The band members and their style of dress represent the genre of music they play. The bold font of the band's title draws attention for advertising the group. The font and color choice blends the title into the cityscape backdrop, imitating signs on buildings. The record label advertises the band and genre of music it represents to appeal to audiences familiar with the label. The location and music video setting represent the genre and style of the whole project. Listing tour dates in multiple cities gives more opportunities for audiences to see the band live and is another advertising method. The font and color choices for the advertisements relate to the genre and vibe of the band and background setting.