Beyoncé's website features pictures of her family and friends, with the word "MY LIFE" appearing when moused over. The site is primarily white and black, with her name in bold to identify the owner. It contains pages about her music, tours, charity work, and fragrances. The music and fragrance pages allow browsing and purchasing of albums and scents. This links to the theory that stars are created for monetary purposes, as keeping old items available can increase sales.

1. The front page of Beyoncé’s website is full of
pictures of her and her family and friends. And
when toy hover you mouse over the pictures the
word “MY LIFE” appears. As a visitor of this website, I think this was done because beyonce wants
people to have an insight on the things she does, enjoys doing and the places that she has been. The
title is blended with the rest of the website and does not really stand out as much in comparison to
other websites. However, it is in black and bold which attracts the viewer to it. I believe this was
done to signify to the viewer who the website belong s to. The colour scheme is primarily white with
the use of black; which work well with each other.
Beyoncé’s page consists of 5 pages:
 Music
 Tour
 #BEYGOOD
 Fragrance

2. The music page consists of different
album cover images. When the cursor is
put on top of each image, the title of the
album comes up and there are tabs
which the visitor can click that will allow
them to listen to the songs, watch the
videos, look at pictures and they are
even able to buy the album. The last tab
I believe is an important one as people
are able to buy albums that may be sold
out in most stores and the website
allows them to be able to purchase it.
This links to Dyer’s Star Theory as he
states that stars are made for money
purposes alone. Increasing the brand identity benefits the institution as they become a
household name increasing sales in all of the media platforms they are in. The institution then
models the artist around the target audience they choose. Having old albums still for sale
connotes that Beyonce and her record label still want to make money off these albums.

3. The website also has a “tour” page which allows fans to be able to see which tour is coming up
and they can find out what the dates are and when it is going to be. At the top of the website
the name “BEYONCÉ” appears, this is done
to remind the viewer who the website belongs to and who it is about. The image that appears is
a symbolic one for her tour. It is an image that when everyone sees it they know that it is there
to represent the current or upcoming tour. This changes from tour to tour. The black and white
colour runs throughout the website. This shows consistency and goes with Beyoncé’s cu rrent
image of her being simple and consistent- she does not have much instability in the media.
The next page is Beyoncé’s #BEYGOOD page. This page is about her charity and the work that
they do. At the bottom of the first set of text are links to social networking sites. These are in
order for people to have ways of donating, getting more news about the charity if they are
unable to access the website. Once again the main colours on the website are black and which
which continues the consistency of the
website. However, there is some colour when
there are pictures of the different events that
charity has done. This allows the work seem
more brighter and joyful as they are aiding
those in need.

4. Similar to her
The fragrance is similar to the music page as it consists of her different fragrances. When the
cursor is put on top of each image, the title of the fragrance comes up and there are tabs which
the visitor can click that will allow them to be able to purchase them. The tab I believe is an
important one as people are able to buy fragrances that may be sold out in most stores and the
website allows them to be able to purchase it. This links to Dyer’s Star Theory as he states that
stars are made for money purposes alone. Increasing the brand identity benefits the institution
as they become a household name increasing sales in all of the media platforms they are in.
The institution then models the artist around the target audience they choose. Having all the
fragrance available for sale connotes that Beyoncé and her record label still want to make
money off the fragrances.