TA subway pitch deck
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Thinaire pitch deck for Subway; omnichannel engagement, cross channel and mobile rewards, digital video, automotive telematics, remote ordering and affinity ambassador socialization.
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TA subway pitch deck
- 1. STORE CHANNELSVENUE HOME AUTOPRODUCT PEDEX SDKEXCH API PRODUCT S PaaS VALU E INSIGHTS EDGE Products for development access, cross channel integration and system interoperability bringing back office systems to edge networks Cross channel media mobile and device transactions for consumer engagement activation and commerce automation
- 2. CONTEXT STORE CHANNELSVENUE DOOH OOHPRODUCT PBM SDK ID MGMNT API PRODUCTSPaaS VALUEXCH INSIGHTS CPG FOOD BEV ENT RETAIL APPAREL BEAUTY TRAVEL CONS ELEC PHARMA OFFERS COMMERCE ADVERTISERS TELCO INSQSR VENDING AUTO ACTIVATION IN-HOME
- 3. I use thinaire because I want to… • know my customer • know how my advertising content is performing • measure cross channel performance in a single dashboard • enable customer access to mobile engagement wherever I advertise • reward consumers for positive brand actions and earned media • identify touchpoints between brand awareness and purchase • increase brand application penetration and engagement • narrowly segment markets based on behavior and preferences • deliver variable UX /digital content based on context awareness • vary the story experience based on device, place, media and modality • automate experiences based on rules, seasonally, geographically, inventory • deliver purchase incentive offers directly through media channels • distribute mobile coupons with seamless mobile redemption • automate second screen engagement through TV, MVPD & DOOH channels • recruit brand ambassadors for social marketing • reward brand ambassadors based on reach and performance • enable opt-in authorization through mobile applications • help my customer locate my product • sell products and services directly through ad media • make it easy for customers to discover, recommend and purchase
- 4. $12 billion in omnichannel retail sales on mobile —MIT Report, Beyond the Checkout Cart
- 5. Smart Media Smart Media Results Smart Ready Mobile Devices Smart Media Attributable Mobile Actions
- 6. • product discovery • purchase incentives • opt-in authorization • NFC to beacon activation • hybrid, web and native apps • application adoption • cross channel attribution • clearance authentication • consumer /vendor IDs Purchase incentive offers distributed through proximity mobile integrated with back office systems for seamless redemption
- 7. Brand affinity rewards loyal customers who evangelize brand products and services through messaging apps, social channels and digital exchanges. • opt-in authorization • content creation • social evangelism • earned media • customer attribution • social purpose • mobile wallet
- 8. SMART TV /STB /PLAYER mPOS SDK PAAS ADVERTISE R MOBILE / OS APPAd-ID SUBSCRIBER MERCHANT MNO NETWORK S MVPD MSO CABLE SAT STUDIO OEM RF SIGNAL mCOMM RF SIGNAL WALLETAPI PSP Digital video and the second screen experience Advertising identification of multichannel video programming distribution over the top and digital place based video for brand discovery, promotion and offer redemption
- 9. o 27:08 hours of TV viewing per week on average o 271 minutes per day: TV* o 316 minutes per day: Digital o Two-thirds of TV viewers talk text or surf Advertising Age MFP 2014 Second screen engagement behavior exhibited by time spent using media
- 10. Add Subway to MyFiOS Add Subway to the My FiOS app and Get Instant Rewards YES 5 Points
- 12. Innovative Digital Shopping Experiences for Consumers % of Respondents Shopping Presentation 89% Integrating mobile technologies in-store 36% Creating virtual stores/experimental stores 36% Digital storefronts 21% Augmented Reality 18% Social Technologies 18% Personalization/customization 4% Remote customer service & product expertise Source: eTail/WBR Digital, November 2014
- 13. SMART TV /STB /PLAYER mPOS SDK PAAS AUTO MAKER MOBILE / OS APPAd-ID SUBSCRIBER QSR MNO NETWORK S MVPD MSO CABLE SAT STUDIO OEM VIDEO RF SIGNAL mCOMM CROSS CH. RF SIGNAL WALLETAPI PSP Attributable automotive infotainment video, cross channel and mobile advertising AGENCY CONTENT
- 17. Data exchange and intelligence in commerce automation
- 19. Cognitive computing and machine learning
Editor's Notes
- Thinaire provides technology products for addressable media advertising, marketing and promotions connecting cross channel media environments with mobile applications for commerce automation. Products include platform as a service with a configurable rules based system allowing variable, conditional message distribution referencing identified ad content with data variables such as media channel, region, geo-location, micro-location, day-parting and other variables. A software development kit for mobile applications incorporating exchange server functionality within first, second and third party apps. An insights dashboard for tracking and data visualization of touchpoint connections from discovery through transaction. Value exchange automation for direct-to-card redemption of promotional discounts, frequency and loyalty offers. Scalable Exchange server ID management of cross channel media network placements, associated advertising and infotainment content with available API customization and system integration.
- Thinaire core products provide a consumer mobile connection to your media advertising for addressable multi-channel advertising providing visibility, value exchange, analytics data, contextual messaging control, just-in-time offers, mobile activation incentives and commerce such as remote ordering and ad media attributable at m-commerce, mPOS and POS. Omnichannel media can be mobile activated and addressable for deeper engagement, a complete picture of insights, customer behavior and media performance visibility. Thinaire works with leading national advertisers and is recognized across industries for pioneering collaborative innovation and formative patented technologies in cross channel and mobile commerce development.
- Commerce automation can be effectively applied to speed the line, increase social earned media, optimize ad media spending or deliver just-in-time offers. How you use thinaire may depend on your business objectives and specific milestones. In this presentation we’ll cover some of thinaire’s products and relevant applications for the retail quick service restaurant industry category and emerging technologies that offer first mover advantages.
- As of 2014 there was already more than $12 billion in retail sales on mobile attributable to omnichannel. By 2019 addressable cross channel media and mobile commerce automation will approach $1 trillion according to Goldman Sachs Internet Retailer 2014 estimates.
- Addressable cross channel media (such as out-of-home, digital out-of-home and placed based media) delivers micro-targeted experiences such as, location way-finding that can be attribution verified in-store.
- Mobile access to advertised promotional offers with direct-to-card loyalty and gift card accounts means greater mobile application use with no coupons or optical scanning at checkout. Incentive offers accessed by mobile proximity are redeemed through the retailer’s application using thinaire’s SDK and cloud connected connected APIs.
- Connected devices offer more ways for brands to connect with consumers, reward customers and provide rich engagement experiences such as; social evangelism for earned media, brand ambassador rewards with customer attribution, cause affinity for social good and a persistent presence in the customer’s digital wallet.
- Activate mobile audiences with addressable video media content through multichannel video programming distribution (MVPD) channels. Video applications for over-the-top (OTT) service put just-in-time purchase incentives in front of opt-in customers.
- Second screen engagement behavior is commonplace but TV advertisers can’t attribute TV/video viewing to mobile engagement and actions. With m-Cast, advertisers deliver deep engagement experiences, purchase incentives and re-engagement that can be attributed to MVPD media.
- Use m-Cast to connect popular TV apps with a pre-paid gift card.
- Re-engage your opt-in customer in proximity of your retail location.
- Infotainment systems with geospatial relevance to place based media, out-of-home and retail locations.
- Remote ordering will be prompted by geo-location, performed by touch or voice commands and paid with digital currency such as m-commerce and pre-paid gift accounts.
- Digital infotainment is a $41 billion industry with connected car shipments growing nearly 500% in four years.
- The younger the audience, the more accepting they are about exchanging data for brand value and customer convenience including specific one-to-one data for automating individual customer targeting.
- Cross channel, cross device and mobile data provides robust data feeds for analytics offering a clear picture of ad media efficacy, consumer behavioral insight and attributable purchase outcomes.
- Cross channel video and mobile leverages digital video multichannel such as digital media players (DMP), digital place-based video (DPBV), over-the-top (OTT) services, internet protocol television (IPTV) and set-top-box (STB) distribution where available. Thinaire uses the Ad-ID standard digital meta data slate to identify advertiser video assets to mobile devices and applications equipped with the thinaire SDK. Various applications store Ad-IDs as customer opt-in preferences and issue alert notifications when a customer is within signal range of store or merchandise locations.
- Commerce automation generates data feeds from broader multichannel media environments, publishers, advertisements and products using industry standard identifiers for processing contextual variables against data accessed through cloud connected (API) systems such as; historical behavioral CRM data, social graph data, insights and analytics and digital ad network content. The greater the system automation of consumer query and response, the more individually targeted, relevant and optimized the consumer /brand experience from awareness to transaction.