How effective is the DigiPak?
- Eye catching/unique image.
- Dancers on front image reveal to the audience it’s a dance
- Large text – artist and album name clear to read.
- Text font – block lettering link to urban/dance theme – stands
- Colours – bright – eye-catching.
Nicely framed image.
Vignette on image draws attention to the center of the image.
Font and colour matching the front cover – continuity.
Track listing placed in an appropriate place – easy to read.
Includes legal conventions such as copyright and barcode.
Logo of record company – branding.
- Mid close up of artist – connect with audience – direct
- Image opposite – shows both characters together, represents
the dream world part of the music video.
- CD Disk – colour matches the blue on the artists shirt –
continuity – text same font as rest of DigiPak.
- Clear theme
- Follows conventions of a DigiPak
How effective is the Magazine Advert?
- Simple background – block colour – focal point is the text and
- Text colour – bright – yellow and blue.
- Images colour – bright and contrasting e.g. the red rose and the
- Black and white image at top – although not in colour it stands
out due to not being in colour and the darkness of the
- Font style is bold and eye-catching – still readable.
- Includes the general elements of a magazine advert – the album
name and artist name is center of advert – clearly informs the
audience within seconds so they can make a decision whether
to carry on looking at the advert or not.
- ‘Exclusive’ suggests to the viewer that they are getting a
bargain or something unique – personal
- ‘New’ implies that the album is something they have never
heard before – intrigues the audience – persuasion.
- The website at the bottom – allows the viewer to look at the
artist’s work further – find out more information – continues
the artist brand – links to merchandise – drawing the viewer in
to becoming a ‘fan’.
- The release date serves the purpose of informing the viewer
when the album can be bought.
- The album cover on the front of the poster – large size – stands
out – main focus point – similar with the website – connects the
poster with the album – viewer /audience will now recognize
the album when shopping online or in shops. Reinforcing brand
through repetition – passive audience.
- The top image of the guy dancing – informs the viewer clearly
the genre of music being advertised is dance.
- The bottom image of the girl and rose implies there is more
than just dancing – a narrative perhaps – the face not being
shown intrigues the audience to find out who the person is –
persuasion to watch the music video – also the fact there is no
clear identification of the girl means the viewer if female could
identify with her or if male (main target audience) identify in
terms of the girl they have liked or like.
- Follows conventions of a magazine advert.
How effective is the Music Video?
Mise en Scene:
- The urban location – street scenes – interesting in terms of
being filmed during the day – general public around – looks
more natural – fits with narrative – audience able to associate
with the storyline more.
- The natural location – forest and castle ruins scene – location
isolated – not all green colour like expected – the browns and
greys make location more interesting – as it’s an isolated
location makes it more voyeuristic as if the audience are the
only ones watching.
- The shots being cut in time to the beat of the song keeps with
the conventions of dance videos – keeps the pace – also when
the music beat does slow down it makes more of a
point/emphasis and highlights key points in the narrative.
- The creation of the dream-world effect with the use of glow
and romantic filter as well as the out of focus shots – intrigue
the audience – adds more to the location.
- Variety of camera shots make the music video more interesting
– as the shot count is huge – this was necessary to avoid boring
- The use of Dutch angle shots in the dream-world sequence in
order to portray a dream or non-reality – keeps the audience
engaged – the narrative becomes clearer.
- Unique/ not traditional
- Follows conventions of a dance music video.
- Follows conventions of a music video.