#MBLT14 Presentation AT Internet

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#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference

Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

Published in: Data & Analytics, Technology
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#MBLT14 Presentation AT Internet

  1. 1. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS The power of mobile analytics In a multi-device environment
  2. 2. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  3. 3. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY APPLIED TECHNOLOGIES INTERNET years experience in the web customers from all sectors sites measured employees all over the world 17 3,500+ 350,000+ 200+
  4. 4. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY INTERNATIONAL PRESENCE AT Internet offices France - Bordeaux France – Paris United Kingdom – London Canada – Montreal Germany – Munich Germany - Hamburg Spain – Madrid Partners Data Centers
  5. 5. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS INTERNATIONAL LEADERFORRESTER WAVE 2014
  6. 6. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  7. 7. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Traffic evolution websites & apps Period: January 2012 to December 2013 . Perimeter : 2 933 French web sites and 263 apps tagged by AT Internet.
  8. 8. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  9. 9. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com HETEROGENEOUS GROWTH
  10. 10. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 60% of online adults use at least two devices every day and nearly 25% use three devices. 40% of all online adults start an activity on one device and finish it on another. Source : Econsultancy – March 2014 MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  11. 11. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  12. 12. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE o Adapt the offer and content to a mobile context o Compare the use cases and keys to success for each device o Optimise the user experience across devices MULTI-DEVICE SEGMENTATION Laptop | Tablet | Smartphone | Console | Smart TV
  13. 13. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE MULTI-DEVICE SEGMENTATION
  14. 14. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE VISION DATA QUERY
  15. 15. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS VISITOR JOURNEY VISTOR SEGMENTATION
  16. 16. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Real-time access to all analytics & metrics Analyse across sites and across devices Responsive (iPad, iPhone, etc.) ‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’ DATA MINING & DISTRIBUTION 16 DASHBOARD APPLICATION
  17. 17. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  18. 18. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 10% SALES #1 USE CASE PRODUCT MERCHANDISING ADAPTATION
  19. 19. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS #2 USE CASE MULTI SCREEN CONTENT CONSUMPTION
  20. 20. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS # USE CASE 3 INCREASING LOYALTY OBJECTIVES o Data driven content customization o Increasing algorithm performance RESULTS o Click through rate increased by 32% on customized content Full case study on Atinternet.com
  21. 21. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  22. 22. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 100 % PERSONAS & CLUSTERS ?
  23. 23. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 57% 31% 3% 1% 2% 3% 1% 1% 3% PERSONAS & CLUSTERS
  24. 24. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS PERSONAS & CLUSTERS INCREASING LOYALTY
  25. 25. © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Samia ABARA ATInternet.com Samia.abara@atinternet.com @Samia_Analytics

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