media a level analysis of websites

1. Homepage/ Above the line - Kylie
Minogue
The use of the white
space forces the
audience to look at
the centre/ main
image – it is an image
of Kylie’s upcoming
album
The layout of the website has
purposefully been arranged so that the
audience view Kylie’s new album and
know where they can buy it from –
promotion and advertising
Social media links are placed above the line
so viewers can go onto Kylie’s social media –
this encourages viewers to talk about Kylie’s
new album on these social media’s and
forms a community of Kylie’s fans
The colour scheme
of the website
correlates to the
album and is
further marketing
the album
Minimal amount of
copy – the main
focus is on Kylie’s
album
Dance Pop genre
originated from
night clubs and
dancing – the
websites bright
colours and
trendy copy font
coincides the
genre and the
viewers will
identify the
similarity
Navigation bar enables viewers to see concert dates, buy
merchandise, view YouTube videos (convergence), buy Kylie’s
album and even sign up for exclusive news – this further
creates a community and the word “join” creates a personal
experience for viewers

2. Homepage/ Above the line - Cher
Social media links
are placed above the
line so viewers can
go onto Cher’s social
media – this
increases the
amount of viewers to
follow Cher and then
go on to talk about
Cher’s tour on these
social media’s and
forms a community
of Cher’s fanbase
The main image and focus of Cher’s website is to advertise the tour dates
and tickets – the image of Cher is recognisable to the audience and the use
of direct address of Cher directly looking at us creates a personal feeling –
we then are navigated to look at the other Cher however she is looking to
the right which brings our attention to the Tour dates
The colour scheme
of the website
correlates to the
Tour and is further
marketing the Tour
Navigation bar enables viewers to see tour and Broadway dates, buy
merchandise, view YouTube videos (convergence and even sign up for
the newsletter – this further creates a community for the Cher fan
base and is another way for Cher to communicate with her fans
Minimal amount of
copy but the focus
is on marketing
Cher’s Tour
Dance Pop
genre
originated from
night clubs and
dancing – the
websites bright
colours and
bright lights
copy font
matches the
genre of dance
pop and the
viewers will
identify the
similarity