1. Layout and Navigation – The layout follows a classic wordpress style. Images are placed below their
titles and are separated by a thin coloured line in which the colour of the line is dependant on the type
of event it relates to, for example, a red coloured line indicates a competition event whereas a green
coloured line is a feature event. This is a small addition but very effective when it comes to navigating
the website and finding what are searching for in a time effective way as it is presented to you in
colour coded headlines that make navigating quick and easy. The navigation bar is vertical which goes
against usual website code and conventions but it works very well as it looks clean and blends in with
the rest of the website. Once again, the headlines for the categories in the navigation bar are colour
coded to relate to the image headlines, so the red headlines till relates to competitions and the green
headline still relates to a feature event, which again allows quick access to the content that you want.
Purpose and function – The purpose of the product Relentless is to inform the
audience of their energy drink and to advertise upcoming events and
competitions. The website itself doesn’t primarily seem to advertise their
Relentless energy drink but rather other things that they are in association with
such as festivals and competitions to meet famous people and attend parties,
there are however links that direct the audience to their energy drinks but the
main purpose seems to be about hosted events. Seeing as most of the events
shown are music based this gives the impression that their energy drink aims
towards the target audience of people who attend festivals and concerts and
love to listen to music so this website reaches out to connect tot those types of
people.
Regulation – The internet
is an unregulated medium,
there is no method of
policing the internet and it
remains largely unfiltered.
There is a difference with
this site. It is a commercial
site that sells a product to
the public /business
market. Therefore there is
a responsibility to
advertise fairly and
accurately. This regulation
falls to the advertising
standards authority, who
dictate and regulate the
way adverts are worded
and if in fact the claims of
the product are true.
Online behaviour
advertising is also in the
remit of ASA as the option
to use tracking cookies is
now a consumer choice
and this is very heavily
regulated by the authority.
Im a bit side on sometimes.
The content and format – There is a very urban style to the Relentless website and all of the content seems to be on different angles and some in boxes of similar
and different heights and widths. Relentless is a very fierce name and represents things that are quite frantic and so the addition of the sponsoring of concerts and
festivals is appropriate as it fits with the assumption that people who go to these would drink Relentless. At the top of the website there are links to various things
such as the Relentless energy products and a range of social networking sites which can be accessed by the audience to share the website with their friends and
family and to follow the company on the social sites which gives Relentless free promotion.
Primary focus, style and
target audience – The
Relentless website has a
primary focus on
advertising and marketing
not just it’s energy drink
but also competitions and
events that are sponsored
by Relentless. There is a
very blocky and compact
feel to the website with all
the content packed tightly
together but this works
very well due to the colour
scheme of the titles that
relate to what the story is
about. Most of the
pictures on the site are
very colourful and so
therefore makes a nice
contrast to the dark
background which makes
them much more
noticeable than if the
background were to be
light. I believe that the
target audience for this
website are most likely to
be young males of ages 1625 due to all of the
festivals and concerts that
are being advertised.
Introduction – Relentless Energy has a website that is very dark which matches their name ‘Relentless’ which means to not hold back which is quite a serious tone. There is an animated background
that is a yellow spiral which is advertising their new colour of drink whilst adding a bit of life and colour into the websites appearance.

2. Regulation – The internet is an
unregulated medium, there is
no method of policing the
internet and it remains largely
unfiltered. There is a
difference with this site. It is a
commercial site that sells a
product to the public
/business market. Therefore
there is a responsibility to
advertise fairly and accurately
because if not then the
advertisement would be
removed for violating the
terms. This regulation falls to
the advertising standards
authority, who dictate and
regulate the way adverts are
worded and if in fact the
claims of the product has
made are true. Online
behaviour advertising is also
in the remit of ASA as the
option to use tracking cookies
is now a consumer choice and
this is very heavily regulated
by the authority as it is a very
important and serious matter.
The content and format –
Lucozade are a very well known
brand already so the content of
their website does not need to be
about advertising their energy
drink as most people already
know about it so rather than that
they choose to include
competitions to win Lucozade
products or events that are
hosted or sponsored by them
which is still advertising their
product. The format of this
website is very simple and clean
which makes it easy to navigate
and look at, it is visually appealing
and everything appears to be
spaced out evenly and link in with
one another.
Layout and Navigation – This layout follows a classic wordpress style. The home screen mainly consists of images, both in black and white and
colour, with titles or very small pieces of text by them. The navigation bar is featured at the top of the webpage and does not actually include that
many links but rather about Lucozade’s ‘Yes project’ and other things that Lucozade are related to such as music interviews etc. All of the images
are separated by a thick white line that runs through the whole website, splitting up images from merging, which gives a nice clean appearance.
Purpose and function – The purpose of
this website is to inform the audience
of their energy drink and to advertise
their upcoming events and
competitions, which in Lucozade’s
sense is a musical style. Rather than
this website actually advertising
Lucozade though it seems to mainly
focus on advertising other things such
as festivals and interviews instead, I
believe this is because Lucozade is
already a huge, well known brand and
so can use this space to fill with other
worthy news.
Introduction – Lucozade Energy have quite a bright and colourful home page which makes the audience feel
happy and light and promotes things such as festivals and exclusive interviews for a outgoing lifestyle.
Primary focus, style and
target audience – Lucozade
appear to have a primary
focus on the music lover as
most of their photos and
competitions are to do with
music events. They present
this in a style through a range
of different photographs of
people and music artists at
concerts and present these
photographs in a back and
white filter which gives an
artful edge to them and
makes them stand out on the
home page in contrast to the
bright house colours that are
used throughout the home
page. As the events that are
shown are music based this
gives the impression that
Lucozade aims towards the
target audience of people
who attend festivals and
concerts and love to listen to
music so this website reaches
out to connect tot those types
of people and the artists are
current so I believe late teens.

3. Regulation – The internet
is an unregulated
medium, there is no
method of policing the
internet and it remains
largely unfiltered. There
is a difference with this
site. It is a commercial
site that sells a product
to the public /business
market. Therefore there
is a responsibility to
advertise fairly and
accurately because if not
then the advertisement
would be removed for
violating the terms. This
regulation falls to the
advertising standards
authority, who dictate
and regulate the way
adverts are worded and
if in fact the claims of the
product has made are
true. Online behaviour
advertising is also in the
remit of ASA as the
option to use tracking
cookies is now a
consumer choice and this
is very heavily regulated
by the authority as it is a
very important and
serious matter.
Primary focus, style and target audience – The website is focussed on making grand statements through the images used. As
you can see there is a limited use of text here. There are mainly images and links at the top of the page in the navigation bar
which invite you to read on and enjoy the product. The primary focus for the audience is on which I believe to be the teenage
market that enjoy more light kind of drinks and have a lively lifestyle. The approach to this site is minimal and hard hitting
through the pictures as it immediately establishes its uniquenss The audience is young males between 14 and 20 and the site
caters for these people by introducing them to the light animations and bursts of vibrant colour splashes that are placed
around the page. The website sells an almost fantasy and dream like lifestyle that can be achieved by simply drinking Suso or
investing it via some form of purchase. The audience for this product is mainly made up of mainstreamers or aspirer that think
that the product will change them in some way by being more laid back and happy or more tuned into the fun lifestyle.
Layout and Navigation – The objects are sensibly
formatted and well laid out which is for the benefit
of the viewer, it looks very visually pleasing and
looks as if it does not take itself seriously because
of the bright colours and lack of text/big text. The
navigation bar is at the top of the page and is
horizontal and the layout is simple and easy to
navigate. Objects are presented in a cartoony way
giving off a playful vibe and the largest image on
the main page is placed right at the top of the page
right by some fun and bubbly text that is very
colourful and easily catches our attention due to
these factors of colour and distinct style.
Purpose and function – The purpose of the product is to inform and entertain. Suso is a
relatively new and growing brand with many creative, artistic and interesting concepts
added to their site including: an animated background, bright colours and wide open,
clean spaces. The website is designed to host all information in one place. There are
usually images, videos, reviews, ticket opportunities and merchandise on the site. But
on the main page of SUSO there only appears to be information on the energy drink and
images. There is a clear sense of community constructed on this site with the social
networking buttons for example, everyone who consumes the drink is invited to join
the club and the language used is very informal and friendly.
Introduction – Suso have a really bright and bubbly theme, with a very childlike and
cartoony feel to its titles and layout.
The content and
format – The content
is appropriate to the
target audience as the
main page shows
exciting and dynamic
images of the energy
drink and interesting
links such as trade
where you can buy
SUSO to stock which
cam all bet viewed for
free. Suso is a brand
that is associated with
fruity and flavourful.
The producers of this
site are using bright,
abstract, child-like and
bubbly textures. The
content reflects the
needs of the audience.
It is exciting, exclusive
and friendly. The site
contains images of
aspirational characters
that are carrying out
breath-taking stunts
and tricks and again
the content invites us
in to enjoy the culture
and ideology of the
brand. There are links
to social networks so
that we can shape our
social identity around
the brand and tell our
friends that in some
remote way that we
are related to the
brand via supporting it
or being a part of the
fan club.