Media scenario 25.11.13 Abp News

1. Quick Snapshot
Week 39 – 46’2013
MCCS

2. ABP NEWS
Week: 39 - 46 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
% Genre Share
39
16
Source : TAM Period : Wk 46’2013
1
1
1
1
0
0
LIFETSYLE
ENG MOV
RELIGIOUS
BUS NEWS
ENG ENT
3
SPORTS
4
MUSIC
5
KIDS
HINDI NEWS
HINDI MOVIES
REG
6
INFO
11
GEC
45
40
35
30
25
20
15
10
5
0

4. VS. last year 30% increase in terms of
shares
% Genre Share
6.4
7.0
6.0
5.0
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 39-46'12
Source : TAM Period : Wk 39-46’13Year : 2012 & 2013
Wk 39-46'13

5. ABP News maintaining its position
% Mkt Share
18%
16%
16%
14%
13%
12%
12%
9%
10%
9%
India News
Z News
8%
8%
6%
4%
2%
0%
Aaj Tak
India TV
ABP News
Wk39-46'13
Source : TAM Period : Wk 39-46’13’13
News 24

6. ABP News neck to neck with Aaj Tak
CS 4+
50
50
50
44
40
39
38
31
30
30
20
Reach in Mn.
Reach in Mn.
60
CS 15+
42
40
37
31
30
30
26
25
NDTV
India
IBN 7
20
10
10
0
0
Aaj Tak
ABP
News
Z News India TV IBN 7
Source : TAM Period : Wk 39-46’13
NDTV
India
Aaj Tak
ABP
News
India TV Z News

7. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 39-46’2013

8. ABP News scoring on Reviews/ Reports
Share % within each sub-genre
Genre
News
Bulletin
Reviews/Rep
orts
Cricket
Match
Interviews/P
ortraits/Disc
ussions
Comedies
Aaj Tak
ABP News
India TV
India News
Z News
12%
13%
14%
8%
13%
13%
31%
20%
2%
0%
58%
0%
16%
2%
0%
3%
71%
10%
0%
6%
0%
13%
0%
8%
0%
Aaj Tak scored high on Cricket Matches & Comedies
India News performing on News Bulletins & India News
on Intervews/Portraits & Discussions
Source : TAM Period : Wk 46’2013 Analysis : Sub Genre GRPs

9. Top 10 Shows Across Hindi
News Genre
Sr No
Channel
Date
Day
Time from
Time to
Programme
Genre
TVT 000
1
Aaj Tak
11 Nov 13 Mon
21:57
22:18
10 TAK
News Bulletin
447
2
Aaj Tak
14 Nov 13 Thu
19:58
20:13
NON STOP 100
News Bulletin
399
3
Aaj Tak
16 Nov 13 Sat
21:29
21:47
VISHESH
News Bulletin
392
4
Aaj Tak
15 Nov 13 Fri
21:59
22:21
10 TAK
News Bulletin
376
5
India TV
13 Nov 13 Wed
22:00
22:17
NON STOP SUPERFAST News Bulletin
368
6
Aaj Tak
14 Nov 13 Thu
20:58
21:44
SALAM SACHIN
Cricket Match
361
7
Aaj Tak
13 Nov 13 Wed
20:28
20:49
RAJTILAK
Talk Shows/Chat
348
8
Aaj Tak
15 Nov 13 Fri
19:58
20:12
NON STOP 100
News Bulletin
344
9
Aaj Tak
11 Nov 13 Mon
20:58
21:19
0.875 News Bulletin
332
10
India TV
13 Nov 13 Wed
21:00
21:52
News Bulletin
314
AAPKA FAISLA
No Programmes from ABP News in top 10
Source : TAM Period : Wk 46’2013

10. Network Performance

11. MCCS maintaining its # 1 position
Wk 39-46'13
25%
23%
22%
19%
20%
15%
15%
12%
10%
8%
5%
0%
MCCS
TV Tday
Zee Net
Wk 39-46'13
Source : TAM Period : Wk 39-46’2013
India TV
Net. 18
Ndtv Net

12. Thank You