2. Contents
Witness Statement Slide
TeensRule Corrections to
Photoshop Work
Slide
Corrections to Pitch Slide
Breakdown of Survey Monkey Slide
Production Plan/Process Slide
Calendar Events Slide
Profit and Loss Breakdown Slide
Risk Assessment/ Location
Recce
Slide
Proposals Slide
Photoshoot Plan Slide
Equipment and Staff Cost Slide
Royalties Slide
Watermark Slide
Data Protection Act Slide
Ipso and ASA Slide
Editors Code of Practice Slide
Copyright Slide
Final Magazines Slide
Conclusion Slide
3. Witness Statement From the feedback that I
have received from my
teacher, I included
everything from the āUnit 13
Checklistā into my pitch
As well as some feedback
on What Went Well during
the presentation of my
pitch.
Helpful feedback such as,
presenting very
professionally, covering all
the documents and
detailing my slide
(developing them further
through explanations) was
very helpful for me.
4. Witness Statement As well as receiving a WWW, I also got
helpful feedback on what I could improve
on.
With my improvements, I will alter them
and include screenshots and explain how
I have developed them further.
Along with the improvements on my
Photoshop work, I would improve my
Front cover for my first magazine,
(TeensRule) as well as the DPS by
including a Drop Capital to make it look
more professional.
However, I will also improve my second
magazine to make it relate more to the
Rock Genre.
5. TeensRule - Corrections to Photoshop Work; Front Cover
ā I altered the width of the
masthead which made it
stand out more to my
target audience
ā I also moved my main
image slightly more
towards the centre of the
magazine.
ā I positioned and resized
the main headline and the
pull quote underneath to
make a it a bit more
readable and clear.
ā Then I moved the barcode,
price, web address and
social medias more
towards the left side of the
magazine, which presents
more of the main image
ā Finally, I changed the
Supreme logo by making
the drop shadow more
opaque and give a better
effect to the logo.
6. RockStars - Corrections to Photoshop Work;
Front Cover ā First I made my main image
more bigger which made it
more of the focal point
ā Then I changed the size of
the Strapline and positioned
it more towards the
coverlines.
ā I then moved the Beats
logo and placed it more
underneath the anchorage
text.
ā Finally, I altered the size of
the main headline, by
making it smaller and a little
more wider, which then
made the main image stand
out more.
7. TeensRule - Corrections to Photoshop Work; DPS
Overall, I really like how the magazine suits the genre of hip-hop, and that the colour scheme is very complimentary.
What I changed with my double page spread was that I decided to change the main image/ background into black and white
leaving the candle flame in colour.
I also, added the letter āTā behind the text, this made the magazine stand out more, as well as present quite a simplistic and
unique style.
8. RockStars - Corrections to Photoshop Work; DPS
What I decided to change with my dps, what to
change the āPull quoteā and simplify it more,
therefore, I went for a black text and removed the
rectangular background.
I also added a drop shadow to one of my main
image and placed it more the red border to present
more a 3D/pop effect.
9. TeensRule - Corrections to Photoshop Work; Backpage
Firstly, I wanted to change
the concept of having the
Canon logo stand out more,
therefore, I decided to make
the logo bigger in size and
place it over the main image.
Secondly, I wanted to
change the main image,
therefore, I selected the
image, leaving out the canon
camera and changed the
image to black and white.
10. Rocktars - Corrections to Photoshop Work; Backpage
What i decided to do with
this back page, was that i
wanted it to be more out
there; therefore I went onto
a different approach to
present the menās fashion
advertisement
I copied the image twice,
and changed the opacity of
each, then selected the
image and painted it in a
different colour with a light
opacity; I also, spread the
image out a bit more.
Finally, I changed the drop
shadow effect of the āYSLā
logo which made the logo
pop out more.
11. Survey Monkey Breakdown
To help me with any improvements that my pitch needed, emailed my classmate the link
to the survey that I created with the help of using SurveyMonkey.
12. Production Process https://hosbeg.com/the-magazine-production-process/
The first stage of the Production plan, what to understand the first 4 stages of the production process as shown
above.
These first stages helped me with the planning for my āFour Week Production Planā, and this also gave me a
rough idea as to what i should include in each day over the four week plan.
13. Production Process (continued) https://hosbeg.com/the-magazine-production-process
/
This is the second stage of the Production Process, as for the last two weeks of my production plan, I had to
include the four different stages as shown above. Along with each of the four stages, I had to include brief detail
as to the what must be done each day and the staff that would be working on that day.
14. Four Week Production Plan
The company editors, proofreaders and management company, would be running a tight schedule as how they
would check, redo and complete everything. Photoshop editors would be split into three different section in
relation to the front cover, dps and backpage, Writers would be typing key context for the magazine such as
interviews and reviews. Once this is completed, a draft is printed and proofreaders check and indicate any
errors or improvements that needed to be changed.
15. Four Week Production Plan
As for the second week, this was when the different staff groups would be starting and working on their
assigned job. For instance, Journalists would go out and do interviews on popular artists and reviews on special
music events such as concerts. Photographer would capture high-quality shots for the magazine front cover,
double page spreads and back page advertisement. There would also be a quality check on the images and
interview drafts before the editing process begins
16. Four Week Production Plan
With my third week of production, this was the pressure week when the staff and employees would be working
long hours to meet deadlines, such as the proofreaders and sub-editors would be working on the content and
context of the magazine. And near the end of the week, manage would plan the final week of production as to
what must be completed, check and printed.
17. Four Week Production Plan
The final week, is when last minute changes are made, front covers, dpsā and backpages are completed,
checked and sent. Proofreaders do a final check and is then sent of to print. Planning and distributing the
magazine is discussed and once printed the correct amount of monthly copies the magazines are then
packaged and sent by the end of the week.
18. Calendar Events; Issue Date: 07/07/2018
For the calendar events, both magazines are broken down and briefed. Both magazines must relate to the four
questions as shown above. Points such as the issue date are explained, any problems that the public may have
with this magazine due to the issue date, why is this an appropriate issue date for the aimed target audience
and why is this issue date suitable.
19. Profit and Loss Breakdown
Equipment
Cost
Staff and Cost Advertising
Revenue
Printing Quotes
and Cost
Marketing Magazine
(Selling the
Magazine)
Number of
Magazines Sold
Advertising Subscription
Sale
Ā£1,904,000.0
0 +
Ā£1,680.00 +
Ā£1,799.70 +
Ā£4,470.00 +
Ā£504.00 +
Ā£279.00 +
Ā£3,599.70 +
Ā£1,019.50 +
Ā£1,468.15 +
Ā£301.20 +
Ā£239.70 +
Ā£524.75 +
Ā£1,979.94 +
Ā£3,844.36
Ā£23,523 +
Ā£17,968 +
Ā£15,611 +
Ā£13,503 +
Ā£22,861 +
Ā£16,013 +
Ā£15,688 +
Ā£15,670 +
Ā£23,791 +
Ā£23,934
Ā£230,650 +
Ā£172,400 +
Ā£145,150
Ā£1,832.63 +
Ā£20.35
2000 copies made
and sold x Ā£3.50
each x 12 months
2000 each
Ā£3.50
Ā£43,145,000 +
Ā£29,570,000 +
Ā£29,030,000
25 magazines
each costing
Ā£3.50
=
Ā£1,925,710.0
0
= Ā£188,562 = Ā£548,200 = Ā£1,852.98 = Ā£84,000 = Ā£7,000 = Ā£101,745,000 = Ā£87.50
Total Loss = 2,475,951.54 Total Profit = Ā£101,836,078.50
Managing and calculating the pricing of the magazine would be difficult, however, I managed to work out and
separate the profit gained and the loss, ranging from advertising to budgeting the cost of the equipment and
staff
20. Location Recce - TeensRule
Giving a brief breakdown of my magazine and the risks that
would occur and how this could be resolved. I completed this
for the three key sections of my magazine; front cover, dps
and backpage.
21. Location Recce - RockStars
I also did the same for my second magazine, as well as include
evidence of requiring consent from our chosen model.
22. Proposal - TeensRule
Being able to have a breakdown of my first magazine and suggest the key features, such as; what is the target audience, how
much would the magazine cost, the style and approach of the magazine and the frequency of the magazine.
23. Proposal - RockStars
I also did this with my second magazine, and detailed the same feature that I needed to focus on, in order to have a successful
magazine.
24. Photoshoot Plan - TeensRule
Also with my first
magazine, the idea of
creating a photoshoot
plan, helped me plan the
necessities that I needed
to complete my
magazine, such as the
shooting location, what
the wardrobe would look
like.
25. Photoshoot Plan - RockStars
I also did the same with my second magazine,
however, I changed the wording of everything, and
explained in detail as to why this was important.
For instance, the colour scheme that would suit the
genre and the project description, as to how this
would be helpful in my unit 13 project.
26. Equipment Cost
Office Workspace Ā£1,360 p/m 1,400sq ft (130 sq m) Ā£1,904,000.00
Equipment Price Amount Total
Office Chairs Ā£56.00 30 Ā£1,680.00
Tables Ā£59.99 30 Ā£1799.70
Pens Ā£4.47
Pack of 50
1000 Ā£4470.00
Paper Ā£5.04
100 Sheets
100 Ā£504.00
Printer Ā£139.50 2 Ā£279.00
Computer Ā£119.99 30 Ā£3599.70
Working out the price and quantity need for the company was very helpful as I was able to calculating the total
budget for each equipment.
27. Equipment Cost
Equipment Price Amount Total Price
Printing Ink Ā£20.39
Pack of 2
50 Ā£1019.50
Camera Ā£293.63 5 Ā£1468.15
Keyboard Ā£10.04 30 Ā£301.20
Mouse Ā£7.99 30 Ā£239.70
Photography Studio Ā£104.95 5 Ā£524.75
Lighting Equipment Ā£329.99 6 Ā£1979.94
Adobe Creative Cloud Ā£73.93 N/A Ā£3844.36
I also did the same with the second half of the equipment needed, as well as include the needed computer
software that is needed to produce my magazine, such as Photoshop and Bridge.
28. Staff and Cost
Quantity Job
x2 Publisher
x2 Editor and Layout
x5 Journalist
x3 Photographer
x4 Marketing
x2 Design and Graphics
x3 Quality Control (Director)
x5 Writer
x1 Finance Budget Management
x3 Proper Management (Schedule)
Salary Range
Ā£23,523 - Ā£52,026
Ā£17,968 - Ā£40,000
Ā£15,611 - Ā£40,183
Ā£13,503 - Ā£34,411
Ā£22,861 - Ā£50,116
Ā£16,013 - Ā£30,181
Ā£15,688 - Ā£33,835
Ā£15,670 - Ā£34,783
Ā£23,791 - Ā£64,669
Ā£23,934 - Ā£43,489
Being able to manage the
quantity of staff member and
calculating their and average
salary range.
I was able to work out the how
much each member would get
paid per week, due to the
salary range per year.
29. Royalties - is when a magazine has included content which is copyrighted and if someone else includes this information
then they have to pay the original magazine.
The NLA are a newspaper licensing company which sells copying licenses to newspapers and magazine content. Q magazine,
along with many others which are owned by the Bauer Media Company are subscribed to the NLA
Who are they?
NLA royalties is a publisher which was established in 1996 by eight national Newspaper Companies to protect the industry
copyright. They have their own magazine rights of licensing and database business. They provide access and license of the
re-use publishers content. In the year 2014, more that 9,500 organisations relied on the NLAās annual license, and 33 monitoring
agencies in 10 different countries.
What do they do?
The company manages the rights of thousands of print and web titles, as well as they also act as a fast and effective supplier of
original quality articles and online story-news towards the media monitoring agencies and clients. The NLa media access
manages copyright for the media monitoring, they also have the authority of the Copyright Designs & Patents Act 1988.
Furthermore, the company has invested in more than Ā£20 million in a proprietary database system. Finally, NLA media access
supports some key initiatives on behalf of many publishers; the journalism Diversity Fund helps students from diverse
backgrounds to train as journalists so they can get started in the industry.
http://www.nlamediaaccess.com/default.aspx?tabid=46
http://www.nlamediaaccess.com/default.aspx?tabId=40
Royalties
30. IP/Watermark Example
For example: Content that usually has copyright can be referred to as Intellectual Property (IP) and this is
protected by the law. IP can be divided into two categories; Industrial Property and Copyright. . As well as IP on
printed work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use your
information/ ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to
get and costs over $7000 in fees. THEN relate to the magazine you are researching
IP/Watermark
Founded in the year of 1895, āWatermark is an Australian intellectual property firm renowned for delivering
exceptional client care to match its peerless IP knowledge.ā With many offices located in Melbourne, Sydney and
Perth along with many of its associates around the world, Watermark allows the delivered accessible, timely and
proactive services. The company works with brands and the strategy of oneās perspective mindset.
Background history
As the business has been working for over 155 years, it is the oldest trademark firm still practising in Australia,
along with the interesting rich history, which the business does not hesitate to include and also the helping of
smart people to protect and defend the intellectual property. The founder Edward Waters, make a journey from
London to Australia at the age of 18 as he wanted to make his mark on a fledgling colonial empire. The industry
boomed in Australia and ;
Watermark
http://www.watermark.com.au/about/
31. Data Protection
The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all computers or otherwise
organised in paper filing systems. This also follows the EU Data Protection Directive of 1995 protection processing and the
movement of data. The legal rights of the many individuals has to control the information themselves. However, a small part of this
act does not imply to the domestic use; such as keeping someone's personal home address within a personal home address
book. This act can be defined as a eight data protection principles to ensure that information is processed lawfully.
The original name of āThe 1998 Actā was then replaced by the āData Protection Act 1984ā and the āAccess to Personal Files Act
1987ā: A list of links to the lists of the Acts of Parliament of the UK and contains information on the series of acts of a similar
purpose, which implies to the EU āData Protection Directive 1995ā: The direct protection of individuals with regarding the
processing of personal data, along the adopting of the 1995 EUD (European Union Directive) in which this regulates the
processing of personal data with in the EU.. In addition, the āPrivacy and Electronic Communications (EC Directive) Regulations
2003ā required requirements for most electronic marketing, for example an opt in box.
The link shown above, along the example images shown below are what the Data Protection Programme issues the Eight
Principles of storing data
https://en.wikipedia.org/wiki/Data_Protection_Act_1998
33. IPSO - Independent Press Standards Organisation
https://www.ipso.co.uk/make-a-c
omplaint/
https://www.ipso.co.uk/make-a-c
omplaint/complaints-process/
Initial Assessment
I the company is unable to deal with the complaint with they will explain why the are unable to forward the concerns and copy the
complaint to send a letter to their public application. All the complainants will be notified that their complaint will be handled.
Referral to the Publication
If the complaint has reached a possible āEditorās Codeā and a complainant has not previously complained, then the company passes
the complaint to generally to the editor. In the normal circumstances, the IPSO, will handle with the concerns, unless it has not been
resolved within the next 28 days.
Investigation
If the complaint has not been resolved by the PIP (publicationās internal procedures) during a referral period, with the agreement,
IPSO will investigate about the complaint. IPSO will seek a mediate satisfactory outcome, if the complaint is appropriate, IPSO
potentially require the following:
ā the publication of a correction, clarification or apology
ā the publication of a letter or article by a complainant
ā a private letter of apology
ā amendments to an online article or removal of material
ā assurances about future publication or conduct.
Adjudication by the Complaints Committee
If the complaint remains unresolved, the known āComplaint Committeeā will determine whether it has breached the āEditors Codeā.
Then they will take account, the information which has been from both sides of the complaint, and will publish its decision setting out
whether the Editorsā Code has been Breached.
Outcomes
If the CC determines that the Editors code has been breached, then the require of the publication of the upheld adjudications. If the
Committee finds the arrangements of upholding the standards, the IPSO will inform the publisher about writing further remedial
actions which are required to ensure that the publication meets the requirements of the Editorsā Code.
34. Anonymity
All of the IPSOās decisions are published by the Rulings section of their website, although with special circumstances, for example, a
Court Order. If the public has any concerns about publication of a decision, they will be given the opportunity to raise them before the
CC (Complaints Committee) and consider a complaint. The CC considers requests that the material should not be included in the
published decision on a case-by-case basis, however, this can start from a standpoint that the decisions should be published in full.
The company is well satisfied that the complaint has a legal right but be anonymous. In the consideration of the requests of the
decisions must be anonymised, the Committee takes into account;
ā If the subject includes information that is private/ sensitive - cause distress, embarrassment or harm.
ā If the decision could identify the complainant as a confidential source.
ā Whether inclusion of the complainantās name in a decision could lead to significant harm.
ā Inclusion of the complainantās name in the decision could represent a specific threat towards their security
To avoid prejudging a complaint, the Committee will generally grant anonymity where it can appear that there is a significant overlap
between the reasons for the anonymity request. However, if they decline your request/ the grounds of the complaint, there will be an
opportunity to withdraw the complaint.
Review
If the complaint has been the subject of a decision in relation to the investigation, any request for e review must be written within the
space of a 14 day period and whether if it considers the process of a substantial flaw. If the reviews agree, the decision will be
reviewed by the Complaints Reviewer, and the IPSOās staff will decide whether to refer the complaint to the Complaints Reviewer.
Confidentiality
The complainants along with the public, should have full confidence on the privacy and should be respected. In order for the
company to investigate effectively, the party publishes information that has been provided as a part of the investigation and must only
be used for the purpose of the complaint. Repetition/ Deliberate disclosure of the confidential information by a newspaper or
magazine, may be regarded by the IPSO as of raising concerns about the publicationās standards.
IPSO (continued)
https://www.ipso.co.uk/make-a-complaint/
https://www.ipso.co.uk/make-a-complaint/complaints-process/
35. Simultaneous Correspondence
The company acknowledges that the parties may wish to engage in the Confidential Correspondence the press complaints, however,
do not seek to prevent that the IPSO processes expressly recognise the right for the complainant to complaint directly to the
publication. The complainants and the publications will be notified at the start of the investigation, if the parties proceed to engage in
direct correspondence that should conduct through the IPSO.
Multiple Complaints
In case the IPSO receive a large volume of complaints which relate to a general point of fact, the complaints will be organised into a
single āLeadā or āSummaryā complaint(s). Unless a lead complaint is selected, other complaints will receive an explanation for this.
This will continue, until the lead complaint selections is resolved and a resolution statement is then published to the other
complainants.
Individuals with Disabilities
The company will make reasonable adjustments that would justify the their ordinary procedures in order to suits their, requirements/
needs. The IPSO must ensure that the complaint process is ātransparentā as well as effective. If they are unable to meets the request
to the complainant fully, the company will explain why this action cannot follow through completely.
IPSO (continued) https://www.ipso.co.uk/make-a-complaint/
https://www.ipso.co.uk/make-a-complaint/complaints-process/
Unacceptable behaviour caused by the
complainants
In a few cases the company can undergo some
distressing circumstances that will/ may need
significant assistance. Although in small cases, the
complainants seek to interact will the company's
staff in a inappropriate way. The company upholds
Regulations that can be clear on the rejection
without further consideration. However, IPSO do not
expect their staff to tolerate unacceptable behaviour
as such in the example shown on the right.
36. Editors Code of Practice
https://www.ipso.co.uk/editors-code-of-practice/
The IPSO has a strict Editors Code of Practice which consist of the follow the strict guidelines; as
presented in the example below. The Code - is a preamble and public to interest the exceptions. They
are what the company calls āSet Frameworkā which is at the highest professional standards of the
company staff and the press; who subscribe to the āIndependent Press Standards Organisationā to
maintain. Their system of voluntary self-regulations which consist of a; binding and contractual
commitment. It is also the responsibility of the editors and the publishers to follow the code towards the
editorial material of both printed and online versions in their publications.
1. Accuracy
Must not publish inaccurately that may mislead the informational message, along with the appropriate
use of images and headlines. As such of an insignificant accuracy, it must be easily and quickly
corrected.
2. Privacy
The company wants everyone to have the respect for their own private life. As considering an
individualās reasonable exception for them to have their own privacy.
3. Harassment
As of journalists, there are no needs for the use of intimidation or pursuit to any means necessary of
harassment. There must not be any persistence of questioning/telephoning or photography of
individuals when they are asked to desist. Editors must also ensure that the principles are continuously
observed and asked to leave or to be no longer followed.
4. Intrusion into grief
In some cases involving grief, all approaches must be made with sympathy and publication handling
sensitively. However, these must not restrict the right of reporting legal procedures.
5. Reporting Suicide
In the case that it may lead to something like this,to prevent the simulative act, this should be taken
with care and avoid the release of excessive detail.
37. Editors Code of Practice (continued)
1. Children
Young children must not be approached or photograph at school without the permission of the school authorities. Under the age of 16, the must not be
interviewed on any issues that may involve themselves or any other child - unless the custodial parent gives consent.
2. Children in Sex Cases
In any press that may involve a child, and also sexual offense against the child
The child, nor the adult must not be identified
Care must be taken into consideration if the report implies the relationship between the accused and the child.
3. Hospitals
Journalists must obtain permission and have restrictions on inruding privacy. In particular about individuals in hospitals and or similar institutions.
4. Reporting Crime
Close family members of the persons convicted crime should not be identified without the excuse of their consent. This can also regard to the vulnerable
position of children under the age of 18, and editors should generally avoid the use of naming the children under the age of 18 after they have been arrested for
a criminal offense before they appear in the youth court.
5. Clandestine devices and Subterfuge
The press must restrict themselves from seeking to publish any material that may acquire the use of hidden camera or listening devices, such interception of
mobile phone calls, messages or emails. If engaging any misrepresentation, including agents, this can be justified by the public interest.
6. Victim Sexual Assault
There need be no publishing of any materials in relation to leading into the identification of a victim of an sexual assault; only if there is a adequate of
justification and they are legally free to do so.
7. Discrimination
Avoiding prejudicial reference towards the individuals; race, colour, ethnicity, gender or mental illness or disability.
8. Financial Journalism
There must be no buying or selling of either direct or nominees or agents that shares securities about which they intend to write in the near future.
https://www.ipso.co.uk/editors-code-of-practice/
38. 1. Confidential Sources
Journalists must have no moral obligations as to protect the confidential sources of information.
2. Witness Payments in Criminal Trials
ā No payment or offer to the payment towards a witness.
ā Where proceedings are not yet active but are likely to, editors must make or offer any
source of payment to any person who may be reasonably be expected to be called as a
witness.
ā In no circumstances should such payment occur or be conditional on the outcome of a trial.
3. Payment to Criminals
Journalists must not offer any source of payment to have in return any source to stories,
information or pictures, that may lead to the exposure of the crime. This must not be made directly
by the agents into the convicted criminals or have any reference into their family, friends or close
colleagues.
4. The Public Interest
As of the exceptions as to where they can be demonstrated to be in the public interest.
The example shown, explains what the public interest, do in relation to the exceptions of the
clauses marked; *
Editors Code of Practice (continued)
https://www.ipso.co.uk/editors-code-of-practice/
40. Offensive Language
As shown in the screenshots above, I was very
mindful in the wording of my cover lines, as well as
the main headlines.
I wanted my content to be eye-catching as well as
appropriate for my target audience.
In addition, with both my magazines, I aimed to make
the context appropriate for both genders and the
public of the young and old.
42. Conclusion
Overall, the constructive feedback that I received from my pitch was very useful with the
suggesting of the improvements; as such the usefulness of the website āSurveyMonkeyā was
very effective in the presentation of my results per question.
In addition, the feedback I got my my teacher through the āWitness Statementā was very
beneficial when receiving the feedback of improvements.
From the five questions, as shown in the previous slides, the data I got helped me understand
what helpful improvements would have made my pitch appear more professional as well as
projecting confidence.
Within LO5, I was able to depict and suggest the requirements needed for my magazine, such
as the Production Plan and Budgeting Costs, as well as awareness of what goes into the
magazine for instance, Offensive Language or Slander/Libel.
Moreover, I had to be aware of āIntellectualā (property refers to the ownership of intangible and
non-physical goods. This includes ideas, names, designs, symbols, artwork, writings, and other
creations. It also refers to digital media, such as audio and video clips that can be downloaded
online.) content within my magazine.