Before adidas tagged Boost with RFID, we pitched the concept of wearable /mobile engagement and activation, auto recognition and application launch to adidas innovation in 2011.

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wireless mass media to mobile network 12.16.11

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drives mass media audiences to mobile engagement,
mobile commerce, loyalty and social brand evangelism…
contextual location based messaging influences purchase
behavior while providing rich data analytics.
On:

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migration process
sharewear
wearer social evangelist
thinaire provides wireless communication across mass media,
delivering brand immersion, environment, experience, app distribution,
merchant /machine transactions.
there

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direct contact
from smart shoe to social sharing

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wearable
machine and device coupling

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portable
shoe styles meet user profiles

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sharable
brand evangelism

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vip velvet rope
access, engagement, rewards
user recognition can mean loyalty rewards
such as, front of the line, red carpet, VIP
access for Adidas Originals only wearers.
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location hangouts
the inner circle of friends
me
we
us
wearers enable geo location recognition to
meet up with select friends in larger venues
and stadiums.
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location, location
recognition, recognition
we
me
us
wearers can share user created content
associated with their Adidas Originals on
digital display screens in public venues.
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mass media:
that mass audiences control
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e-motion
without physical limitations
motion tracking replicates
the path of wearer’s Adidas
Originals for projection on
an image display.
RFID tracking will identify
Adidas Originals ID with
design specifications such
as style and properties
such as, color and size.

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m-mix
thinaire portability delivers set lists
in-venue to Adidas Originals wearers for
user menu selection of downloadable
mix tracks.

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altitude data

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aire is transparent
visible response, actions, purchase behavior
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mobile social
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live editing
experience management unique to geographic
area or a specific location

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position of advantage
established intellectual property
thinaire platform and network employs proprietary patent
technology for automated mass media portability via RFID
connecting mass media to mobile devices, retail and
transaction networks.
thinaire provides brand and advertising clients license to
practice automated mass media commerce on the thinaire
platform and network under protection of patented claims.
US 7,739,150 B2 and 7,991,644 B2

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ecosystem
smart shoe connections
o Mass Media Advertising and Distribution Networks
o Hardware Handset and OEM Device Manufacturers
o Wireless WiFi, Satellite, Cable and Carrier Networks
o Mobile Media Content and Application Providers
o Promotional Licensing and Entertainment Media
o Stored Value, Pre-Paid, Loyalty and Gift Card
o Mobile and m-Commerce Transaction Networks
o Retail Point-of-Sale (POS) Transaction Networks
o Machine Point of Delivery Networks