1. INPUT LOGIC OUTPUT LOGIC
3RD PARTY APISDK ANALYTICS
SEGMENTATION ENGINE CONTEXT RULES ENGINE
PHYSICAL
LAYER
FEEDS
CONSUMER DATA BRAND DATA
RESULT
DEVICE
LAYER
NETWORK
LAYER
WHO
WHAT
WHERE
WHEN
WHY
WHO
WHAT
WHERE
WHEN
WHY
OCCASION LAYER
INSIGHTS
INFLUENCE
ACTION
CONVERSION
ID MANAGEMENT CAMPAIIGN MANAGEMENT
REPORTING
BEHAVIOR CONTENT