The document discusses feedback received from focus groups and others on various elements of a regional magazine project. Key learnings included choosing a front cover image that appealed more to the target audience, labeling the magazine with something more region-specific like "seaside living" rather than "homes galore", simplifying designs that were too cluttered, and including more locally focused content that would interest readers. The feedback helped improve the visual design, organization, content and overall appeal to the target regional audience.

1. What have you learnt from audience feedback?

2.
Focus Group
Deciding an image for my front
cover was hard for me so I
decided to consult with my
focus group.
They chose the one highlighted
in red.
By asking them it helped me to
learn and make a decision on
what a typical audience and my
target audience would want to
see in a regional magazine if
they were reading a real media
construction.

3.
Focus Group
After creating a first mock up of
my magazine with one of my
subtitles as ‘homes galore’ after
speaking to my focus group
they thought it would be better
to make the front cover more
‘regional appropriate’ so I
decided to change the caption
to ‘seaside living’ as Thanet is
a seaside town.
I found there feedback helpful
and I preferred the ‘seaside
living’ caption a lot more.
I felt as though it then helped
the readers to relate to the
magazine more if it was based
more on where they live.

4.
Focus Group
When talking about my
billboard I showed my focus
group the first option of a
Billboard with an idea I was
inspired for from a fashion
magazine. Although some of
them liked it others said it
looked ‘too messy’, ‘unclear as
to what it was advertising’ and
‘not what a lot like a regional
magazines billboard would look
like if they imagined it in their
heads’. Because there weren't
a lot of codes and conventions
for regional magazine
billboards this was a good thing
to go off in order to get the best
possible outcome. By using this
feedback I created a simpler
design that held a similar
concept which the group liked
better. I have highlighted in red
the final production.

5.
Other feedback - Front Cover
“I think the person is too far back and
small on the page, it would possibly look
better if you zoomed in and making them
slightly bigger”
Listening to this feedback I did zoom in
ever so slightly and liked the way it helped
the text to frame the model better.
“Some of the text fades into the
background making it slightly harder to
read at lighter bits of the rock, maybe by
adding a shadow it would help improve
this problem”
After seeing what it looked like with some
of the text in shadow I felt it made it look
less aesthetically pleasing and less like a
professional regional magazine. I didn't
feel as thought it was to much harder to
read so I kept it how I had it originally”

6. Other feedback - Contents Page
“It feels as though the two images on the
edge are the same, it is only at a closer look
you can tell they're slightly different, by
making them different it might make it look a
bit better and not like a repeat image”
After hearing this comment I changed one of
the images, but then felt as though the
layout looked strange how it was but I did
agree that they looked like the same image
so I decided to move them round completely
and experiment with different formats and
layouts until I found one I liked and the
person agreed it looked better. I found this
feedback helpful and improved the quality of
my contents page.
“I think it is well laid out and informative
which is what I would be looking for in a
magazine”
This comment was good to know as it
informed me that I had appealed to my
target audience and there wants.

7.
Other feedback - Editors Page
“Maybe change ‘a note’ to something
different as note implies something short
whereas the text is fairly long”
I took this advice and changed ‘a note’ to ‘a
letter’. It still fits the codes and conventions
of a normal regional magazine and now it
fits better and links to the text more.
“I like the image as it is a bit different and fits
well with the colour scheme of the page and
makes it aesthetically pleasing, helping to
break up the text.”
This was helpful as I was originally unsure
about the image so it helped me to realise
what the audience wanted.

8.
Other feedback - Advertisement Page
"I like the simplicity of it. You advertise the
products well, it is clear what you are
advertising"
This was useful to get positive feedback on
my advert page as I didn't feel I had to
change anything and the audience liked it,
which means if it was in real life they would
more likely want to buy it.

9. Other feedback - Billboard
“Having two many electrical appliances over
crowd the bill board a bit so maybe
simplifying it will help it look tidier”
By being told this I learnt that less is
sometimes more and a more simple design
can be effective. I reduced the amount of
electrical appliances to only 4 which gave it
a more professional aesthetically pleasing
look.
"I like the colour blue used as the
background"
After hearing this I realised and learnt blue is
used a lot in social media. Many brands for
example Facebook, Twitter, Paypal, internet
explorer use blue in the branding and logos.
By seeing my blue background it would help
to create a connection between the
magazine and social media without the
audience realising what there brains are
doing.

10. Other feedback - Website
“The page looks too spaced out and not like
a regional magazine website”
I struggled with the first website creator
(Weebly) and so after hearing this feedback
I decided to change to a different one (Wix).
Without hearing this I may not have changed
and therefor learnt which one was better and
easier to use for future reference.
"Although the articles look interesting some
more about things to do in the local area
would be good as that is the kind of thing I
want to know”
This was good target audience feedback as
it gave me insight into what my target
audience would want. I added a few more
articles on where to eat and things to do in
the local area but still kept some other
articles to fit a variety of different wants and
needs.