This document summarizes ProxConnect Services' mission to use near field communication (NFC) technology for proximity marketing and advertising. Their goals are to enhance user engagement, help advertisers understand ad value, and bridge physical and digital media. They focus on advertising through "smart posters" that can directly push information to users' mobile phones. This allows for targeted, measurable ads. ProxConnect Services provides data analysis and consultation services on NFC marketing campaigns for a contractual fee.

1. ProxConnect Services
Get Enlightened With Us!

2. Our Mission
To enhance huge user engagement via NFC proximity marketing
To let advertisers know the worth of their advertisements
To bridge the gap between the benefits of the physical media with
the analysis of the digital media and revolutionize advertising
industry
To track , analyze and optimize client’s marketing campaigns in
accordance with their potential customers

3. What is Near Field
Communication (NFC)?
NFC is a set of
standards for smart
devices such as
smartphones, tabs etc.
It helps them to
establish radio
communication
with each other by
bringing them into
close proximity
Potential
Applications:
• Contactless
transactions, similar to
those in credit cards,
eg. Google Wallet
• Data Exchange
• Substitute for more
complex Bluetooth and
Wi-Fi connections
An NFC-enabled phone
interacting with a SmartPoster
Many smartphones already
have NFC chips within

4. NFC Technology in Market
NFC has been around since a
long while, but it hit the
market in 2010
It has been in pilot testing
phase since then
Some interesting applications
of NFC includes: Mobile
Payment, Access control,
Ticketing, Data sharing and
Advertisements(Smart Posters)
The rapid adoption of the
technology in mobiles is
evident by the fact that
globally, 5% of the mobile
phones were NFC enabled in
2011.This will increase to 46%
by 2016

5. Our Focus: Advertising!
Advertising using
NFC includes ‘smart
posters’
Information can be
directly pushed to
user’s mobile phones
NFC converges
commerce and
advertising in ways
that were not
possible earlier
Measurement of the
response an
advertisement has
generated becomes
much easier
NFC is the most
direct and targeted
way of reaching
consumers currently

6. Marketers & NFC : The Inherent Implications
Using NFC, deals can be made not
only on consumers locations but
also on their previous history, page
leads and shopping habits
With NFC campaigns, marketers
will be able to prove ROI on
marketing and can spend more
directly, which is not the case in
other traditional forms of
advertising
This technology is highly aligned
towards marketing and business
objectives, hence a big win for
marketers worldwide

7. Consumers & NFC : What is different?
NFC can be tailored as
per consumers, based on
trends in their purchase
behavior
Consumers can get
rewarded for their loyalty
Marketers can avail
coupons code to bring up
their sale, which benefits
both

8. Our Strategy
Categorize the city in
accordance with the
number of commuters
Target audience using
different means on the
basis of demographics
and prosperity of the
region
Targeted audiences :
• - Malls, commercial
complex owners
• -Standalone outlet
owners and restaurants
• -Advertising
agencies(DMRC)
• -Chain owners, eg. Moti
Mahal

9. Our Services
Provision of basic
consumer data like
full analysis report of
the tags activities
Analyzing data to
answer client’s
business questions
Our services run on a
contractual basis for a
predefined time
interval
Our consultation
charges include the
price of tags and their
installation, and our
own service charges

10. Thank You!
We will be pleased to help you 