent” as well as effective.
If they are unable to meets the request to the complainant fully, the company will explain why this action cannot
follow through completely.
Unacceptable behaviour caused by the complainants
In a few cases the company can undergo some distressing circumstances that will/ may need significant
assistance. Although in small cases, the complainants seek to interact will the company's staff in a inappropriate
way. The company upholds Regulations that can be clear on the rejection without further consideration.
IPSO (continued)
https://www.ipso.co.uk/make-a-complaint/complaints-process/

34. Editors Code of Practice (continued)
https://www.ipso.co.uk/editors-code-of-practice/
1. Accuracy
Must not publish inaccurately that may mislead the informational message, along with the appropriate use
of images and headlines. As such of an insignificant accuracy, it must be easily and quickly corrected.
2. Privacy
The company wants everyone to have the respect for their own private life. As considering an individual’s
reasonable exception for them to have their own privacy.
3. Harassment
As of journalists, there are no needs for the use of intimidation or pursuit to any means necessary of
harassment. There must not be any persistence of questioning/telephoning or photography of individuals
when they are asked to desist. Editors must also ensure that the principles are continuously observed
and asked to leave or to be no longer followed.
4. Intrusion into grief
In some cases involving grief, all approaches must be made with sympathy and publication handling
sensitively. However, these must not restrict the right of reporting legal procedures.
5. Reporting Suicide
In the case that it may lead to something like this,to prevent the simulative act, this should be taken with
care and avoid the release of excessive detail.

35. Editors Code of Practice (continued)
https://www.ipso.co.uk/editors-code-of-practice/
1. Children
Young children must not be approached or photograph at school without the permission of the school
authorities. Under the age of 16, the must not be interviewed on any issues that may involve themselves or
any other child - unless the custodial parent gives consent.
2. Children in Sex Cases
In any press that may involve a child, and also sexual offense against the child
The child, nor the adult must not be identified
Care must be taken into consideration if the report implies the relationship between the accused and the
child.
3. Victim Sexual Assault
There need be no publishing of any materials in relation to leading into the identification of a victim of an
sexual assault; only if there is a adequate of justification and they are legally free to do so.
4. Discrimination
Avoiding prejudicial reference towards the individuals; race, colour, ethnicity, gender or mental illness or
disability.
5. Financial Journalism
There must be no buying or selling of either direct or nominees or agents that shares securities about which
they intend to write in the near future.

36. Definition:
Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t
print, publish, perform, film, or record literary, artistic or musical material that already exists.
Copyright changed in 1998 allowing writers and photographers their own rights of photocopy
version and reproduction in book.
RockStars
As I will become a member of the ABC company, I will ensure that my magazine will have
copyright and prevent advertisement illegally because, by being a part of the ABC, my content
will only be produced with the use of written permission, in such a case of Copyright ©
Therefore, with my magazine, I want my magazine to have a ‘Standing Plan’ which would
prevent any consumers to any other companies to copy my magazine and use/ sell the
magazine as their own product. In addition, the company: ABC will help deliver my magazine to
make sure that the content meets industrial standards and the verification of the data given and
prevent advertisers from using my magazine. Finally, with my magazine, I aim to deliver a
advantage of copyright with each magazine that is produced and sold, along with the content
and the images industry approved and licensed with the copyright logo.
https://www.abc.org.uk/standards#rsgs
Legal and Ethical Issues - Copyright ©

37. Offensive Language
As shown in the screenshots above, I was very mindful in the
wording of my cover lines, as well as the main headlines.
I wanted my content to be eye-catching as well as appropriate
for my target audience.
In addition, with both my magazines, I aimed to make the
context appropriate for both genders and the public of the
young and old.

38. Final Magazines; Front Covers, DPS’ and Backpage

39. Conclusion
Overall, the constructive feedback that I received from my pitch was very useful with the suggesting of the
improvements; as such the usefulness of the website ‘SurveyMonkey’ was very effective in the presentation of
my results per question.
In addition, the feedback I got my my teacher through the ‘Witness Statement’ was very beneficial when
receiving the feedback of improvements.
From the five questions, as shown in the previous slides, the data I got helped me understand what helpful
improvements would have made my pitch appear more professional as well as projecting confidence.
Within LO5, I was able to depict and suggest the requirements needed for my magazine, such as the
Production Plan and Budgeting Costs, as well as awareness of what goes into the magazine for instance,
Offensive Language or Slander/Libel.
Moreover, I had to be aware of “Intellectual” (property refers to the ownership of intangible and non-physical
goods. This includes ideas, names, designs, symbols, artwork, writings, and other creations. It also refers to
digital media, such as audio and video clips that can be downloaded online.) content within my magazine.