The document analyzes and compares the websites of three musical artists: The Weeknd, One Direction, and Bruno Mars. For each artist, it identifies key elements of their website design including navigation bars, logos, primary/secondary content, social media links, multimedia features, and color schemes. It summarizes how these design elements convey information about each artist's brand, target audience, and musical genre. Overall, the document uses website designs to analyze and make inferences about the three artists.

1. Music Websites Analysis
Arthur Tumbare

2. Navigation Bars allows for easy
navigation and also provides
interactivity
Logo, allows people to
recognize the artist
Primary
Content,
the main
content
the
artists
wants us
to see.
Social Network Links, these links
will make it easier for fans to
keep up to date
Bottom banner, catches
the eye on a screen
mostly filled with black
Store, where
all the
merchandise
will be
available
Secondary
Content:
features
below the
pop up, this
is
information
that second
most
important
on the page
Subscriptio
n area
Multi-Media (pop up YouTube video of latest song released) use of
immediate interactivity.

3. The Weeknd
The previous slide features a labelled screenshot of “The Weeknd”
main page from his website. The main page is bursting with vivid
colours. The use of the colours black and red resemble something dark
and deep but also provides a hint of love. The colours contrast well
with what we know about the artist himself and the music that he
produces. Without knowing the artist you would predict that they
make either rap or hip hop music just from the colours and vivid
imagery used. Also having the artists name in white on black
background sells the artist much more as his name stands out and is in
the biggest and boldest font on the page.
The primary data featured on the website is a pop up YouTube player.
The player automatically plays the artists new video. Since the player
does contains a black border it fits the colour scheme of the main page
perfectly because then it does not look like a pop up at all but looks as
if it was embedded into the website.

4. Logo. Identifies the
band
Store: allows the
audience to buy the
band merchandise
Primary Content.
The headline
information the
website homepage.
With one direction
they always have to
be the main
content for
everything.
Secondly content. The
second most important
content. In this case it is
the bands new album.
Top banner this particular banner
supports the font of the logo
Social Network
sites, allow the
audience have
direct access to all
social media
pages the band
has
Newsletter/Subscription area/ Navigation Bars allow for more
interactivity of the site and it will have different links that lead to
different web pages
Multimedia on
the site engages
the audience with
the site and
makes the site a
little less boring
and more
interactive.

5. One Direction
One directions website is what I would consider to be a typical teenage boy band
website. The main focus on the website is about them. The main content on the site is
a picture of all the boys smiling. The secondary content is the news about the new and
upcoming album. The rest of the content visible on the main page of the site is all
about the one direction life. The boy bands site has their logo in more than one place,
this once again gives the impression that the main focus is them.
From the website itself you really wouldn’t be able to deal the type of genre the boy
band associate themselves with however from what the band are wearing I would
probably associate them with pop music as they are dressed like very typical teenage
boys who are all about having a laugh. There is plenty of navigating on the website
which I think is a great feature to have as their target audience would be teenage girls,
this means the audience will not get bored of the site as it provides interaction.
The band has gone for a very basic colour scheme and have not really complicated
things. Black and white provides a simple but yet elegant look.

6. Navigation, the navigation
allows the user to go to
different pages on the website
which will all have different
sorts of information
Top banner. These normally contain
the artists logo but this one appears
to be blank
Primary content, this is the main
content that website administrators
want the audience to see
Secondary content , the second most
important content the web designers
would want the audience to see.
Social media links and networks these allow
direct links to the artists social media pages.
These are more likely to contain more
frequent updates than the website.
Multi-media. There is not a lot of
multi-media on the site which
might disengage the audience as
the site will be deemed boring.
Subscription area. This
will allow the user to get
frequent emails that will
contain any updates on
tours, merchandise or
general information
regarding the artist.

7. Bruno Mars
Bruno Mars website is a lot more plain and simple than the two
described above. The website lacks interactivity and does not serve a
real purpose. The colour scheme of the website is very obnoxious and
doesn’t not have a clear layout. The red writing on the brown banner
suggest to me that he probably makes western or country music. The
title of the album also supports this “Unorthodox Jukebox” jukeboxes
are a piece of equipment that were used to play music in pubs during
the olden days. The layout of the website also has a very basic layout.
Chances are that the target audience for this particular site is middle
aged people or those that are a lot more mature. The lack on
interactivity keeps the site very basic and easy to understand and use.
As the older generation might not be up to date with technology like
the current kids of our generation.