The document provides details for planning a poster to advertise a new music festival called "Musique". It includes sections on inspiration, target audience, key messages, design considerations, featured artists, timelines, budgets, and legal/ethical guidelines. The high-level goal is to effectively promote the festival to younger people aged 16-26 to increase ticket sales. Details such as colorful graphics, prominent placement in London, and a multi-pronged advertising campaign are aimed at maximizing awareness and excitement for the upcoming event. Legal protocols will be followed to avoid issues with copyright, intellectual property, and ensuring appropriate representation of artists.

2. Contents
1. LO2
2. Contents
3. Inspiration
4. Proposal
5. Mind Map
6. Mood Board
7. Hand Drawn Drafts
8. Graphic Layouts
9. Logo Designs
10. Photo Shoot Plan
11. Poster information
12. Fonts used
13. Production Plan
14. Audio-Visual plan
15. Key Dates/Timescale
16. Budget/Equipment/Resources
17. Budget/Equipment/Resources
18. Location Recce
19. Risk Assessment
20. Legal and Ethical
21. Legal and Ethical (continued)
22. Legal and Ethical – Release Form

3. Inspiration

4. ProposalWhat is the product being advertised?
The product being advertised is a brand new music festival. Aimed at the younger generation as school leavers.
What are the Aims and Objectives you are trying to achieve?
Aims:
The aim of the poster is to advertise effectively to their target audience, thus leading to more awareness and ticket sales.
Objectives:
The objective is to increase the ticket sales of the festival; this can be done through effective advertising of the festival through the poster.
Target Audience
Maslow – this would target mainly the social climbers as this is a well attended festival and also target explorers as it is a new festival that has not been around long. This will appeal to
these types of audience as there a new and exciting feel around it.
Katz –
Uses and Gratifications
Hartley – there will mainly be those aged between 16 and 26, this is the younger generation who would enjoy the festival and therefore should be targeted adverts at. There is no specific
gender or class that Musique would target their festival at.
Psychographics – they would have to be mainstreamers, explorers and reformers. This is because they would have to enjoy attending something new that would be popular, but also enjoy
the feel of a pop music festival as well as being outdoors for the entire festival.
Socio-economic needs – this would mainly be from C1 to E, this is because the students that the festival is aimed at would have limited disposable income and could not even have a job.
What is the campaign message?
The message I am trying to get across to the audience about this festival is that it is the new best festival for the younger people and this will be the new place to go when students finish
their exams and school time. The campaign is aimed at teenagers who have finished their time at school, these school leavers would usually go to a festival, as this is the normal thing for
teenagers of this age. However, this is a brand new festival and so there is more appeal here, especially if there are well-known artists playing their sets here.
The slogan is “The Best Music Is at Musique”. This uses the similarity between the words to advertise and also means that the audience is more aware of the name of the festival. This
increases awareness of the name and therefore the festival in itself.
The unique selling point of the festival is that there will be lots of different artists in a large festival. There will be different sub-genres of pop music, including upbeat, slow and viral, etc.
Style or approach
The poster will be bright and bold to grab the audience’s attention and make them intrigued into what the festival is. As it is a pop music festival, the colours need to be happy colours and
exciting to create a pop music feel.
Content
The main content will be the title, slogan, dates, artists and venue. There will be mainly graphics rather than images, this is because this is a new festival and there wouldn’t be many
photos that could be used to correctly advertise the festival to the general public.

5. Mind Map
Festival Poster Ideas
Masthead
'Musique' is the name of this festival. The
inspiration behind this name is that Musique
stands for music as that is the main focus of the
festival. The masthead of the festival poster will
include the name, the logo and the strapline of
the festival and will keep to the colour scheme
and target audience.
Colour Scheme
This will be similar to my previous magazine creation, keeping the
masthead and cover lines black and white and including colours in the
background to highlight the images further.
The black and white shows the simplicity and sophistication levels of the
festival. This is because black and white together connote a sense of
pure strength. This will relate to the power ‘Musique’ will have in the
music festival industry.
The other colours will be bright to show and highlight the importance of
each artist of the festival. This could be a colourful image, to show that
this image will be important and relate to the text surrounding it.
Types of images
The main images are computer
generated graphics rather than photos.
There could be images will be of the
festival’s headliners and other artists in
a festival setting. This could be a
previous image from Musique Festival.
Frequency
The poster will be officially published once, as an
announcement of the artists that will be playing at Musique.
After this initial publishing, there will be multiple times it will
be published as advertising, especially on social media sites.
Brand Identity
The logo must be included in the
festivals poster. This increases
attraction for the audience and
also increases Musique Festival’s
brand recognition.
Target Audience
This festival will be focusing on
people aged between 16 and 26.
This is a specific audience range so
the festival can be tailored to meet
their needs and requirements. The
specific ages are closer to school
leavers as festivals usually appeal to
these aged people.

6. Mood Board

7. Hand Drawn Drafts

8. Graphic Layouts

9. Logo Designs
I want my logo to be simplistic and mainly just text. This should be of
just the festivals name and all the text needs to be the same font and
design.

10. Photo Shoot Plan
I had recently been to Sweden recently and took pictures of the sunset
across the skyline, this would be good to have on the poster as it
relates to the idea of the city. The warm colours create the feel of a
calm and happy time at the Musique festival.

11. Poster Information
The festival is mainly a pop music festival, this means that the latest
songs and artists are needed to play at Musique Festival. The best way
to find pop artists is to use the BBC “The Official UK Top 40 Singles
Chart” and use these artists.
• Lewis Capaldi
• Calvin Harris
• Mabel
• Ariana Grande
• Sam Smith
• Jonas Brothers
• Dave
• Tom Walker
• P!nk
• Lauv
• Troye Sivan
• NSG
• Billie Elish
• Cardi B
• Khalid
• Blue Face
• Ava Max
• Sigrid
• YNW Melly
• Post Malone
• Kehlani
• J. Cole
https://www.bbc.co.uk
/programmes/articles/
TYv9MtpnqFRMPKP7Q
FcYfW/the-official-uk-
top-40-singles-chart
• Little Mix
• George Ezra
• Wiley
• Mark Ronson
• Miley Cyrus
• Panic! At The
Disco
• Juice WRLD
• Swarmz

12. Font Used
I will get the magazine’s fonts from www.dafont.com because the
website allows fonts to be downloaded and used.
The font I will use is ‘Couture Bold’. This is because it looks similar to
my inspiration magazine and is clear to see what the magazine is called.
This allows for easy reading of the name and masthead.

13. Production Plan

14. Calendar events
There are no other dates that conflict with these dates meaning that it
is a time where most people would be free and able to buy tickets and
join in. the summer time means that students will be more free as well
and want to join a festival atmosphere.

15. Audio-Visual Plan
To create the audio-visual advertisement, I will use the main headliners and some
of their music to advertise not only the festival but also the artists and their music.
There will be video footage of them performing at previous gigs and festivals, along
with some images and names of other performers announced to be playing the
festival. The music will have to be upbeat and have a lot of energy to increase the
want that people will have to go to the festival.
There will be many audio-visual advertisements that will be published mainly on
social media. There will be the main poster which will be published first and then
the excitement will be increased through the release of multiple audio-visual ads,
this will be done once every week in the lead up to the festival.
This audio-visual must follow OFCOM’s code of conduct to make sure that there is
no offence or harm caused to the artists featured in the advertisement.

16. Key Dates/Timescale
This festival will occur in August, this is because it is in the summer and
therefore more people will be willing to participate and attend the
festival if there is a higher chance of the weather being warm and nice.
Also, these dates are within the summer holidays for school meaning
that those who still attend school/college/university or other form of
education style work can still attend the festival.
There must be time for the poster to be proof read and therefore be
ready to be published to the general public.

17. Budget/Equipment/Resources
This poster will be advertised in
the magazine, this will cost £1,155
if it is in full colour which would be
best for the festival poster.
To advertise the festival in full
page in colour makes it seem more
prominent and therefore would
increase ticket sales.
https://www.sheengate.co.uk/adv
ertising/rates/

18. Budget/Equipment/Resources
In order for the poster to be printed as a
poster it needs to be sent to a specialised
printing service. The rates are shown here.
https://www.alocalprinter.co.uk/a4-and-a3-
posters

19. Location Recce
The poster will be placed
all over London. On bus
stops, other billboards,
and telegraph poles. This
is where the festival will
occur and therefore will
be relevant to the local
peoples lives. This will
increase the awareness of
the festival and therefore
the increased buzz and
excitement of the
upcoming festival.

20. Risk Assessment

21. Legal and Ethical
Copyright is a automatic legal right that protects pieces of work for a certain
amount of years. This would be the images, design and idea of the festival
poster.
A royalty payment is made by someone in order to gain the right for ongoing
use of that copyrighted work. They are usually an agreed percentage of the
gross revenue created after the copyrighted work is used. This would be a
payment of all people photographed or videoed.
https://en.wikipedia.org/wiki/Royalty_payment
IP is Intellectual Property and protected by law, this includes copyright. It
gives the creators the rights to the property of their creation, and creates
economic incentive for creators as they profit from their creation when they
sell it to another owner. This is would be the logo and fonts or particular
artists.
https://www.gov.uk/intellectual-property-an-overview

22. Legal and Ethical
ASA is the Advertising Standards Authority. It is the UK’s independent regulator of advertising through the Advertising Codes,
written by the Committees of Advertising Practice (CAP).
Rule 1 (d) Exploitation of Children and Young People – this would mean that all the young people shown in the
advertisements must not be shown doing anything degrading or exploiting.
They try to help advertisers and broadcasters to follow the rules to protect their consumers.
They can ban advertisements, this can be expensive in economic and brand image. An advertisers reputation can be
destroyed if they ignore the rules. Sometimes advertisers can be referred to Trading Standards or Ofcom, if they do not
follow the rules.
Ofcom is the regulator for the communications services that we use and rely on each day. They ensure that:
• people are able to use communications services, including broadband;
• a range of companies provide quality television and radio programmes that appeal to diverse audiences;
• viewers and listeners are protected from harmful or offensive material on TV, radio and on-demand;
• people are protected from unfair treatment in programmes, and don’t have their privacy invaded;
• the universal postal service covers all UK addresses six days a week, with standard pricing; and
• the radio spectrum is used in the most effective way
There should be no offensive material within the poster, I don’t think there will be any material on the poster or any
implications of offensive material on this poster. This is because the poster would not feature any of the actual artists.
Representation of the artists should be equal and not make some artists look less important or unequal.

23. Legal and Ethical – Release Form