Thinaire provides products and services for cross-channel integration, mobile engagement, and commerce automation including: 1) SDKs and APIs to enable cross-channel transactions, mobile activation, and application adoption across devices and media. 2) Analytics and insights platforms to measure cross-channel performance, customer behavior, and touchpoints between awareness and purchase. 3) Tools for personalization, offers, and incentives distributed through media channels with seamless redemption.

1. STORE
CHANNELSVENUE HOME
AUTOPRODUCT
PEDEX
SDKEXCH
API
PRODUCTS
PaaS
VALU
E
INSIGHTS EDGE
Products for development access, cross
channel integration and system interoperability
bringing back office systems to edge networks
Cross channel media mobile and device
transactions for consumer engagement
activation and commerce automation

2. CONTEXT
STORE CHANNELSVENUE DOOH OOHPRODUCT PBM
SDK
ID MGMNT
API PRODUCTSPaaS
VALUEXCH INSIGHTS
CPG FOOD BEV ENT
RETAIL
APPAREL BEAUTY
TRAVEL CONS ELEC
PHARMA
OFFERS COMMERCE
ADVERTISERS
TELCO INSQSR
VENDING AUTO
ACTIVATION
IN-HOME

3. I use thinaire because I want to…
• know my customer
• know how my advertising content is performing
• measure cross channel performance in a single dashboard
• enable customer access to mobile engagement wherever I advertise
• reward consumers for positive brand actions and earned media
• identify touchpoints between brand awareness and purchase
• increase brand application penetration and engagement
• narrowly segment markets based on behavior and preferences
• deliver variable UX /digital content based on context awareness
• vary the story experience based on device, place, media and modality
• automate experiences based on rules, seasonally, geographically, inventory
• deliver purchase incentive offers directly through media channels
• distribute mobile coupons with seamless mobile redemption
• automate second screen engagement through TV, MVPD & DOOH channels
• recruit brand ambassadors for social marketing
• reward brand ambassadors based on reach and performance
• enable opt-in authorization through mobile applications
• help my customer locate my product
• sell products and services directly through ad media
• make it easy for customers to discover, recommend and purchase

4. $12 billion in omnichannel retail sales on mobile
—MIT Report, Beyond the Checkout Cart

5. • leverages the existing infrastructure of value chain, reduces overhead
• competitively placed digital showroom
• installed base of mobile application, TV and video subscribers
• rewards customers for mobile actions, recruits brand ambassadors
• cross channel m-commerce, digital metrics and analytics
• incentivizes wallet use and adoption for alliance payment service partners
TAPPSTORE®
WIRELESS COMMERCE SYSTEM

6. Wearable media for application activation and personalization
Thinaire has been developing
wearable media technology
since
adidas initial launch of Boost RF.
The in store mobile experience
that offers product information is
re-directed post purchase to
product personalization and
micoach application activation.

7. Create Coupon
Object
Coupon MetaData
sent to TPA DB
A
B
1
http://tap.thinaire.net/nfc/v1/:contentid(7)/:tagid(16)
HeroImage
CLIP
or
Parse Retailer &
Coupon ID
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Known Retailer User
SAVE
Enter Card #
Send Card &
Coupon ID to TPA
TPA processes
account and coupon
ID
Data for
processing
Success/
Fail
Success/Fail
Message
Redemption at POS with
FOB or Alternate Identifier
Direct toCardIntegrationFlow
v.2 070814
Proprietary & Confidential
2
3
4
5
6
7
8
9
5a
Purchase incentive offers distributed through cross channel and mobile
integrated with back office systems for seamless redemption
• product discovery
• purchase incentive
• opt-in authorization
• NFC to beacon activation
• hybrid, web and native apps
• application adoption
• cross channel attribution
• clearance authentication
• consumer /vendor IDs

8. SMART TV
/STB
/PLAYER
mPOS
SDK
PAAS
ADVERTISE
R
MOBILE
/ OS
APPAd-ID
SUBSCRIBER
MERCHANT
MNO
NETWORK
S
MVPD
MSO
CABLE
SAT
STUDIO
OEM
RF SIGNAL mCOMM
RF SIGNAL
WALLETAPI
PSP
Digital video and the second screen experience

9. Welcome
Screen
Select persona
(Gender)
HELLO
Phone
Home Screen
Broadcast
Video Solution
Store
Introductory Beacon
At-shelf
Beacon
Personalized
message
Personalize
message
Personalized
message
1. START
2. BROADCAST
VIDEO SOLUTION3. STORE
INTRODUCTORY
BEACON
4. AT-SHELF
BEACON
2
4
1
3

10. CLIP OFFER
RANDOMIZE
Clip!
Watching NFL Mobile App Game
Thinaire
OTT D2C Story Case
Verizon NFL Mobile App
09.26.14
Sunday Giants vs Houston Fritos Sponsor Ad with Pepsi Offer
Settings: Opt-in for Random
Offers Check Box
Privacy Policy Review and
Acceptance
Clip Fritos Pepsi Offer or
see more Random Offers
Clip Offer Directly to Retailer
Loyalty Card
In-Store Auto Alert: NFL Mobile App
Beacon Recognition
Loyalty Card Redemption by Mag Stripe
Advertising identification of multichannel video programming distribution
over the top and digital place based video for brand discovery, promotion
and offer redemption

12. o 27:08 hours of TV viewing per week
on average
o 271 minutes per day: TV*
o 316 minutes per day: Digital
o Two-thirds of TV viewers talk text
or surf
Advertising Age MFP 2014
Second screen engagement behavior
exhibited by time spent using media

13. SMART TV
/STB
/PLAYER
mPOS
SDK
PAAS
AUTO
MAKER
MOBILE
/ OS
APPAd-ID
SUBSCRIBER
DEALER
MNO
NETWORK
S
MVPD
MSO
CABLE
SAT
STUDIO
OEM
VIDEO
RF SIGNAL mCOMM
CROSS CH.
RF SIGNAL
WALLETAPI
PSP
Attributable automotive video, cross channel
and mobile advertising
AGENCY
CONTENT

14. TV /video Outdoor Dealership
Set box, smart TV or digital
media player passes the
media identifying signal to the
mobile app for second screen
media.
A mobile consumer that’s
interested in the ad can
opt-in for re-engagement
through mobile apps.
Media engagement and
actions are attributed when
the customer enters the
dealer showroom.
Cross channel engagement for awareness and attribution

15. CAR
CONSOLE
mPOS
SDK
PAAS
ADVERTISE
R
MOBILE
/ OS
APPAd-ID
SUBSCRIBER
MERCHANT
MNO
NETWORK
S
AUTO
MAKER
STUDIO
OEM
HEAD UNIT
RF SIGNAL mCOMM
MERCHANT
RF SIGNAL
WALLETAPI
PSP
Connected car for telematics and transactions
AGENCY
CONTENT

16. Innovative Digital Shopping Experiences
for Consumers
% of Respondents Shopping Presentation
89% Integrating mobile technologies in-store
36% Creating virtual stores/experimental stores
36% Digital storefronts
21% Augmented Reality
18% Social Technologies
18% Personalization/customization
4% Remote customer service & product expertise
Source: eTail/WBR Digital, November 2014

17. Opt-in for proximity messaging, product information and ordering
Driver’s opt-in preferences enable
proximity messaging from
advertisers and merchants.
Dashboard user interface facilitates
hands free merchant engagement,
remote ordering and payments.
Developer applications may be
added to expand the dashboard
platform for digital exchange
revenue sharing and programmatic
ad buying.

19. To know them is to love them Brand affinity tops up stored value accounts
of brand loyal customers who evangelize brand
products and services through messaging apps,
social channels and digital exchanges.
• opt-in authorization
• application activation
• content creation
• social evangelism
• earned media
• programmatic
• customer attribution
• social purpose
• persistent wallet presence
LINE OF BUSINES VALUE CHAIN

20. Data exchange and intelligence in commerce automation

22. Cognitive computing and machine learning