This document analyzes the codes and conventions used in advertising pages. It discusses several ads and identifies techniques like using large fonts for contact details, different text sizes and fonts to catch the eye, providing social media links and laying out information from top to bottom to guide the reader. Photos are often taken in studios and feature the main product being advertised prominently against blurred backgrounds. Color schemes, logos and layouts are designed to make the ads stand out.

1. Codes and Conventions of
Advert Page Analysis

2. The background image are corks. These
easily identifies that the page is advertising
wine
All of the text sizes and fonts are
different which makes the
magazine eye catching
The page is laid out so that you start reading from
top to bottom. We can tell this because the
information gets smaller as you go down the page
The contact detail is big so that it stands out
Advertising things that
happen in Brighton due
to the fact that it’s a
regional magazine

3. It labels there website here
The blurred background makes the women
stand out. This shows that she is the main
part of the image
The advert is quite empty as its
only showing an image of a
women. But we can quite clearly
show what its advertising
This picture is taken in a
studio due to how well the
photo is taken. She is
advertising the jewellery that
she is wearing

4. Neatly laid out so its easy to see what they are
advertising
They have there own unique logo to remind you
of what they are and what they do.
Three pictures showing readers what the bar
will look like so it will entice them to visit
their bar
They have provided you with their
contact details and their social media
so you can easily contact them
The title is in a big font so you know
what they are advertising
The colour scheme makes the advert
stand out and makes the magazine
quite rich

5. List of shops to attract attention
Uses light colours such as white and blue
to make it eye catching
Ideas for Christmas gifts so they will go and
get it from the shopping centre
They provide you with their social media
With a blue background with
snowflakes it gives the advert a
Christmas feel
The main image is of Santa. By using
this picture it makes people have an
interest in the advert

6. Sophisticated colour and layout
The photograph is taken in a studio. The ring
also takes up most of the page so its obvious
what they are advertising.
The name and logo of the company
Provides you with their
address and contact details
Promoting words
encouraging you to
purchase the ring