Presentation by Mark Robinton of HID Global at the March 2014 Spotlight for Developers Day.

1. The Need for Frictionless Trust
Mark Robinton – Strategic Innovation
March 21, 2014
An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.

2. 2An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
NFC Use Cases
Card Emulation
 Commerce
 Loyalty
 Access control
 Ticketing
Peer To Peer
 Data sharing
 Secure pairing
e.g. Bluetooth, WiFi
 Low power access
control
Read-Write
 NFC Tags

3. 3An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
The Many Uses of NFC Tags
The Traditional
 Smart Poster
 Enhanced Retail Experiences
 Transit Schedules
 BT and WiFi Pairing
Added Trust Enabled
 Asset Tracking
 Maintenance and Logging
 Secure documents
 Brand Protection
 Chain of custody
 Sweepstakes campaigns
 Loyalty campaigns
Need
for
Trust
Emphasis
on
Convenience

4. 4An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
What Does Adding Trust Enable?
Trusted Transactions
• Each interaction is unique
• No possibility to spoof or share
Authenticity
• Prove the authenticity of an object
using cryptography
Proof of Presence
• Knowing that the person or device
is interacting with the object and
not just sharing the URL

5. 5An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
Illustrative Use Cases
Trusted Transaction Proof Of Presence Authenticity
Trusted loyalty cards
prevent unauthorized
loyalty points
Tap a tag to prove that
a home healthcare
visit took place
Prevent counterfeiting
and warranty fraud
while also engaging
the consumer

6. 6An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
Adding Trust Without Changing User Experience
HID
Trusted Tag
HID Cloud
Authentication
Services
http://…ABCD
Tag
Validation
Tap
http://…7635Tap
http://…7635Refresh
HID Trusted Tags contain secure embedded URL
http://…B423Tap
Platform
Provider

7. 7An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
Advantages of the Solution
HID
Trusted Tag
HID Cloud
Authentication
Services
Tag
Validation
Frictionless Trusted
Platform
Provider
Trusted Benefits:
• Unclonable Tags
• Proof Of Presence
Frictionless Benefits:
• Easy customer adoption
• Simple integration

8. 8An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
Added Benefit:
Small Data via Insightful Analytics
Increased adoption of
NFC and BT creating a
customized
experience
Marketers are
continuously seeking
real-time data, proof of
presence, and accurate
analytics
Optimized market data
leads to further
personalize the
experience.
8

9. 9An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
 Conferring trust to transactions enables new and exciting
NFC use cases that wouldn’t otherwise be possible
 Conferring the trust doesn’t need to compromise the user
experience, it can still be frictionless
 HID Trusted Tag™ Services uniquely offers “Frictionless
Trust” through its patented tag technology
– Frictionless – no app needed
– Trusted and unique taps
Conclusions

10. 10An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2014 HID Global Corporation. All rights reserved.
10
Mark Robinton
mrobinton@hidglobal.com
+1 617 735 5928