En i購看板多元服務平台(虛擬試妝)sales kit_20160721_

1. FIND, IDEAS Institute, III-Smart Retail Team
-Go Billboard
Diversified Service Platform
[IoT Objects Integration Registration Service Platform]
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SALES KIT
Sharing EconomyVirtual Makeup Experience Service

2. 2
Why Is Everyone Taking about
Wall Economy?
 80% of the customers will feel interested in a
shop and go in there because of the information
shown on the interactive billboard.
Retailers point out that after establishing an
interactive billboard, the store has seen an increase
of 24% in customer flow.
Almost 70% of the customers are attracted to
the content of the interactive billboard, and then
buy the product or pay for the service provided by
the retailers.
 80% of the brand retailers point out that using
interactive billboard can create more than 33%
of extra revenue for the brand.
2Source： http://www.digitalsignagetoday.com/

3. 3
i-Go
Billboard
Diversified
Services
i-Go Billboard Diversified Services:
Four Advantages
Flexible layout
You can plan how you
want your virtual
window to be presented,
and which products you
want to demonstrate.
Fast introduction of
service
Fast, massive-scale
introduction to multiple
domains and
application.
Separation of
“Ownership” and
“Right to Use” of
Platform
Provides retailers with
the least cost in rollout in
exchange of the highest
benefit.
Unitary Operation
Environment
Provides unitary
registration, sign in page
and back-end
management interface.
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4. 4
i-Go Billboard Diversified Service-Skeleton Structure
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Operation Headquarter
Taipei Store
Kaohsiung Store
i-Go Billboard Diversified
Service Platform
internet
Wifi
Wifi
Wifi
Server
Client
Taichung Store
Manage billboards
in various locations
through one single
backstage

5. 55
i-Go Billboard Diversified Service Platform
Service
Download
Virtual
makeup
mirror
Cosmetic
category
maintenance
Cosmetic
Product content
maintenance
Makeup
information
sharing
Cosmetic
brands
maintenance
Expert beauty
skill sharing
Account
Management
Virtual Makeup
Experience Service
Expert-Leading
Beauty Care Service
Expert
recommend
products
Basic Function
i-Go Billboard Diversified Service-Function Structure

6. Front-end device validation
i-Go Billboard Diversified Services Platform
System Flow Chart
Registration and log in
Sensing Element
Connection &
Maintenance
Tracking Data
Backstage
Analysis
Expert-Leading Beauty Care Service
Play & Beauty
Industry Solutions
Domain Retailer A Domain Retailer B
Consumers
Product
Content
Release &
Maintenance
PC PC
Virtual Makeup
Experience Service

7. 7
 Expert-Leading Beauty Care Service
 Virtual Makeup Experience Service
The service collects information from fashion makeup artists, and
through sensing personal facial features, it brings personalized
interactive makeup experience for consumers. Based on the
consumer analysis, the service provides adequate suggestions on
beauty and makeup products for them. Thus, this service not only
offers consulting service just like talking to a real makeup artist, but
also reaches the goal of leading consumers to purchase precisely
the featured products.
The service develops sensor identification of virtual makeup, which
is a breakthrough of current makeup brand marketing mode by first
combining the latest makeup design and beauty product scenarios
with sensing devices and smart analysis recommendation engine,
and then virtually presents the makeup result and knowledge about
the product.
i-Go Billboard Diversified Service: Four Services
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8. 8
Strengthen experience
marketing through
technology
Appropriate marketing strategy
to persuade consumers
i-Go Billboard Diversified Service：
Real-life Case #Cosmetic Industry
 The service, which included expert-leading
beauty care service and virtual makeup
experience service, was brought to one of the
Watsons in Xinyi Business District. The
services targeted consumers who were
interested in beauty and cosmetic products,
and aimed to bring them an all-new
experience in smart beauty care services. In
addition, through Augmented Reality (AR)
technology, it has brought even more
surprises to their shopping experience!
Expert-
leading
consumers
experienced
54,281
Virtual
makeup
experience
people
76,030
Brand
retailers
Extended
service
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1. Function of product exposure: flexibly adding and editing
product information, easy in maintenance.
2. Function of makeup tutorial video exposure: featured products
are included in the tutorial video, making consumer respond to the
campaign.
3. Function of expert-leading beauty care: professional beauty care
information, bringing consumers smart services.
4. Function of virtual makeup: application of AR technology, making
makeup more interesting and convenient.

9. i-Go Billboard Diversified Services Platform: Scenarios of Usage
1. Retailers in the new domain
joins the ecological chain
Our party will evaluate shops on
retail environment, types of
products sold, and business models,
etc., and give them feedbacks on
their services.
2. Begin to use the platform
Through simple instruction on
platform operation, the retailers
in the domain can follow the
steps to register and log into the
platform and obtain the right of
use for the platform.
3. Flexibly choose
service packages
Retailers can choose
suitable solutions,
functional modules and
rates based on their needs
and our suggestions.
4. Download solutions
After purchasing solutions,
retailers can download and use
it immediately, and finish the
new services online at the end
of the billboard through simple
installation instruction.
5. Convenient and fast
information exposure
Through the platform’s
back-end management
interface, the uploading
and maintenance of the
products’ advertisement
content can be done easily.
6. Providing backstage smart analysis
Through the smart analysis from
the back-end management
platform, it provides retailers
with the analysis of the level of
favorability, so that the retailers
can precisely demonstrate the
best products.
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10. i-Go Billboard Diversified Services: Suggestions for
Software/Hardware Requirements
• Processor：Intel Core
i7-3770 @ 3.5 GHz
• RAM：2GB
• Storage capacity：5
GB
• Visible Area：Portrait 22”+
• Touch panel：Projective
Multi-Point Capacitance
• Best resolution：1920x1080
• Signal input：RGB/HDMI
•OS： Windows7
•Software environment：.Net
Framework 4.0
Expert-Leading
Beauty Care
Service
• Processor：Intel Core
i7-3770 @ 3.5 GHz
• RAM：2GB
• Storage capacity：5
GB
• Visible Area：Portrait 22”+
• Touch panel：Projective
Multi-Point Capacitance
• Best resolution：1920x1080
• Signal input：RGB/HDMI
•OS： Windows7
•Software environment：.Net
Framework 4.0
Virtual Makeup
Experience
Service
•HD video shooting：1280
x 720
•USB 2.0 connection
•HD video shooting：1280
x 720
•USB 2.0 connection
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