4. Masthead
• I followed the conventions of creating
a masthead which is large and bold and
easy to read. By following this
convention it will attract the reader
straight away essentially drawing them
in. I believe that the chosen colour
stands out from the background image,
making it easy for the target audience
to identify the magazine. Whilst
creating the magazine I made sure that
the masthead didn’t overlap with
anything else, in order to keep the
title of the magazine clear. Many other
magazines use similar mastheads just
like the one I created.
5. Main Image
• I followed the common codes
and conventions that give my
image a natural look. I also
followed the front cover
convention of having only one
main photograph on the front
cover. I positioned the camera
in the middle of the river so
the image looked symmetrical
in terms of the river and the
bridge. In my opinion the river
gives a sense a calm and
natural feeling, hopefully
appealing to the target
audience, making them want to
purchase the magazine. In
most cases Regional Magazines
tend to use natural and
pleasing images with natural
lighting.
6. Sell Line
• The way I chose my sell line was by relating it to other
magazines similar to mine. I attempted to make the sell line
stand out by contrasting the colour to the background. I also
used a different font compared to the one I used for my
Masthead. This shows that I try to differentiate my fonts on
my front cover.
7. House Style
• I believe that in terms of regional
magazines, different colour
schemes are important and will
appeal to my target audience.
The colours I chose appeal to
both genders following the
common codes and conventions.
The header at the top of the
page is a typical convention.
From the example magazines I
have looked at, many of them
have very similar headers to
mine. This is exactly what I was
aiming to do, as it clearly
appeals to the target
demographic.
9. Fonts and Features
• Within my contents page I made each
article name very short and snappy. I
used ‘serif’ font as it’s more subtle and
reflects the ideologies of the audience. I
tried reflecting their preferences of how
a contents page should actually look by
researching other regional magazines
that I wanted to .
• I follow the codes and conventions by
placing my images in the top right
corner with my text laid out clearly from
the left hand side. I didn't’t want the
whole page to look over crowded with
text otherwise it would have made the
page look messy. Therefore I left even
spaces within each piece of text.
10. Images
• I followed the conventions of using images to break up the text on the page. I
use a variety of different shots such as close up and long shots. I believe that
captured photos that fit in with my regional magazines perfectly. I used
different type of lighting to allow my audience to see the article creating a
relationship between the audience and the magazine.
• On the contents page the images I used that portray the real view of what
Thanet is like. I didn't’t use any images of people, unlike other regional
magazines I researched, this is because it’s a regional magazine, therefore, I
was attempting to show the nature, beauty and tranquility of Thanet.
11. Rows and Columns
• I organized my text so that it
would be easy and clear for the
reader to locate what they
wanted to find. I created sub
headings for each section and
topic. This distinguished certain
articles from each other.
• Alongside of my double page
contents page I advertised my
social media accounts linked to
the regional magazine. By doing
this, I hope to engage younger
audiences with my magazine due
to the fact that younger aged
people tend to do use social
media on a regular basis.
12. Numbering
• I placed out the numbers on the left hand side of the text on
my contents page. I structured it in a vertical line which is
conventional from the regional magazines I have looked into.
This allows people to easily navigate through the magazine.
14. Text
• I followed the codes and conventions
of using a sell line. I thought this
attract a larger audience. By having a
sell line, it establishes the product
that I am advertising.
• On my advertisement page, I decided
to create a logo using the colour
yellow as it stands out, essentially
drawing the readers in. It also stands
out especially with the colour of the
background I chose for this page. I
used ‘serif’ font which would appeal
to my audience. I also used my
unique logo in three different spots
on the magazine page. This is very
unconventional but I thought it
worked for my advertisement page.
15. Image
• I followed the common codes and
conventions by using specific lighting
measures. I thought that this would help
appeal to my target audience. By having
high lighting, it allows my audience to
easily visualize what the advertisement
is offering.
• By looking at many other advertisements
that sell kitchens, not only in regional
magazines, but TV, internet, and many
other advertisement platforms, I thought
it would be perfect for me to use a mid
shot. Using a mid shot makes it easier
for the audience to imagine themselves
being in this kitchen.
• When taking the photograph, I left the
kitchen utensils and certain objects in
their place so that it looks homely and
not just set out for the advertisement.
17. Layout
• I followed the conventions of having your masthead at the top
middle of the screen of the website. This means that as soon as the
website is opened by an individual, they are able to see straight
away the name of the magazine and who we are. Additionally
having my tab section at the top of the page allows my audience to
pick a specific section they want to go to, and allows them to
navigate through the site easily. The masthead also allows greater
brand recognition for the target demographic.
• One thing I made sure while
creating the website was that I
would be able to obtain
feedback in order to keep on
improving the site for the
target audience, allowing them
to get what they want.
Therefore, I left a message box
at the bottom of the page
which would allow them to
send me feedback and ask any
questions.
18. Image
• On most of the example regional
magazine websites I looked at,
many of them used a variety of
different images. This would
grant the audience to feel as if
they were filled with tranquility
and peace due to the images
being nature related.
20. Layout
• During the making of my billboard for the regional magazine, at times I found it rather
difficult due to the fact that there weren't many examples to look at. The billboard that
helped me the most was ‘the resident’. The way they laid out their magazine on the right
hand side was very stylish. Using three platforms to access my magazine would appeal to
my audience. I decided to follow the conventions by using a plain but bold colour for my
background, allowing it to stand out.
• I also followed the convention of having a recognizable logo which is easy to read, it is bold
and the two contrasting colours make it stand out. The bold colour will make it easy for the
target audience to identify the magazine, and the use of uppercase letters will appeal to
my target audience as it makes the product stand out and catch the audiences attention.
• I also followed the convention of advertising the magazine's contact details and other social
media accounts.
21. Image
• I decided to follow the conventions by using a plain, but bold
colour for my background. I believe the bold colour stands out
in contrast to the title of my magazine, along side the image
of my front cover placed upon 3 different platforms.
