Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Thinaire Accelerated Aire


Published on

Proposed integration with Accelerated Media for at shelf POP mobile promotional offer engagement and content distribution for brand /market affinity.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Thinaire Accelerated Aire

  1. 1. Thinaire ActiveShopper© provides marketers the proximity mobile connection to deliver product information, exclusive promotional offers and contextually relevant content that drives behavior and sticks with your consumers long after checkout. Activate: Promotional offer value in ActiveShopper media is easily accessed by any mobile smartphone. Consumers engage with brand advertising; posters, product displays, shelf media and on-pak for media entertainment value and celebrity content that’s instantly accessed and activated through radio frequency engagement (RFE); NFC® and Bluetooth Smart.® Unilever delivers promotional music offer incentives to mobile shoppers
  2. 2. Brand Affinity - Relevant artists - Digital tracks, albums, videos - Event contests, giveaways - On location, on brand, on mobile - Mobile Insights tap. tweet. tracks. tour. In Store Merch Services - plan-o- gram - modular integrity - replenishment, - promotional execution - corrective action - store measurement Brand Rewards - Gift with purchase - Gift card - On pak - Brand loyalty “Tap here, tweet TRESemmé for Alicia Keys music tracks and your chance to win Girl On Fire concert tour passes” Motivate your market to buzz up your brand. Media entertainment promotional offers drive consumer mobile engagement, increase brand activation and establish brand defining market affinity with mobile tracks, videos and contests you can deliver at point of purchase through big box distribution channels.